Daniel Lotzof

99% of those with an ABM team reported higher ROI compared to traditional marketing efforts, as reported by Forrester’s Demand, ABM, and Customer Marketing Survey. While ABM has revolutionized B2B marketing with its customer-centric approach, scale alone isn't the driver of profitable growth. It requires Strategic 1:1 ABM targeting large accounts and your revenue teams focus on cultivating strong, long-term customer relationships. Read more on this Forbes article on achieving maximum efficiency with ABM: https://lnkd.in/duuerdY4 #abm #b2bmarketing #insights

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ABM shouldn't break the bank for you to get started. If you want to use ABM to make your event programs better without a huge hit to your budget you will want to join us on June 20th, 2024, to hear 🔶🔸Mason Cosby🔸🔶, Founder of Scrappy ABM discuss how to build ABM around your events to increase engagement, drive opportunities, and deliver more revenue. 👉 https://bit.ly/ABMWBN   What we will cover: 🎯 Identifying high-value accounts that are a fit for your business 🗨 Tailoring high-value content that provokes questions and provides answers   🤗 Create one-to-one interactions that are meaningful & memorable 💲 Efficient resource allocation to maximize event ROI You will learn how to create impactful engagements to convert prospects into customers. 👉 https://bit.ly/ABMWBN #accountbasedmarketing #abm #eventmarketing

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If your in marketing you're responsible for events (in one way or another) I have had to work closely with sales to ensure that we get the most value out of events we commit to doing. Sometimes it worked - sometimes not so much.... 🤦‍♀️ If you want to get better at aligning with sales and engaging the right people - before - during, and after your event - join today's (1PM) webinar where 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM will share his ABM Activation Plays to help you get more ROI 👉 http://bit.ly/3X1peCa #ABM #eventmarketing #demandgeneration

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Event sponsorship ROI is the heartbeat of successful events! Leveraging real-time data through advanced event management / business-matching platforms is key to unlocking insights and maximizing returns. Dive deep into attendee engagement, session popularity, and lead generation metrics to stay ahead.

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Looking for the right CMO for your org? (Or wondering if your current one fits the right profile for your needs?) Read this.

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Highlighting true ROI will be key 🔑 for CMO success in 2024 and beyond. Our CMO Karl Van den Bergh shares the 3️⃣ focus areas for marketers to prioritize as they navigate an uncertain economic landscape in Forbes: https://ow.ly/cwGC30sCn28

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64% of B2B marketing leaders don't trust their measurement and analytics for decision making. Is anyone shocked by this? We're overdue for a gut check on why that is. Check out my latest blog post with a few related data points on B2B marketing's measurement challenges, what you can do about it, and a preview of what I'll be talking about next week at Forrester's B2B Summit. Reach out if you'll be there!

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GenAI has enabled tech marketers to scale content production for blog posts, social media, email marketing and more. Discover 7 steps to effectively incorporate generative AI into your content strategy. Gartner for High Tech | #GartnerHT #GenAI #Tech #TechMarketer

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2024 has already proven to be a transformative year for partner marketing. Our joint opportunity is massive, and we—in ServiceNow Global Partner Marketing—are all in. As we scale to $20B in revenue, your expertise and co-creations are a key driver to our joint success! We know you’re focused on getting to market faster¾and building your business. And we want to make it even easier for you to work with us and get your job done. We’re committed to elevating the partner marketing experience to give you immediate access to the strategies, programs, and campaigns that’ll help you create the demand to get there. Join me at the Global Partner Marketing booth at Knowledge 2024 to learn more about all we’ve done … and all that is to come. We’re ready to answer your questions, get your feedback, and explore what we can accomplish in 2024 and beyond. Here’s a quick sneak peek … Discover and learn Gain full access to everything our partner marketing teams offer—in one place. Our new digital front door will help you find the right programs, strategies, tools, trainings, and resources—when and where they’re needed. Our new Partner Marketing Institute offers in-depth training—from strategy to best practices—to hone expertise and maximize our joint marketing ROI. Create and customize Spend less time building—and more time doing. Campaign Creator will allow you to access turnkey, curated campaigns that are easy to co-brand and customize, so you can create excitement in the market. And when custom content—or extra support—is needed, access our Demand Center to leverage a marketplace of ServiceNow-vetted and trained vendors to speed up timelines and make procurement processes simpler. Engage and connect Grow pipeline and accelerate opportunities with new and existing customers through programs that maximize impact. We’ve made it easier for you to launch awareness and demand campaigns on leading-edge topics. And our impact is amplified when we leverage various incentive and recognition programs—whether it’s Partner Development Fund co-funding, grants for partner award winners, or exclusive assets for specialization partners. Knowledge is just around the corner, and I’m thrilled to connect with you in Las Vegas at the Partner Pavilion to demo new experiences and tools that will help us grow together.

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Join Kirsten Cox, VP EMEA Marketing at ServiceNow, on the latest episode of ‘How to grow a CMO’. Tune in as Kirsten and Alastair Hussain delve into the significance of aligning marketing with sales, transparent communication, and the role of software in today's landscape. Listen today: https://okt.to/EJcV7T #B2BMarketingPodcast #CMOInsights

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What the heck is "fracking the enterprise"? It's ways to think about and plan ABM programming designed specifically to connect buying team members and connect into new buying centers so more revenue can flow from your target accounts. Join us for this fun session where my colleague Kate Jacobsen and I talk through intent data- and content-driven methodologies we're using to create better opportunities and more of them in high-priority accounts. Think data, content, and #buyinggroups. #ABM #revenueprocessoptimization Evan Liang Jeremy Schwartz Terry Flaherty

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Diving deeper into the #Fediverse. To build a strong, organic content strategy, test-and-learn to discover what works best. Brands are in exploration mode, figuring out what customers want to see. DISQO's got a few suggestions. #Marketing #Testing #Learning

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From siloed reporting to changing consumer behavior, creating an effective marketing analytics strategy is no small feat. Forbes Technology Council gathered insights from industry experts, including our president, Eron Kelly. If you're looking to enhance your marketing analytics strategy and drive meaningful results, this is a must-read. https://ow.ly/OqaR30sErCO #DataDrivenSolutions #MarketingAnalytics

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Tomorrow is #MartechDay, an annual celebration of the thousands of talented people working in martech, at brands, vendors, and across the marketing community. Has the martech landscape grown or declined? Looking forward to learning about current trends. https://lnkd.in/g-F4mnN9 #martech #marketingoperations #ROI #marketinginvestment #marketinginsights #mops #revenueops #growth

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Not sure if your first half marketing made an impact? Don’t guess, let us help you reach your intended audience. Go to #boldmarkingandcommumications to learn how and set up an appointment.

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Some awesome tips on Account-based Marketing from Karine Regev. Marketing into large organisations is complex and hard to measure. These ideas use data to make it less of a lottery.

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Excited to share a new ebook, "Mastering High-Impact Solution Messaging". If you're a CMO or marketing exec, this guide provides tips on creating clear and compelling messaging that stands out. Learn how to align your team, boost brand consistency, and drive growth.

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As noted in this piece, 73% of customers consider CX the top factor in purchasing decisions as over 50% of customers would switch to a competitor after one bad experience. And yet only 34% of buyers find sales reps genuinely helpful during the buying process. One of the key challenges in delivering meaningful customer experiences is a lack of personalised and effective training for sales reps, resulting in generic training programs that fail to equip them with the necessary skills. While training is vital to CX success, another powerful resource in delivering engaging and meaningful customer interactions is an intuitive CRM that helps streamline processes, automate tasks, and ensure salespeople have the information they need to make each interaction count. Particle Sales understands and addresses this need, so get in touch to learn how we empower sales reps with automation and data insights. #CX #salestraining #CRM

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