Chris Taylor

How to minimize buyer's remorse 👇 We've all been there... you make a purchase on a website, you're excited to receive your product... but then you start to question your decision. "Did I make the right choice?" "What if there's a better option out there?" While perfectly normal, this causes headaches for retailers. So, what can #ecommerce businesses do to minimize this? 1️⃣ Ensure your advertising and marketing initiatives accurately reflect your products 2️⃣ Manage customer expectations 3️⃣ Implement the right post-purchase communication strategy 4️⃣ Enhance customer satisfaction after the sale 5️⃣ Gather customer feedback Read the latest parcelLab blog to learn more...

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I'm a little obsessed with the new MarTech map from the folks at Chiefmartec.com and MartechTribe.com. In their new map, there are 14,106 MarTech solutions out there. https://lnkd.in/g4ysmQPr For the last couple of years, I've been trying to stay on top of all of the cool creative tools out there. There's soooooo many. I post frequently about some of my favorites. Here's what I know to be true: This acceleration is not done. In fact, it's only getting started. I don't believe anyone in marketing should commit to any long term contract with anyone in this space. Everything will be disrupted. But, you have to so something. You have to get your feet wet, or you will be disrupted. And by you, I mean you and your company. Take a breath, take a step back, and find one problem to solve with GenAI and these new tools. Then, do it again. By solving one or two problems now, you'll be pointed in the right direction and more prepared for the new future. #martech #contentmarketing #genai https://lnkd.in/g4ysmQPr

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Today's podcast: 9 ways to make your content unique so that it stands out wherever it appears. I got this idea after reading a post from Paul Gerbino on content licensing. It made me wonder how a publisher can preserve brand identity when content is distributed on other sites.

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Yesterday, I posted about optimizing your email game. This applies more to writers pitching agents, and anyone who is networking. But a more specific tip on subject lines. This is subjective, but I prefer strong and specific subject lines. For example: "QUERY" is a subject line for your book pitch that will fall flat and is unlikely to elicit an open or response. Whereas: "Timely: new book by X expert with Y followers and publishing offer" is going to get most agents to open and read. Of course there are all kinds of variations to urgency, compelling a stranger to open your email above others in an overflowing inbox, according to who you are and what you're pitching. I share other options in Get Signed (real-life examples of pitches that captivated us). Anyone thinking strategically about how they communicate an idea can reveal author potential. Your first email tells agents a lot about whether we want to be in business with you. #agent #strategies #tips #GetSigned #book #pitch #amwriting #authors #publishing #marketing

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Jon Martin had an interesting post about SAAS integrations that got me going. I'm jumping into the party. (Thanks for the inspo!) Having been down this rodeo with many tools, systems, businesses and priorities, here are the top things I see missed by companies and vendors set them up: 🌳 They fail to pass original source data in, handicapping marketing in understanding what's driving business and where to allocate budget. 💹 They underestimate tool complexities. Just because there is an integration doesn't mean you can move what you want from one place to another. If one tool doesn't accept the field type the data is stored in, it can create a lot of challenges to move data. Some are surmountable, some are not. We prefer to sign an NDA to investigate and put a real proposal together so we know what limitations are up front. 🔛 They don't properly merge data between systems for integration. If you have pre-existing data in each tool, how will you make them talk to each other so they work together? Workflows, updating data on one side... many ways to solve for, but they HAVE to be solved for. 💧 They don't do data cleansing first (often tied with above). Leaving it for after creates way more headaches. Whenever possible (there are times you can't, I get it), take the extra time up front to cleanse your data so you aren't passing faulty data and creating extra duplicates, conflicting source data or more. 🔩 They don't think about long-term maintenance. Is this built in a way it can be managed long-term with the resources available? Are you getting stuck in long-term contracts with a vendor or software service (that might be okay, but you need to walk in knowingly)? Can you easily make updates and tweaks based on new company strategy, teams, data changes? #softwareintegrations #vendormanagement

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Personally, I see us relying less on one big search engine and more on several depending on what you need. Our current websites have been designed specifically to optimize the algorithm of one search engine so what will we do when our websites have to pander to several algorithms? Yes, I see some disruption on the horizon.

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If you haven’t heard, Google had a historical document leak earlier this week. This has SEOs in the industry fascinated and tuned in as some proprietary ranking signals were leaked! A few key takeaways: 1. Your homepage quality score can hold up (or hurt) the rest of your website. 2. Google Chrome is the hub of search data. 3. Spammy backlinks are hurting your website. 4. Certain websites have in fact been whitelisted by Google. 5. Age of domain is confirmed to be a ranking factor. Confirmed leak by Google themselves: https://lnkd.in/gS3cAMrA #SEO #DigitalMarketing #SearchEngines #Advertising #Marketing

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There's average marketing, and there's #Spear Digital Marketing. At Tridence Digital Agency, we are the leaders in observing and understanding human behavior. Our advanced analytics and #geotech platforms give our customers a competitive advantage, delivering empirical real-time results that matter. Still, have doubts? Let's talk and connect, and a spear expert can guide you into Ip-targeting and #geomarketing solutions. 25+ years helping brands and businesses succeed digitally. #digitalmarketing

Petco Email Overhaul A counterintuitive approach. A few key changes: ➤  Key Header Change Yes, we didn’t lead with an offer here. We led with a statement that everyone in the target audience can agree with. → Makes them naturally want to read on → Open Loop → Highlight product quality While this email has a value-led approach, we still add a CTA above the fold for eager shoppers. ➤ Create An Angle An interesting angle that empowers dogs, setting context for the product spotlight section. → Compares dog DNA to wolf DNA → Creates intrigue in terms of ‘so, what does that mean?’ → Sets context for wild pacific stream smoked salmon ‘Wild Stream Smoked Salmon’ is contextualized more since modern science claims dogs share the same DNA as wolves. ➤ Product Spotlights With Reviews A clear product showcase with benefit-driven copy and review highlights. → Builds confidence through social approval → Makes product tangible → Builds on the context from previous section The value here is using the contextual story of dogs having wolf DNA, and showcasing products in light of this new perception. ➤ Conditional Product Spotlight Next, we highlight a product alternative. → Gives an alternative option → Based on customer research → Show clear customer understanding The main point here is to use your zero party data to decode what your audience considers highly relevant. ➤ Offer-Stack Reminder We put the offer at the end here. Criminal, right? Not when you’re taking a value-based approach. → Builds trust through reading first → Keeps the email relevant to profile → The goal is to offer value first Being a brand that gives value first is the ultimate differentiator. ------ I’m a big fan of value-led marketing. In a world where we see 10,000 ads in a day, leading with value in your marketing will help you stand out. It trains your audience to actually read your emails and receive some form of dopamine from new information. Providing value before an offer will add more longevity in your customer base. There’s definitely a time and place for leading with offers, but I do think the landscape is changing. Thoughts?

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Old MacDonald had a farm. S-I-S-I-O... We've all heard of SEO (search engine optimization.) What about #SIO? Search Intent Optimization is a game-changer in #animalhealth. It deep dives into the objective behind a search query (Googling something) and aligns search results with what the customer is truly looking for. When you strategically focus on creating content that resonates with user intent, search engine rankings go up and you foster a stronger understanding of what your audience is looking for. It's time for a shift in approach – prioritize user intent to lead the way in digital engagement and market presence. How, you ask? 🐶Research keywords to grasp the intent behind searches (informational, navigational, transactional, or commercial investigation) and organize your content to match these intents. 🐶Develop targeted content for each intent category, ensuring it meets your audience's needs and is optimized for SEO, including featured snippets with structured data. 🐶Use analytics (we spent a LOT of time on this earlier in the year!!) to monitor how users engage with your content, identify successful strategies, and continue to refine your approach to better match search intent. 🐶Prioritize a positive experience by optimizing site navigation and mobile responsiveness. Keep up with changing search trends and behaviors to adjust your strategy accordingly. By focusing on these core areas, you can more effectively align your content with user intent which improves your visibility in search results and increases engagement with your followers. #DigitalMarketing #SEO #SIO #AnimalHealth #PharmaMarketing

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Hey California small businesses! We know you hustle hard, and your digital marketing campaigns are key to finding new customers and growing revenue. But guess what? The California legislature is messing with your money. They're trying to pass a new law – SB 1327 – that'll jack up the cost of digital advertising by 7%! That's right, 7% more expensive! This tax is supposed to target the big tech guys like Facebook, Google, and TikTok, but guess who really ends up paying? You guessed it – small businesses like yours! You're already facing enough competition from those big brands with their massive budgets. You don't need lawmakers making it even harder. Tell your legislators to oppose SB 1327 and stop this tax madness before it hits your bottom line. Click below to sign the letter and protect your marketing budget! Your voice matters – let's show them we won't take this lying down. #nonewtax #digitalmarketing https://lnkd.in/gZBGUeKC

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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Hit publish... and crickets. Is your content struggling to get noticed? Download our FREE Content Promotion Checklist and learn how to give your content the boost it needs to reach a wider audience and generate results! WG Content Promotion Check list https://hubs.li/Q02wxYjS0 #ContentMarketing #ContentPromotion #WitmerGroup

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Today’s #DailyPost is the latest blog on #AdFraud from the Anura PR team. We've all encountered the checkbox to confirm "I'm not a robot," or the images with blurred numbers and letters, but do you know the difference between CAPTCHAs and reCAPTCHAs? Learn about their distinct roles in combating fraud in 2024 here: https://hubs.la/Q02CJJMM0 #Anura #CAPTCHA

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Three months ago, from March 5 - April 19, 2024, Google took 45 days to roll out one of it's biggest algorithms to date. What sites did it impact? Google didn't technically say "artificial intelligence," but in the update it practically outlines everything that AI is. ❌ mass produced content at scale ❌ for the sake of search engine manipulation Lane Taylor and I talked in his podcast how the majority of us can look at a piece of content and go, "something just feels off." Right? And when it feels off, it's usually because it's AI generated content. That's not to say there isn't a time and a place. There are all sorts of opportunities for AI outside of SEO. But if you're using it to try to position your website as a higher valued authority in your industry, AI based content's probably not gonna' cut it because you're rarely providing anything unique. All the AI content is being repurposed from something else. More importantly, you're missing the human touch. My clients that have the highest increases in traffic from content? The ones that tell stories. The pieces of content that solve a problem and connect on a human level.

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B2B tech companies don't need to comment on every trend—even when it feels like maybe they should. We are often asked if X company should be part of a trend story or risk missing out on a great opportunity to garner press attention. We always consider three specific things when recommending if a company should comment on a trend. Find out what they are in the video below.

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