“Daniel Pahl is an expert in growth marketing. I had the opportunity to work with Daniel during my time at Vera Bradley. Daniel stepped in as a consultant to evaluate all growth marketing initiatives for the organization. Within the first few weeks, he assisted in the complete restructuring of our paid social campaigns. The changes we made based on his recommendations allowed us to improve efficiency by +4% and increase paid social revenue by 49% over the prior fiscal year. Daniel's ability to identify weak points in agency execution led to a +10% improvement in ROAS during Q4. His expertise in campaign structure, conversion optimization, and bidding strategy was invaluable as we encountered agency team member turnover and fatigue. As a secondary objective of his engagement with Vera Bradley, Daniel also stepped in as a coach for my role in the company. Daniel's guidance in incrementality, customer acquisition cost, and maximizing efficiency ultimately enabled me to take on a new position as the Director of Digital Marketing. With first-hand experience working with Daniel, I highly recommend him to any organization. If you are looking to improve your growth marketing program, identify inefficiencies, or increase revenue from digital marketing, Daniel will exceed your expectations.”
Daniel Pahl, Fractional Growth Marketing Leader
Los Angeles Metropolitan Area
1K followers
500+ connections
Los Angeles Metropolitan Area
1K followers
500+ connections
About
I am a VP of digital marketing with over 20 years of experience in developing and…
Activity
-
If you’re on LinkedIn on a Friday night in July you’re the kind of person I want to talk to :) New job here - Corp Dev. Will work closely with me on…
If you’re on LinkedIn on a Friday night in July you’re the kind of person I want to talk to :) New job here - Corp Dev. Will work closely with me on…
Liked by Daniel Pahl, Fractional Growth Marketing Leader
-
#450billion What is on the mind of Gen Zers, you know the group that has a roughly $450 billion dollars of spending strength. What is on their…
#450billion What is on the mind of Gen Zers, you know the group that has a roughly $450 billion dollars of spending strength. What is on their…
Shared by Daniel Pahl, Fractional Growth Marketing Leader
-
#engagingwithaudio #mediastrategy Do you think audio use is increasing? The smart people with crystal balls are saying yes. Older Americans are…
#engagingwithaudio #mediastrategy Do you think audio use is increasing? The smart people with crystal balls are saying yes. Older Americans are…
Shared by Daniel Pahl, Fractional Growth Marketing Leader
Experience & Education
-
Chameleon Collective
View Daniel’s full experience
See their title, tenure and more.
or
Languages
-
German
Native or bilingual proficiency
-
English
Full professional proficiency
Recommendations received
1 person has recommended Daniel
Join now to viewMore activity by Daniel
-
#beproactive “The way customers are navigating our digital site is very different from two years ago,” Barbra Sainsurin, executive director of brand…
#beproactive “The way customers are navigating our digital site is very different from two years ago,” Barbra Sainsurin, executive director of brand…
Shared by Daniel Pahl, Fractional Growth Marketing Leader
-
Stopped by KTLA this morning to talk about our Lulus and D'Amelio Footwear launch today!
Stopped by KTLA this morning to talk about our Lulus and D'Amelio Footwear launch today!
Liked by Daniel Pahl, Fractional Growth Marketing Leader
-
#roas #kpis #cpms Nothing new in this, that advertising has been experiencing inflation of costs. Considering flaky consumers, budgeting concerns…
#roas #kpis #cpms Nothing new in this, that advertising has been experiencing inflation of costs. Considering flaky consumers, budgeting concerns…
Shared by Daniel Pahl, Fractional Growth Marketing Leader
-
Knowing how to do things is a huge savings sometimes. This is why I love working on cars. This small fuel rail sensor was starting to fail. So, I…
Knowing how to do things is a huge savings sometimes. This is why I love working on cars. This small fuel rail sensor was starting to fail. So, I…
Liked by Daniel Pahl, Fractional Growth Marketing Leader
-
This was the most challenging project of my career to date, yet the most rewarding. The team that worked on this was incredible, and I'm so grateful…
This was the most challenging project of my career to date, yet the most rewarding. The team that worked on this was incredible, and I'm so grateful…
Liked by Daniel Pahl, Fractional Growth Marketing Leader
-
Unlock the Power of Advanced Attribution with Our Foundations Course! Are you ready to elevate your marketing strategies with cutting-edge…
Unlock the Power of Advanced Attribution with Our Foundations Course! Are you ready to elevate your marketing strategies with cutting-edge…
Liked by Daniel Pahl, Fractional Growth Marketing Leader
-
#CTVadeffectiveness #fullfunnelimpact What do you use as benchmarks for CTV ad results? What has more impact – using the channel or measuring the…
#CTVadeffectiveness #fullfunnelimpact What do you use as benchmarks for CTV ad results? What has more impact – using the channel or measuring the…
Shared by Daniel Pahl, Fractional Growth Marketing Leader
-
@GoogleNotes Google will end Notes at the end of this month. The idea behind Notes was to make searches more helpful, easier and improve the…
@GoogleNotes Google will end Notes at the end of this month. The idea behind Notes was to make searches more helpful, easier and improve the…
Shared by Daniel Pahl, Fractional Growth Marketing Leader
-
The balancing act of June Retail Sales vs. Consumer Debt is like walking a tightrope. There was much positive talk about retail sales in June. The…
The balancing act of June Retail Sales vs. Consumer Debt is like walking a tightrope. There was much positive talk about retail sales in June. The…
Liked by Daniel Pahl, Fractional Growth Marketing Leader
-
#cookies Google says what …about cookies? Finally, another drop out that was a long time coming. On Monday, Google came out and said it will not…
#cookies Google says what …about cookies? Finally, another drop out that was a long time coming. On Monday, Google came out and said it will not…
Shared by Daniel Pahl, Fractional Growth Marketing Leader
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More