Erik Huberman

The equivalent of a CPA test for digital marketers does not exist. We do have hundreds, if not thousands, of certifications — but all of them are fairly arbitrary. Google, for example, is an incredible company; but becoming a Google “specialist” takes only a few hours, meaning this certification can be earned in a single weekend.

Nonetheless, creating a website logo doesn’t make you an expert in Google AdWords or SEO any more than a weekend spent at defensive driving school creates a… Show more

The equivalent of a CPA test for digital marketers does not exist. We do have hundreds, if not thousands, of certifications — but all of them are fairly arbitrary. Google, for example, is an incredible company; but becoming a Google “specialist” takes only a few hours, meaning this certification can be earned in a single weekend.

Nonetheless, creating a website logo doesn’t make you an expert in Google AdWords or SEO any more than a weekend spent at defensive driving school creates a NASCAR driver. So why rely on certifications to help you land a job? Show less

Erik Huberman, CEO of Hawke Media, joins us to tell all about his entrepreneurial journey starting at Swag of the Month (where he was Business Rockstar's 2nd ever interview) to being the VP of Marketing at an activewear brand and, doing a million in revenue in 4 months, to Hawke Media - where he is now a marketing expert/ an outsourced CMO. Hawke Media knows how to create a good ethos online for businesses.

Hawke Media is here to help your business realize its potential by partnering… Show more

Erik Huberman, CEO of Hawke Media, joins us to tell all about his entrepreneurial journey starting at Swag of the Month (where he was Business Rockstar's 2nd ever interview) to being the VP of Marketing at an activewear brand and, doing a million in revenue in 4 months, to Hawke Media - where he is now a marketing expert/ an outsourced CMO. Hawke Media knows how to create a good ethos online for businesses.

Hawke Media is here to help your business realize its potential by partnering with you to create a SALES, MARKETING and ECOMMERCE strategy that will maximize your visibility. From analyzing existing strategies to implementing completely new ones; their experience will help your company thrive.

Working with clients such as Red Bull, Verizon, Evite, Planet Blue, Stories by Kelly Osbourne and many more, Hawke Media transforms businesses.

Erik touches on companies that are killing it in the marketing and branding space. Show less

Hawke Media’s CEO & Founder Erik Huberman explains why year-to-year contracts do not work anymore in the advertising agency business.

Please click the link below to read the full article as published on Forbes.com

Check out Hawke Media's CEO & Founder Erik Huberman, giving his thoughts in Search Engine Journal's article, 11 Hacks For Improving Your Email Click Rates

Every year, brands worldwide look for ways to ramp up their marketing efforts in preparation for the biggest shopping season of the year. With all the hustle and bustle the holidays bring, brands employ their best advertising tactics to grab consumer attention early and harness the ad opportunities available through various channels like the web and social media.

To help give your brand a head start this year, here are six ways you can optimize your brand marketing for the holidays.

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits. As such, you’re facing one big problem regarding your marketing strategy: to outsource, or not to outsource.

Read more:… Show more

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits. As such, you’re facing one big problem regarding your marketing strategy: to outsource, or not to outsource.

Read more: http://www.business2community.com/marketing/3-ways-overcome-one-biggest-problems-marketing-01026902#ixzz3GRhwHZb2 Show less

I recently sat down with marketing expert Erik Huberman to discuss a developing trend for brands and services trying to grow revenues online. Erik founded the digital marketing agency Hawke Media in Santa Monica that touts itself as your “Outsourced Digital CMO.”

Setting up an e-commerce shop these days takes no more than a few hours--max. But building a successful e-commerce shop takes time and planning.

Hawke Media's CEO & Founder Erik Huberman gives five reasons why your e-commerce business may be struggling and what you can do about it.

In this episode of Built to Sell Radio you’re going to hear from Erik Huberman, who started Swag-of-the-month, a T-shirt business he quickly scaled from start-up to sale in 18 months.