Doug Schumacher

New York City Metropolitan Area Contact Info
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    User Experience Design (UED), Product Marketing, Cloud Application Development, UX Research, and Content Strategy

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Product design, including NLP and Gen AI text analysis tools, with a content pov. I blend…

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  • UXing

    What are the hottest UX-related topics on Twitter? Who’s leading the discussion? How do the conversation and community evolve over time? Those are some of the questions I’m answering with UXing – a live dataset and ongoing content analysis report for Twitter posts with ‘#ux’.

    - Set project goal of connecting and networking with top influencers in UX industry
    - Developed product and content strategy for appealing to target audience’s interests
    - Defined data requirements…

    What are the hottest UX-related topics on Twitter? Who’s leading the discussion? How do the conversation and community evolve over time? Those are some of the questions I’m answering with UXing – a live dataset and ongoing content analysis report for Twitter posts with ‘#ux’.

    - Set project goal of connecting and networking with top influencers in UX industry
    - Developed product and content strategy for appealing to target audience’s interests
    - Defined data requirements, designed report content, and designed data charts
    - Developed content marketing and influencer outreach strategy and communications
    - Wrote Python and SQL code for Twitter API call, pandas data analysis, and Google Cloud Platform Vertex AI and BigQuery.

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  • USC Marshall Social Media Strategy

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    This project consist of working closely with the USC Marshall School of Business to develop the goals, strategy and implementation plan for social media communication so that the schools presence online is cohesive and aligned with the goals of the school and university. Development of the plan included key stakeholders, analysis of social media activity across competing universities using analytics tools, and the development of a week by week action plan for easy implementation. The project…

    This project consist of working closely with the USC Marshall School of Business to develop the goals, strategy and implementation plan for social media communication so that the schools presence online is cohesive and aligned with the goals of the school and university. Development of the plan included key stakeholders, analysis of social media activity across competing universities using analytics tools, and the development of a week by week action plan for easy implementation. The project is ongoing and continues to expand. For more information, contact Jennifer Sparks

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