Gene De Libero, CCXP

The Big Data Forum is an online global community fueled by and for today’s IT and business leaders that are charged with maximizing the value of enterprise data. The forum is sponsored by SAS. Big Data Forum examines the realities facing IT and business leaders and delves into the intricacies of managing, governing, and otherwise preparing huge volumes of data for analysis in a way that drives real business insight.

What's Next? - I'm constantly developing new product and service innovations to feed my entrepreneurial passion, as well as building innovative solutions for agencies and brands. From complex demand generation ecosystems that serve brands and their customers around the world, to business intelligence solutions providing the actionable insights today's business leaders need so their brands can compete and stay relevant, I'm in the trenches inventing the future daily. How can I help you take your… Show more

What's Next? - I'm constantly developing new product and service innovations to feed my entrepreneurial passion, as well as building innovative solutions for agencies and brands. From complex demand generation ecosystems that serve brands and their customers around the world, to business intelligence solutions providing the actionable insights today's business leaders need so their brands can compete and stay relevant, I'm in the trenches inventing the future daily. How can I help you take your business to the next level? Contact me today. Show less

TxtEdge - A precursor to apps like Foursquare, but based on the intelligent SMS [short message service] technology built into just about every mobile phone on the planet. Did you ever want the flexibility to "pull" relevant and timely offers for products and/or services, no matter where you were or what time of day? Not the kind of junk that collects in your inbox, but timely, relevant, and personal offers you want - wherever, whenever. TxtEdge empowered consumers to take charge of their… Show more

TxtEdge - A precursor to apps like Foursquare, but based on the intelligent SMS [short message service] technology built into just about every mobile phone on the planet. Did you ever want the flexibility to "pull" relevant and timely offers for products and/or services, no matter where you were or what time of day? Not the kind of junk that collects in your inbox, but timely, relevant, and personal offers you want - wherever, whenever. TxtEdge empowered consumers to take charge of their shopping experiences while providing merchants with an intelligent, flexible way to make their offers [digital coupons] available in a way that made sense for their business - and the consumers they were trying to reach. Show less

Ambient Media Inc. - Think private TV, but on LCD displays strategically located in the waiting rooms of physicians nationwide. Not as smart as the Thinking Pictures displays, but smart enough to engage viewers and generate revenue! Ambient Media Network displays found their way into many different public and private venues, including Citibank, 1-800-Flowers, and the busiest transportation hub in the United States - Pennsylvania Station, New York.

Thinking Pictures - If you've ever seen the movie Minority Report, you've seen the concept of this technology in action. Think about the scene where Tom Cruise goes into a Gap store and the digital-out-of-home displays recognize him, telling him about previous purchases and new items he might want to consider. That's Thinking Pictures technology. Partnering with Shari Redstone's National Amusements Theaters, we deployed Thinking Pictures displays in movie theater lobbies around the country… Show more

Thinking Pictures - If you've ever seen the movie Minority Report, you've seen the concept of this technology in action. Think about the scene where Tom Cruise goes into a Gap store and the digital-out-of-home displays recognize him, telling him about previous purchases and new items he might want to consider. That's Thinking Pictures technology. Partnering with Shari Redstone's National Amusements Theaters, we deployed Thinking Pictures displays in movie theater lobbies around the country, providing a way for theater patrons to interact with smart, interactive movie trailers and advertisements that came to life when patrons were within a few feet of the displays. The displays were connected to a robust network and based on what they knew about people standing in front of them, could play content tailored for that persons preferences. Show less

East Coast MIDI - ECM was an incredible opportunity to extend my passion for making music into the digital space. ECM was an online portal developed for musicians, musical instrument, and software manufacturers. The primary focus of this highly successful, early social media platform was to connect these audiences and provide a place for them to create, curate, and share music, information, ideas, products, and anything else related to making music using the musical instrument digital interface… Show more

East Coast MIDI - ECM was an incredible opportunity to extend my passion for making music into the digital space. ECM was an online portal developed for musicians, musical instrument, and software manufacturers. The primary focus of this highly successful, early social media platform was to connect these audiences and provide a place for them to create, curate, and share music, information, ideas, products, and anything else related to making music using the musical instrument digital interface [MIDI]. Competitors included GEnie, the General Electric Network for Information Exchange, and CompuServe. ECM was my intro to building businesses in the digital space. Show less

New York University School of Professional Studies - Certificate in Digital Media Marketing: I believe this is one of the best programs available for digital marketing. Website blurb - The marketing industry is undergoing a fundamental transformation. Consumers and businesses are increasingly shifting their attention from traditional media marketing to the Internet, wireless devices, and other digital media. Today, companies must connect with customers and other businesses through digital… Show more

New York University School of Professional Studies - Certificate in Digital Media Marketing: I believe this is one of the best programs available for digital marketing. Website blurb - The marketing industry is undergoing a fundamental transformation. Consumers and businesses are increasingly shifting their attention from traditional media marketing to the Internet, wireless devices, and other digital media. Today, companies must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed. Research indicates that digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans. This program focuses on helping marketers build and sustain successful, integrated digital media marketing programs. Marketing professionals with expertise in this area are invaluable assets to any organization as emerging technology continues to affect the way marketing is practiced today.

Digital Strategies for Marketing Course: I've taught this course for some years now, and because it's a required course for the certificate, I see every student moving through the program who's working toward a Certificate in Digital Media Marketing. Course blurb - Discover the most effective ways to adapt your business’s current marketing strategy to the latest developments in online, Wi-Fi, wireless, video-on-demand, and streaming media. Through a combination of online and offline research and discussion, explore the realm of digital marketing, beginning with an overview of its scope and purpose. Survey today’s digital marketing tools and their impact on business, analyze methods for consumer segmentation, and examine the development and use of digital marketing plans. Guest speakers are featured, as scheduling permits. As a final project, use at least three of the tools covered in class to create a digital deployment plan to market a product or service. Show less