Contributions
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What are the most effective ways to manage your workload during busy periods?
Start the week with the the 2-3 most important things that you need to get over the finish line. Have a mindset that something will always unexpectedly arise. If necessary, block your calendar for a period of time going into the week that you keep as critical work time.
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How can you establish yourself as a thought leader in e-commerce?
Learning is the foundation to driving but your company growth as well S your personal career growth. Right now teams are learning about how AI will create opportunities to drive there results. 10 years ago or even 5 years ago most teams did not have AI on their radar. These examples are countless.
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What are the most cost-effective ways to create a below-the-line advertising campaign?
Once you are confident you have chosen a strategy with enough traffic, testing and optimizing will be key to success. It can happen that you get that a campaign is “working” but that does not mean it couldn’t be even a better performer with testing. Those test also can prove other key learnings for future campaigns.
Activity
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After an eventful 18 months, my time at Mural has come to an end. I am filled with gratitude for the opportunity to lead this remarkable team and…
After an eventful 18 months, my time at Mural has come to an end. I am filled with gratitude for the opportunity to lead this remarkable team and…
Liked by Denis Scott
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🌟 𝗔𝘂𝘀𝘁𝗶𝗻 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗦𝘂𝗺𝗺𝗶𝘁: 𝗙𝗿𝗼𝗺 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗩𝗮𝗹𝘂𝗲 - 𝘄𝗵𝗮𝘁'𝘀 𝗻𝗲𝘅𝘁 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗲…
🌟 𝗔𝘂𝘀𝘁𝗶𝗻 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗦𝘂𝗺𝗺𝗶𝘁: 𝗙𝗿𝗼𝗺 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗩𝗮𝗹𝘂𝗲 - 𝘄𝗵𝗮𝘁'𝘀 𝗻𝗲𝘅𝘁 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗲…
Liked by Denis Scott
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After 18 months (the average tenure of a CMO), I have moved on from my role at Deschutes Brewery. I poured my heart, soul and time into this role and…
After 18 months (the average tenure of a CMO), I have moved on from my role at Deschutes Brewery. I poured my heart, soul and time into this role and…
Liked by Denis Scott
Honors & Awards
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Gold Award at the ANA Reggie Awards for the b2b Marketing Category
Association of National Advertisers (ANA)
https://www.linkedin.com/feed/update/urn:li:activity:7057858583689916416/
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Comparably Best Marketing Departments
Comparyably
Ranked #11 on Comparyably's Best Marketing Teams: https://www.comparably.com/articles/best-marketing-departments-2022/
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Keynote Speaker Dreamforce 2021
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Dreamforce 2021 speaker sharing the strategy behind the SurveyMonkey rebrand to Momentive and how data driven marketing is helping move upward into the Enterprise
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Google Next Conference - 2017 featured marketing team
Google
Asked to be a featured brand and speaker at Google Next '17 for OpenTable's audience based marketing strategy.
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40 under 40 - Brand Innovators
Brand Innovators
This year’s Brand Innovators ‘40 Under 40’ Class of 2015 West spotlights the achievements of the most influential marketers West of Chicago. The 40 winners were selected by Brand Innovators based on their professional accomplishments, including the ability to leverage digital media and emerging advertising technology platforms. These include digital video, social media, mobile, content marketing, data and analytics, and E-commerce — to implement “best-of-breed” marketing and advertising…
This year’s Brand Innovators ‘40 Under 40’ Class of 2015 West spotlights the achievements of the most influential marketers West of Chicago. The 40 winners were selected by Brand Innovators based on their professional accomplishments, including the ability to leverage digital media and emerging advertising technology platforms. These include digital video, social media, mobile, content marketing, data and analytics, and E-commerce — to implement “best-of-breed” marketing and advertising campaigns. The marketing sector moves at light speed, so in addition to providing a pat on the back for their successes we asked our these prime movers to look ahead and identify top trends – things that will influence the market and impact the quest to connect to the ever-elusive consumer. Please join us in celebrating the work of these extraordinary individuals. Congratulations Class of 2015 West!
More activity by Denis
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Dear Community of marketers and business folk that are about more than profit, I’m pleased to let you know that Rocket Companies was named #2 on…
Dear Community of marketers and business folk that are about more than profit, I’m pleased to let you know that Rocket Companies was named #2 on…
Liked by Denis Scott
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I joined H.I.G. five years ago at $30BN* in assets under management, a small value creation team and a snack selection that was quite frankly subpar…
I joined H.I.G. five years ago at $30BN* in assets under management, a small value creation team and a snack selection that was quite frankly subpar…
Liked by Denis Scott
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We have seen over 30k cars get listed for sale on The Lasso. The strategies to close customers isn't complicated, but it is hard... Check out our…
We have seen over 30k cars get listed for sale on The Lasso. The strategies to close customers isn't complicated, but it is hard... Check out our…
Liked by Denis Scott
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Here's a pretty interesting application of #GenAI from Zola, the wedding registry/resource: #AI assists couples to write personalized #ThankYou…
Here's a pretty interesting application of #GenAI from Zola, the wedding registry/resource: #AI assists couples to write personalized #ThankYou…
Liked by Denis Scott
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I’m incredibly proud that Truckstop has been recognized by Forbes Advisor as the Best Trucking Software of 2024! This recognition underscores our…
I’m incredibly proud that Truckstop has been recognized by Forbes Advisor as the Best Trucking Software of 2024! This recognition underscores our…
Liked by Denis Scott
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Its exciting to see our business continue to hit milestone growth moments, but a special thank you to all the great partners who help us deliver the…
Its exciting to see our business continue to hit milestone growth moments, but a special thank you to all the great partners who help us deliver the…
Shared by Denis Scott
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TLDR: - After 21 years, I’m graduating from Google! - I plan to take a sabbatical, spend time with my kids, and figure out my next gig [ideas welcome…
TLDR: - After 21 years, I’m graduating from Google! - I plan to take a sabbatical, spend time with my kids, and figure out my next gig [ideas welcome…
Liked by Denis Scott
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Anthropic is hiring our first London based comms leader!
Anthropic is hiring our first London based comms leader!
Liked by Denis Scott
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I’m excited to share that I'm closing out my three year chapter as Guideline's Chief Customer Officer. I joined Guideline to transform the customer…
I’m excited to share that I'm closing out my three year chapter as Guideline's Chief Customer Officer. I joined Guideline to transform the customer…
Liked by Denis Scott
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