About
Articles by Farzana
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Brand Marketing vs. Performance Marketing
Brand Marketing vs. Performance Marketing
By Farzana Nasser
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How Are Leading Retailers and Direct-to-Consumer Brands Investing in Digital?
How Are Leading Retailers and Direct-to-Consumer Brands Investing in Digital?
By Farzana Nasser
Contributions
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What do you do if your industry is rapidly changing and you need to stay agile and adaptable?
Some ways to keep continuously learning in this ever-evolving role is to seek out opportunities to grow and learn from others such as; reading research, attending conferences and webinars, and connecting with people in your industry regularly to share insights.
Activity
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Olympian runner Sha'Carri Richardson's words don’t just ring true for athletes. Between navigating layoffs, career pivots, caregiving leaves, or…
Olympian runner Sha'Carri Richardson's words don’t just ring true for athletes. Between navigating layoffs, career pivots, caregiving leaves, or…
Liked by Farzana Nasser
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For the first time in U.S. history, a Black and South Asian American woman is leading a major party in pursuit of the highest position of leadership…
For the first time in U.S. history, a Black and South Asian American woman is leading a major party in pursuit of the highest position of leadership…
Liked by Farzana Nasser
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🚀 We're Hiring! Interested to work with mission driven brands in the Marketing/ Commerce space ?🌟 Are you passionate about making a difference? Do…
🚀 We're Hiring! Interested to work with mission driven brands in the Marketing/ Commerce space ?🌟 Are you passionate about making a difference? Do…
Liked by Farzana Nasser
Experience & Education
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Chameleon Collective
View Farzana’s full experience
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Licenses & Certifications
Volunteer Experience
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Global Leadership, Co-Chair, Panels & Partnerships
Women in Wireless
- Present 9 years
The mission of Women in Wireless is to connect, inspire, and empower female leaders in the mobile and digital space. Today the group has 12,000+ members, consisting of entrepreneurs, senior executives, and those in junior levels looking to accelerate their advancement.
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Marketing Consultant
Aga Khan Development Network
- 8 months
Health
The Aga Khan Development Network (AKDN) is a group of development agencies with mandates that include the environment, health, education, architecture, culture, microfinance, rural development, disaster reduction, the promotion of private-sector enterprise and the revitalisation of historic cities. They work to improve the welfare and prospects of people in the developing world, particularly in Asia and Africa, without regard to faith, origin or gender.
My role entails the development…The Aga Khan Development Network (AKDN) is a group of development agencies with mandates that include the environment, health, education, architecture, culture, microfinance, rural development, disaster reduction, the promotion of private-sector enterprise and the revitalisation of historic cities. They work to improve the welfare and prospects of people in the developing world, particularly in Asia and Africa, without regard to faith, origin or gender.
My role entails the development of a marketing strategy and plan to promote awareness of technology services that enable individuals in remote parts of the developing world to seek access to healthcare.
Publications
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User Acquisition Is So Over, Focus On Engagement
ReadWrite
See publicationMobile app advertising is a complex and incredibly fragmented space. Marketers are under pressure to grow a business, build a valuable user base and prove a return on their ad spend. Having worked with hundreds of app publishers, the most common question I hear is: how do I measure the success of my marketing efforts?
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5 Misconceptions About Mobile App Marketing That Can Stunt Valuable User Growth
Forbes
See publicationWith more than 2 million apps available in the App Store and on Google Play today, there is a significant need for businesses and their marketers to deeply understand their users to win in this competitive environment. As a co-founder at Gallop, I have been immersed in the mobile industry, working closely with customers large and small to build, grow and monetize their mobile presence. Since I started my career, the mobile marketing ecosystem has changed dramatically — particularly over the…
With more than 2 million apps available in the App Store and on Google Play today, there is a significant need for businesses and their marketers to deeply understand their users to win in this competitive environment. As a co-founder at Gallop, I have been immersed in the mobile industry, working closely with customers large and small to build, grow and monetize their mobile presence. Since I started my career, the mobile marketing ecosystem has changed dramatically — particularly over the last couple of years. Understanding some common misconceptions will help ensure mobile app marketing success.
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Gallop Labs Raises $2M To Help Mobile Publishers Find And Monetize Valuable Users
Tech Crunch
See publicationMobile marketing startup Gallop Labs is announcing that it has raised $2 million in seed funding. Gallop helps mobile publishers run ad campaigns on Facebook and Twitter to acquire new users, and also to retain exist ones and convince them to spend money. It was incubated by Bnotions, a mobile development and analytics firm.
In terms of what differentiates the company’s technology, co-founder and Head of Customer Success Farzana Nasser pointed out that it’s not just focused on driving…Mobile marketing startup Gallop Labs is announcing that it has raised $2 million in seed funding. Gallop helps mobile publishers run ad campaigns on Facebook and Twitter to acquire new users, and also to retain exist ones and convince them to spend money. It was incubated by Bnotions, a mobile development and analytics firm.
In terms of what differentiates the company’s technology, co-founder and Head of Customer Success Farzana Nasser pointed out that it’s not just focused on driving app installs, and she emphasized its “prescriptive marketing” approach — it’s using behavioral data from the app, as well as third-party data, to identify the most valuable audiences and recommend the best actions to connect with them. -
Data referencing, live updates are keys to prescriptive marketing: report
Mobile Marketer
See publicationMarketers have an opportunity to turn mobile consumer data into actionable insights via prescriptive mobile marketing, according to a recent report conducted by technology optimization platform Gallop Labs.
Courses
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Competitive Strategy
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Database
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Digital Marketing
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Operations Strategy
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Search Marketing
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Social Media
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Statistics
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Web Analytics
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Honors & Awards
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GALLOP | CIX Audience Choice Award
Canadian Innovation Exchange
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GALLOP | CIX Top 20
Canadian Innovation Exchange
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GALLOP | Facebook Innovation Competition Winner - Mobile
Facebook
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Facebook Marketing Partner
Facebook
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Integrated Marketing Award
NYU Graduate School
Awarded to the student with the highest GPA in the graduating class.
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General Mills - Excellence in General Management Award
General Mills
Marketing Department Award for General Management Excellence.
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5 people have recommended Farzana
Join now to viewMore activity by Farzana
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🌟 SEPHORiA: Where beauty, innovation and data-driven strategy meet! 🌟 Gain insights from SEPHORA's CommerceNexty-winning event on how to create…
🌟 SEPHORiA: Where beauty, innovation and data-driven strategy meet! 🌟 Gain insights from SEPHORA's CommerceNexty-winning event on how to create…
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I’d love to hear from some of my LinkedIn friends on how they’re navigating their marketing budgets as we all navigate the complexities of 2024…
I’d love to hear from some of my LinkedIn friends on how they’re navigating their marketing budgets as we all navigate the complexities of 2024…
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We're building a great team overseeing our global products for employees at JPMorganChase! Ed Vinicombe is leading web design and looking for a…
We're building a great team overseeing our global products for employees at JPMorganChase! Ed Vinicombe is leading web design and looking for a…
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😎 This is Barb. She is the co-founder of Vera Bradley. I received this photo text from her over the weekend. And, it's a career highlight for…
😎 This is Barb. She is the co-founder of Vera Bradley. I received this photo text from her over the weekend. And, it's a career highlight for…
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What an extraordinary week. First and foremost, I must thank everyone at The Body Shop Littlehampton HQ for the very warm welcome. Honestly, I wasn’t…
What an extraordinary week. First and foremost, I must thank everyone at The Body Shop Littlehampton HQ for the very warm welcome. Honestly, I wasn’t…
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Curated for retail innovators: our latest GenAI article with insights from the 2024 CommerceNext Growth Show.⭐🎉 Learn how AI is driving personalized…
Curated for retail innovators: our latest GenAI article with insights from the 2024 CommerceNext Growth Show.⭐🎉 Learn how AI is driving personalized…
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✅ Presented a problem I didn’t know I had, thereby creating the market ✅ Stirs emotion - triggered my ick ✅ Creative media format ✅ Contextually…
✅ Presented a problem I didn’t know I had, thereby creating the market ✅ Stirs emotion - triggered my ick ✅ Creative media format ✅ Contextually…
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A boss relies on formal authority to direct and control employees, focusing on task completion and short-term goals, often without considering team…
A boss relies on formal authority to direct and control employees, focusing on task completion and short-term goals, often without considering team…
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Congrats to our portfolio companies included in this year's The Leading 100! Honorees include: Adrich Croissant, Endear, FindMine, Gather AI, HILOS…
Congrats to our portfolio companies included in this year's The Leading 100! Honorees include: Adrich Croissant, Endear, FindMine, Gather AI, HILOS…
Liked by Farzana Nasser
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I am still beaming from an incredible week at #CannesLions last month! This year I am especially grateful for the thought provoking panels and…
I am still beaming from an incredible week at #CannesLions last month! This year I am especially grateful for the thought provoking panels and…
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Huge thank you to Melissa Repko for guiding a lively discussion at our Splitit and Retail Influencer Network dinner during The Lead Summit in…
Huge thank you to Melissa Repko for guiding a lively discussion at our Splitit and Retail Influencer Network dinner during The Lead Summit in…
Liked by Farzana Nasser
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A big thank you to everyone who has messaged me about the intern position. The response has been overwhelming, and I'm truly in awe of all the talent…
A big thank you to everyone who has messaged me about the intern position. The response has been overwhelming, and I'm truly in awe of all the talent…
Liked by Farzana Nasser
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