Carlos S.

I firmly believe that for me to learn from someone, I must first like and respect them. I think learning is faster when there's a two-way street of exchanging ideas and fostering mutual respect. And building a genuine connection is crucial for effective collaboration and innovation within a marketing team. Teamwork works a million times better when you actually want to be part of the team! So by prioritizing respect and appreciation for each other's perspectives, you can easily create an environment where ideas flourish, creativity thrives, and success becomes inevitable.

Creativity is not just a luxury – it's a fundamental necessity in this field I love so much. So, if your creative spark is fizzling out, you will quickly get lost in the noise of marketing messages bombarding consumers every day. I mean, you will get by, like a lot of people do, but at what cost. Besides, why do marketing if it's not to do something amazing? Why do marketing if you can't create amazing work? Marketing is about more than just selling products or services; it's about making a lasting impression, sparking emotion, and inspiring action. It's about pushing boundaries, challenging norms, and leaving a mark on the world. All things you can't do [well] if you're not inspired or creative.

Think of marketing tools as your trusted companions on your marketing journey (and I'm not just talking about Canva lol). They can offer you much needed support, efficiency, and quick solutions to navigate the complexities of piling marketing tasks and campaigns. Marketing can be a lonely place, so the more tools you can leverage, the better prepared you'll be for the long, long journey ahead. Some tools you should spend some time exploring/learning: -90% of Adobe Creative Apps -Google Analytics -Hubspot -Ahrefs -Wordpress (good luck!) -Envato -Loomly -Firefly -Survey Monkey -Zoom Info -Visme -Kittl (my new favorite)

If you've ran some PPC campaigns, it may feel that like you're hemorrhaging money with each passing click, of each passing day lol. BUT the reality is that compared to traditional advertising channels like television or print media, email marketing and paid advertising are actually quite cost-effective. With email marketing, you can reach a large audience at a relatively low cost, especially considering the potential for automation and scalability. Paid advertising platforms typically operate on a pay-per-click basis, allowing advertisers to have precise control over their budget, target audience, and allows for optimization based on performance metrics (which can sometimes be automated).

A dedicated landing page offers you the opportunity to seamlessly extend the narrative initiated by your email campaign. By customizing both the content and layout of the landing page to mirror the messaging and design elements of your email, you establish a cohesive and compelling user experience. This alignment not only reinforces the message conveyed in the email but also ensures that visitors encounter a seamless transition from email to landing page, fostering a sense of continuity and trust. Lastly, the tailored content and layout of the landing page enable you to address the specific needs and interests of your audience, further enhancing the relevance of your message.

Simply, tell compelling stories... Storytelling is a powerful tool in digital marketing. Craft narratives that captivate your audience's emotions, values, and aspirations. Use storytelling to humanize your brand, connect with your audience on a deeper level, and differentiate yourself from competitors. In a world saturated with boring, storytelling IS your secret ingredient to differentiation, offering a unique lens through which your brand can be perceived. Research has shown: when it comes to decision-making, emotions often wield more influence than cold, hard logic. By delving into narratives that resonate with the core of human experience, you can AND WILL elevate your brand beyond a mere product or service.