Dennis Doerfl

Marketing evolves and changes to fit the world around it. Because of this constant evolution, some of the things that used to work in the past have become unpopular.

However, as marketers know, popularity has little to nothing to do with obtaining results. Some supposedly-dated methodologies still bring in excellent results, despite not being trendy anymore. Many older marketing departments have held the course, using traditional techniques to great success. Some of those marketing… Show more

Marketing evolves and changes to fit the world around it. Because of this constant evolution, some of the things that used to work in the past have become unpopular.

However, as marketers know, popularity has little to nothing to do with obtaining results. Some supposedly-dated methodologies still bring in excellent results, despite not being trendy anymore. Many older marketing departments have held the course, using traditional techniques to great success. Some of those marketing techniques are as valuable today as they were when their progenitors came up with them. Show less

Knocking on doors is a time-honored campaign ritual for election candidates. This makes for excellent photo opportunities, but it may not be the best way to build grassroots support these days. Even large rallies covered by traditional media — TV, radio, newspapers and magazines — may not cut it, particularly when it comes to reaching younger voters.
Instead of trying to win over voters one at a time by going to their homes — or even a few thousand at a time at campaign rallies — I think… Show more

Knocking on doors is a time-honored campaign ritual for election candidates. This makes for excellent photo opportunities, but it may not be the best way to build grassroots support these days. Even large rallies covered by traditional media — TV, radio, newspapers and magazines — may not cut it, particularly when it comes to reaching younger voters.
Instead of trying to win over voters one at a time by going to their homes — or even a few thousand at a time at campaign rallies — I think that political campaigns could use social media influencers to launch what I call a "digital grassroots campaign." This involves using social media influencers to build support for a candidate. This approach could reach millions very quickly. Show less

Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be employing SEO tricks that are outdated or just clumsy and that ultimately end up being counterproductive.

While it’s important to keep up with the ever-changing nature of SEO, some of the mistakes companies make are common enough to recognize and correct now. To help, 14 members of Forbes Agency… Show more

Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be employing SEO tricks that are outdated or just clumsy and that ultimately end up being counterproductive.

While it’s important to keep up with the ever-changing nature of SEO, some of the mistakes companies make are common enough to recognize and correct now. To help, 14 members of Forbes Agency Council weigh in with the most common SEO errors they’ve encountered, along with how they can be corrected or avoided in the future. Show less

To their followers, influencers are like trusted friends whose opinions are sought and emulated. It's no surprise, then, that brands have increasingly turned to influencer marketing as a way to deliver an authentic voice to an already engaged audience.

But as brands have sought authenticity, many influencers have turned to out to be fakes. Influencers have taken advantage of a thriving online bazaar to purchase bogus followers, clicks, likes and views on Instagram, YouTube, Twitter and… Show more

To their followers, influencers are like trusted friends whose opinions are sought and emulated. It's no surprise, then, that brands have increasingly turned to influencer marketing as a way to deliver an authentic voice to an already engaged audience.

But as brands have sought authenticity, many influencers have turned to out to be fakes. Influencers have taken advantage of a thriving online bazaar to purchase bogus followers, clicks, likes and views on Instagram, YouTube, Twitter and other platforms. Show less