Eva Rijser

Me and a couple of partners founded ScoopFindr back in 2021 as an app alternative to the old-school newsletter format...I've worked in tech PR for most of my career, but it was my first time on the other side of the fence--experiencing the "build" process as a tech founder. Full disclosure: It has not been easy! Huge learning curve, especially when it comes to balancing two businesses. BUT, I feel like the timing is finally right to accelerate our efforts given what's happening in the world of media relations right now: -High media turnover + a growing economy of freelancers who are craving expert sources -An continuously increasing ratio of PR pros to journalists (which continues to overwhelm email inboxes) who have stories to share -Ongoing changes/frustration with cluttered social platforms like X / LinkedIn I believe we need and deserve a new, niche, easy-to-use platform that offers a seamless way to exchange information that benefits all parties--so we built it for iOS to start, and are looking for honest feedback! In order to do so, we're seeking journalists to test the app so PR pros can prove their value. Please tag your favorite writers here! Download the app for free on iOS today (turn on notifications), and feel free to shoot me a DM with your notes: https://scoopfindr.app/ #publicrelations #HARO #mediarelations #journorequest #media #techstartup #PRweek

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✨ "Data tells, but stories sell." ✨ Imagine harnessing the true power of #storytelling to ignite passion and drive innovation within your organization. That's what I discussed with host Nikki Lewallen Gregory on the latest #FRINGE podcast episode. 🎙️ Here are Key Insights for #Innovation Leaders: 💡The Sensory Connection: Engage your audience on a deeper level by activating all five senses in your storytelling. 💡The Billion Dollar Storytelling: my upcoming book after a four-year journey promises to reshape your narrative skills. 💡Memory-Making Devices: Stories are not just tales; they're strategic tools for deepening relationships and enhancing recall. So, if you're eager to explore how a simple story can rally a team around innovation or transform a client meeting into a memorable experience, this episode is a not-to-be-missed listening experience. And while you're here, share with us ⬇️ a moment when a story profoundly affected your leadership or business strategy. #podcast #leadership

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Internal comms seems to have gotten a refresh. As communicating with employees becomes a critical priority for companies, many are looking for internal communications talent who have an editorial bent. -- Amazon is looking for a leader for its workplace and operations executive communications team -- Law firm Latham & Watkins is hiring a director of internal communications Goldman Sachs is looking for a VP-level role to lead internal communications -- Notion is looking for an executive to lead content and communications for its workforce and employees -- Fintech startup Ripple is looking for an internal communications manager who will “own” the editorial calendar -- Understood.org is looking for a director of internal communications who will be responsible for creating content for internal channels. -- McCann Worldgroup is looking for a manager who will run newsletters and content across communications teams Companies increasingly view employees as they do external audiences: As people to be engaged with, courted, and communicated with regularly. As a result, a growing number of organizations are developing editorial content aimed specifically at internal audiences. That means content responsibilities are increasingly becoming part of internal communicators’ job descriptions. “One of the big reasons we’re seeing more internal communications and content roles is culture wars,” said Kate Meissner, co-founder at D.C.-based Velocity Partners and a former EVP at Edelman. “People now want their workplaces to be places that institutionalize their values.” “I strongly believe it should be called employee communications,” said Becca Chambers ✨, chief communications officer at ControlUp. “Employees are less engaged and they don’t know how to reach them. That means internal communications needs to be about engagement, culture building, employer branding, and crisis and change management as well.” Will drop the full story in comments below.

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🥐 A little food for thought from Eleanor Hawkins. 🥐 This story illustrates both the necessity for and tension between comms and marketing. Brand reputation is critical. It takes just one misstep to cause irreparable harm (or at least significant damage) to a brand. The good news is that a healthy partnership between marketing and comms leaders, along with connection to the whole org, can impart strength and creativity within an organization.

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Start-up and scale-up founders, CEOs and CMOs can save themselves a lot of heartache if they assess their company's readiness for corporate communications before they bring on an expensive corp comm leader. By identifying where the requisite building blocks for success already exist, executives can develop the function in a way that impacts business results by making better hiring decisions, understanding where to expect results near and long term, and strategically planning their investments in the function. Looking for a guide to help you do this? Drop me a line. As a 25-year veteran leader who has helped a number of start-ups and scale-ups build their corporate communications departments, I can help you figure out if you are ready to add this strategic function. #CorporateCommunications #ScaleUp #StartUp #PublicRelations

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As ever, a lesson in starting with the outcomes you want to achieve, not the platform. Workplace *seemed* like an obvious copy and paste into the world of work. Plug and play, right? It’s never that straight forward. If you want to hear about our seven steps to digital enlightenment or how to navigate your migration away from Workplace, just send us a friend request* #employeeengagement #employeeexperience #workplace #digitaltransformation *don’t do that… just drop us a line or call

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The Yin-Yang of the Tech Businesses: Let the two sides combine, collide and combust into something of #beauty and #impact that lasts beyond just the self. Collectives are powerful if balanced and operating from their core-element! More:

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"Can we chat about internal communications?" When Shareen Pathak asked me if I could chat with her about internal comms, I jumped at the opportunity. Internal communications—or, employee communications, as I prefer to call it— is the underappreciated backbone of the comms and marketing team. I'm so glad to see more attention paid to this topic and this vital role. Employee communications can't be an afterthought. It's not a "nice to have" (though it's almost always treated as such, especially in smaller organizations), and it's incredibly strategic. Shout out to my internal communicators! I see you, I know your importance, and I will keep singing your praises as long as I have breath in my lungs. Check out this Toolkits.com article for more.👇 ## Does your company have a dedicated employee comms team, or is it part of another role (aka an afterthought)?

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Advertising pioneer and author Michael Farmer, veteran brand and agency procurement guru Sabrina Traskos and XR Extreme Reach President Jo Kinsella discuss what's real and what's bull "shite" when it comes to the current advertising market, creative utilization and outcomes relative to growth brands need and deserve. Jo - As an industry, we haven't spent any time focusing on the creative. That's broken. Creative is the New KPI. Michael - Sabrina, if you were dictator for the day, what would you do to fix things? Sabrina - First, you have to fix all the broken practices. True or False 1) More creative is better than fewer? Jo: More valuable is better than more or less. 2) AI? Jo: Not holy grail but important. Not the Ozempic of adtech. Proceed with caution and use it intelligently. Use it to facilitate a marketplace where all sides win. AI should help us govern and optimize ads to truly reflect and align creative with audience. #AdTechEconomicForum #ATEF24

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🎙 We've just launched #FromWordToAlgorithm: Understanding Public Opinion with AI at #LLYC. Our first audiobook dives into real-world cases, showing how public conversations have evolved and impacted media. Discover our unique method for analyzing digital conversations, spotting sentiment, and finding opportunities for brands and clients. Ramon Gonzalez, LLYC's Editorial Consultant, shares vital insights from our digital conversation analysis studies. Take a listen to the audiobook 👉 ow.ly/X5UL30sBI9T

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Pivot Point: NPR and the Changing Dynamics of Communications and Media Content. It's not just about viewpoint diversity, but the overall changing demographics of consumption and satisfaction. The question is: What is the value proposition for the future of media and public broadcasting?

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As Executive Partners, we know time is a CEO's most valuable asset. Google Calendar's hidden gem, Focus Time, can be a game-changer. It lets you block out dedicated work sessions, minimizing distractions and maximizing productivity. Imagine: your calendar acting as a shield, politely informing others you're unavailable. Focus Time can even mute notifications and, for single events, decline meetings for you! While creating new Focus Time requires your computer, you can view and edit them on the go. Take back control of your schedule, one focused block at a time. #GoogleCalendar #Athena #AchieveMore #SoliDeoGloria

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This morning we published our third annual impact report, which underscores Ancestry’s progress and unwavering commitment to transparent, sustainable and inclusive business practices. A few highlights from 2023:  🌿 Reduction of carbon emissions by 21% across Ancestry’s scope 1, 2 and 3 contributors. 📦 The launch of our new AncestryDNA kit, made with recycled materials. 🌍 The addition of four new DNA ethnicity regions and 910 new DNA communities to serve more diverse customers globally. 📗 Providing 10.5M+ students across five countries free access to Ancestry records through AncestryClassroom, surpassing our 2025 target two years early. 🏫 Visiting four HBCUs, TCUs, and HSIs across the United States as part of our second HistoryMakers National College Tour and Scholarship program. 📜 Making 3.3M records available for free as part of Ancestry's $3M pledge to preserve culturally-significant history that is at-risk of being forgotten or overlooked. I am grateful and proud to collaborate with teams across Ancestry to continue working towards our community impact, #DEI and #sustainability goals. https://lnkd.in/gW7rQm_b #WeAreAncestry #ESG #SASB #UNSDGs #CorporateResponsibility

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Hat tip to all the internal communicators who: ➡️ Stay positive even when the days are HARD ➡️ Constantly educate stakeholders about what they do ➡️ Come up with creative ways to talk about boring topics ➡️ Carve out time to experiment, innovate and try new things ➡️ Smile and nod politely when stakeholders think they know better I see you. You're doing great work.

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Flashback Friday ⚡ If you missed "5 Ways to Grab a Journalist's Attention (and 5 Mistakes to Avoid)" you'll want to read it. Our team at Si14 Global Communications dives into best practices when pitching media...and warns of the ways startups tend to annoy reporters (you don't want to be THAT startup!) And after you read this blog post, check out the other videos and articles on our PR Academy for lots of valuable tips from our team and successful CMOs, VPs of Marketing, and CEOs. https://lnkd.in/d7YVQrbV

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Marketing and comms people think there's nothing new under the sun. But LLMs like ChatGPT will profoundly change the way we reach audiences. Here's why. First up, here’s the argument I’ve been seeing in both my tech comms and VC / investor feeds lately, pertaining to brand building and news. “Go direct! Forget the media!” — various pundits with questionable understanding of both media and comms. (And by this they mean, use Twitter.) “Ignoring the media is idiotic. Media is key to creating brands” — comms pros (+ media peeps).  I feel like this is an argument from, say, 2008? And since its 2024, ignores the factor that will obviate this argument: AI and large language models (LLMs), like ChatGPT, Claude, and Gemini. I've been taking a deep dive ever since a convo with Kyle Arteaga where he brought up a fascinating concept: The marketing metric of "share of voice" might eventually go over to “share of model." (By model, we mean specific LLM models like Claude or Llama.) Ask Google for a list of the “best of something” and it’ll give you ranked links, but you choose what to click on. OpenAI's ChatGPT gives a more definitive answer. An “opinion” — or something that looks a lot like one, anyhow. Guess what? This mean chatbots wield a powerful new influence over brands & companies, and the people who run them. Example: Google “best-performing sports car for under $50,000,” and you’ll get a bewildering mix of links and random car images. Now ask Perplexity. It says: “In summary, the top performing cars under $50,000 seem to be the Civic Type R, GR Corolla, Camaro SS, Miata, M240i, and Corvette C5/C.” (Unlike other LLMs, Perplexity cites its sources.) ChatGTP4’s answer is, by extension, pretty damn definite. “For under $50K, the top performing sports cars of 2024 include the Toyota GR86, known for its fun drive ... the Mazda MX-5 Miata, offering pure fun, lightness ... the Ford Mustang with exceptional engine options ... the Nissan Z, boasting a powerful engine ... and the Toyota GR Supra 2.0, offering a playful chassis..." The winners of share of model? The Miata makes the cut for both. But for the user who only asks GTP? She or he might never consider the Civic Type R cited in Perplexity. If I were Honda, I’d be figuring out how to get some share of model over at OpenAI. BTW, LLMs don't actually "know" anything — they synthesize answers from their training data. These aren’t opinions, but aggregations of info from media, social, websites, and owned content. The new marketing / comms goals will be figuring out how to influence the LLMs. And so back to the argument — what does that best? Social or media or... content? (Hint: It's gonna take a full suite of comms — and good distribution.) Hat tip to Jack Smyth for his thinking on this! #marketing #pr #communications #AI #chatgpt #perplexity #claude #chatbots #shareofvoice #shareofmodel

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CALIFORNIA

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The Highwire team put AI writing to the test. Sure, it's fast and easy, but does it deliver the best business results? Spoiler alert - it could be doing more harm than good. Read on for where to use and not use AI in content marketing - https://lnkd.in/gkixqe89 #PR #DigitalMarketing #content #AI

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Is this the tipping point for online news outlets? Google's evolving #generativeAI tools that can summarize stories published by the news media are creating increased anxiety for the Fourth Estate. It will be interesting to see whether such technological advances reduce or increase traffic to news sites and whether such algorithms violate the rights of news publishers and copyright law.

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