“Derek is a great leader and mentor. I was proud to be part of such a creative and energized team ran by a knowledgeable manager like himself. His expertise in social media marketing and analytics was outstanding and I enjoyed every moment learning from him.”
About
Storytelling has always been and will always be the key to great marketing. All the fancy…
Activity
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RELAX and RECHARGE! You can't keep running your battery lower and lower. You have to unplug, and occasionally spend extended time away from work to…
RELAX and RECHARGE! You can't keep running your battery lower and lower. You have to unplug, and occasionally spend extended time away from work to…
Liked by Derek Schoen
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#CannesLions2024 is in full swing! Yesterday at #ADWEEKHouse, Vidmob CEO Alex Collmer joined Kelly Mahoney SVP, Customer and Growth Marketing at Ulta…
#CannesLions2024 is in full swing! Yesterday at #ADWEEKHouse, Vidmob CEO Alex Collmer joined Kelly Mahoney SVP, Customer and Growth Marketing at Ulta…
Liked by Derek Schoen
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Thanks to Meta for the opportunity to host a panel at the Meta Performance Marketing Summit. Elizabeth O'Connor, Vicky Smith, and MGMs Derek Schoen…
Thanks to Meta for the opportunity to host a panel at the Meta Performance Marketing Summit. Elizabeth O'Connor, Vicky Smith, and MGMs Derek Schoen…
Liked by Derek Schoen
Experience & Education
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MGM Resorts International
View Derek’s full experience
See their title, tenure and more.
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Publications
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Published Photo - ARIA Beverage
Las Vegas Sun
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Published Photo - barMASA Food Photos
Forbes.com
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Published Photo - Jean Georges Steak with Fire
About.com
Photo of a beautiful of a Jean George Tomahawk Chop on the Apricot Wood Grill
Other authors -
Projects
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Redesigning the ARIA Resort & Casino Website
- Present
Redesigning CityCenter's leading website to create a more positive user experience while making it mobile and international friendly.
- First Las Vegas site to be fully adaptive and responsive for mobile devices
- Advanced filtering created leading to a significant drop in number of pages required for guests to get the information they need
- Significant leaps in SEO due to specific design features and copy
- Only Las Vegas Resort, and one of few resorts world wide, to be have full…Redesigning CityCenter's leading website to create a more positive user experience while making it mobile and international friendly.
- First Las Vegas site to be fully adaptive and responsive for mobile devices
- Advanced filtering created leading to a significant drop in number of pages required for guests to get the information they need
- Significant leaps in SEO due to specific design features and copy
- Only Las Vegas Resort, and one of few resorts world wide, to be have full content translated in 9 languages and mobile accessibleOther creators -
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ARIA Facebook
- Present
See projectTaking a emerging social audience and growing it to be the largest fan base of any Las Vegas Resort in 1.5 years. This includes a successful beta project with Facebook, creating not only a large but fully engaged audience and ensuring a luxury feel for the brand.
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Beta Partner with Facebook
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See project- One of 10 companies worldwide selected for beta of eCommerce Offer
- By far, the most successful of the 10
- 6x ROI on final product
- Case study created and included in first-ever Facebook earnings call
Honors & Awards
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Digital Marketing Professional of the Year
Nevada Hotel & Lodging Association
Recommendations received
7 people have recommended Derek
Join now to viewMore activity by Derek
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After 31 incredible years of dedication, it's time to bid farewell to one of our brightest stars on the meetings and conventions team…
After 31 incredible years of dedication, it's time to bid farewell to one of our brightest stars on the meetings and conventions team…
Liked by Derek Schoen
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11 years ago! I had to move this from Facebook memories. Where it all started for me- social media for MGM Resorts International. Happy to say I…
11 years ago! I had to move this from Facebook memories. Where it all started for me- social media for MGM Resorts International. Happy to say I…
Liked by Derek Schoen
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