“I attended a PPC course by Brad very early in my career and it was a pivotal moment for me - its when things took off the next level in my online advertising career. He providing strong evidence and recommendations with openness to experiment. It was a perfect combination of experience, data-driven expertise, and amazing teaching style. Thank you Brad!”
About
✔ Internet marketing training: Training agencies, advertisers, and resellers on PPC, SEO,…
Activity
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Google Ads "Remove Redundant Keywords" recommendation can cause some interesting effects in your account. This is a detailed article that shows you…
Google Ads "Remove Redundant Keywords" recommendation can cause some interesting effects in your account. This is a detailed article that shows you…
Shared by Brad Geddes
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One of the smartest PPC'ers I know is Brad Geddes from Adalysis His post today on whether you should remove redundant keywords or not from your…
One of the smartest PPC'ers I know is Brad Geddes from Adalysis His post today on whether you should remove redundant keywords or not from your…
Liked by Brad Geddes
Experience & Education
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Adalysis: Your PPC Recommendation Engine for Google Ads & Microsoft Ads
View Brad’s full experience
See their title, tenure and more.
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Licenses & Certifications
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Google AdWords Professional
Google
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Google AdWords Seminar Leader
Google
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Microsoft adExcellence Member
Microsoft
Publications
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Advanced Google AdWords 3rd Edition
Wiley / Sybex
See publicationThis is another large update to Advanced Google AdWords. Running nearly 700 pages, this book is completely refreshed from the 2nd edition and covers new or changed AdWords features, such as bid modifiers, flexible targeting, flexible bidding, and many more changes to AdWords that will help you create, manage, and grow your AdWords account.
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Advanced Google AdWords, 2nd Edition
Wiley
See publicationThis is a much needed update from the 1st edition that contains even more information about Creating and managing successful AdWords accounts.
Running roughly 600 pages, approximately 25% of the content is brand new, and another 50% is rewritten. -
Advanced Google AdWords
Wiley / Sybex
See publicationThis is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars.
Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
Projects
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Digital Dream Teams
I edited this 60+ page eBook on Building, Motivating, and Managing World-class Digital Marketing Teams.
The book collects the insights of some of the digital marketing industry's top thinkers: Avinash Kaushik, Bryan Eisenberg, Brad Geddes, Todd Malicoat, Jennifer Cario, Jeff Hasen, Greg Jarboe, and Matt Bailey.
Released November, 2013.
Distributed by Market Motive.Other creators -
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Development and launch of search product portfolio for World Directories
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Against the background of online growth for yellow pages company World Directories, I was responsible for the development and market introduction of a pan-European search product for SME yellow pages customers. The project entailed product strategy, product definition, platform sourcing and integration, end-to-end fulfillment process, marketing collateral, and deployment of sales force training. The final product was bundled with the existing yellow pages online offering, enabling SME customers…
Against the background of online growth for yellow pages company World Directories, I was responsible for the development and market introduction of a pan-European search product for SME yellow pages customers. The project entailed product strategy, product definition, platform sourcing and integration, end-to-end fulfillment process, marketing collateral, and deployment of sales force training. The final product was bundled with the existing yellow pages online offering, enabling SME customers to attract search traffic to their optimized business listings in a one-stop-shop solution at their trusted yellow pages provider. Over the course of 5 months, a cross-functional and cross-vendor team worked on having the strategy accepted and realized throughout the organization, and ensure the availability of a scalable provisioning platform that could absorb high volumes of automated search campaigns.
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SMX Milan
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The premier search and social media marketing event in Italy, with thought leaders from across the world.
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Honors & Awards
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Best Search Technology of the Year 2018
UK Biddable Media Awards
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Best Specialized SEA Tool 2018
German Search Engine Awards
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Best PPC Management Software 2017
US Search Awards
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Best PPC Management Software 2016
US Search Awards
AdAlysis won the US Search Award for the Best PPC Management Software.
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