Denine Harper

Utilizing a common thread sparked by an emotional consumer connection only serves to amplify a brand’s relevance across all touch points.

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Pro tip: the BEST marketing doesn't feel like marketing. ✨ 🔗 Visit gossipgenie.com to learn more about what we do and how we can work with your brand.

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📘🌟 Maximize Your Brand's Impact with a Style Guide. Ensure consistency, authenticity, and professionalism in every aspect of your brand's communication with a comprehensive style guide. Whether it’s for print or digital, a well-defined style guide can prevent branding failures and foster clear communication. Looking to develop or refine your brand's style guide? Contact Allegra Alpena for expert guidance in aligning your brand’s written and visual communications. Learn how to create an effective style guide: https://bit.ly/4btVlyU #BrandIdentity #StyleGuide #MarketingTips #AllegraAlpena

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Brand marketing relies on creativity and wit to capture their target audience’s interest. This includes choosing the right color combinations that help the logo properly represent the brand. In this article, we learn what color psychology is and how you can apply it to your own branding. https://lnkd.in/dC_hXvd5 #colorpsychology #branding #huesandcues #brandmarketing

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Now envision your marketing strategy… Have you crafted one yet? How does your brand resonate with consumers? How do they interact with your content? A solid strategy is key for your brand’s growth. Let’s make it happen!

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📹 Pro Tip: To maximize the return on investment for your videos, focus on producing content that: ✅ Tackles frequently asked questions ✅ Addresses common problems and their solutions ✅ Explores industry trends ✅ Features product demos ✅ Includes brief interviews with subject matter experts The key is to craft videos that resonate with your buyers' needs, aiding them in solving their challenges. They also serve as valuable tools for informing customers actively seeking answers! https://lnkd.in/eh3fCwK #videoproduction #videomarketing #informative

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Ready to ace your next trade show marketing campaign? Learn the key strategies to attract attendees, design an engaging booth, and maximize post-event follow-ups. From setting clear objectives to creating a standout booth and leveraging social media, this guide covers it all! https://buff.ly/3Ruj9uI #TradeShowMarketing #ExpoSuccess #BusinessGrowth #MarketingStrategy

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🎯📬 Refine Your Direct Mail with Market Research. Enhance your direct mail campaigns by integrating precise market research. Understanding the specific needs and preferences of your target audience allows you to personalize your messaging and maximize impact. Are you ready to create more effective marketing campaigns that drive action? Contact Allegra Alpena for expert guidance in using market research to tailor your direct mail strategies. Learn more about targeting with market research: https://lnkd.in/eurSZ-iW #DirectMailMarketing #MarketResearch #TargetAudience #AllegraAlpena

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Is your brand stuck in the past? A strong brand is the heart of any business, but just like everything else, it needs to evolve. This guide will show you the benefits of rebranding and how to navigate the process. ✨

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