Chris Grosser

You can listen to the entire episode now, unscripted #coffee chat with Laurie Halter Ilana Shabtay Jennifer (Blount) Sanford & thanks to Cimone Jae & Dealer Marketing Magazine for giving is this platform to discuss these important topics! Please let ys know your thoughts on what we say here and your own on #DATA below in the comments 👇🏼 #automotive #data #sales #marketing #fixedops #kpi

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A good conversation about the ups and downs of managing what data means to a #cardealer customer... The video is a practical conversation about data since the word "data" can be a very blurry concept that doesn't always clearly connect to customers, following shoppers on buyer journeys, making accurate attributions, etc. Give it a listen! Laurie Halter, Jennifer Stanford, Jacci Grillo Noto, and Ilana Shabtay offer some very useful insights.

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🔥🚘🚙 Used Car Managers, General Managers, Delaer Principals, and Automotive Professionals 🔥🚘🚙 On this week’s automotive economic update John Ellis discusses the ongoing challenges of affordability for consumers and the limited supply at lower price points. Despite these hurdles, dealers can still achieve strong margins by maintaining a robust inventory acquisition plan that balances sales rates with market demand. 💪 If you are a dealer with mounting inventory aging issues, a slowing sales rate, or stagnant departmental gross profit, reach out to John and his team for a no-obligation consultation using this link… https://lnkd.in/gtr9dBYu They have a proven system and program to turn that frown upside down ☹️🙃😀 and increase your used car gross profits faster than you can say The Automotive Advisor Team.💰💵💲 I know you will thank me later. 🔥 #AllThingsUsedCars #DavidLong #ClubHouse #UsedCarDealer

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Fact #1: Consumers lack trust in car dealers. Fact #2: The predator/prey mentality is still alive and well. Fact #3: Until dealers reconcile Fact #1 and Fact #2, consumers will continue to distrust and disengage (ie: look for any way to buy a car except through a dealer) #automotivesocialsellingtips

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Sharing is caring! Leave your favorites in the comments 👇🏻. What books do you recommend to read next? #fixedopsroundtable #automotive #auto #automotivetraining #dealership #dealershiplife #autodealers

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🔥🚘🚙 Used Car Managers, General Managers, Dealer Principals, and Automotive Professionals 🚙🚘🔥 Is your appraisal process perfect? This Friday, April 19th, starting at 9AM EST/ 6AM PST... Tommy Gibbs, John Ellis, Thomas Ieracitano, 🇺🇸 Gary BarBera 🐻, and more of automotive's top thought leaders dig deep into this important topic on David Long’s All Things Used Cars. Jump in the conversation or be a 🪰on the wall like me! Either way, you'll walk away with profit-boosting insights and actionable strategies to grow your bottom line. 💰💲💵 Look in the comments for a link to RSVP. You'll be texted a reminder once the room opens up. #automotive #autodealers #automotivemarketing #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer

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Have questions about APC and how our program helps dealers? This video has answers to the top 10 questions we get asked - and shows how we've grown to be a trusted dealership partner with over 23 years in business. #apcisg #dealershipmarketing https://lnkd.in/g9aE5EkZ

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🚨Caution for Auto Dealers: Navigating Nissan’s New Sales Plan🚨 Nissan's decision to encourage dealerships to advertise models below invoice to boost sales might help move inventory amidst rising floor plan costs. However, this strategy could reignite the “race to the bottom” in new car pricing, putting pressure on gross profits and in turn net. While it's crucial to keep inventory moving, dealers should be mindful of the long-term impact on profitability and the industry's overall pricing stability. Thoughts? #Automotive #Dealerships #Nissan #CarSales #PricingStrategy #AutomotiveNews https://lnkd.in/ezcgcjVy

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🔥🚘🚙 Used Car Managers, General Managers, Dealer Principals, and Automotive Professionals 🚙🚘🔥 Glenn Lundy shares his strategy to keep your used car inventory levels from getting out of whack. David Long’s All Things Used Cars... Every Friday starting at 9AM EST/6AM PST. Jump in the conversation or be a 🪰 on the wall like me! Either way, you'll walk away with profit-boosting insights and actionable strategies to grow your bottom line. 💰🤑💲 Look in the comments for a link to the full replay of Rethink Your Used Inventory. #automotive #autodealers #automotivemarketing #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer

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I am hearing from clients and dealer friends that June is not starting out very well for many in terms of cars sales..Here are some tips..Would love some feedback! Tips when its slowing down: 1-Make sure all your leads from all sources are hitting the CRM- Test every lead source with test leads 2-Do the same with the phones- every phone number you have test and be sure the phone rings at the right place in the store 3-Login and listen to your phone calls. How are your people handling the phones? 4-Look in CRM- Look at the notes or lack of with leads, unsold showroom visits..Is there a pattern? Credit issues, negative equity?, do not have the decision makers? 5-Might be time for some equity mining in your database and target these people with direct mail, email blasts, phone calls from your salesman with an offer to trade up to a new/better car and keep the payment the same or lower it.. 6-Consider doing formal mystery shops. I can recommend a company to you if you need me to. 7-How are your lead sources performing? Deep dive in Google Analytics and other reporting tools may be helpful. 8-Are your new and used cars priced competitively and merchandised correctly online? Do a digital lot walk and see how they look. Do a physical lot walk as well…Login to your 3rd party lead sources and see where you stack up on your pricing.. 9-Long term lead followup..Is it happening ? 10-Equity mining in your database and service drive-Is it happening or not? Do you have people, process and pay plans that are in line with this strategy? 11-What are your sales consultants doing all day? Are they prospecting? Do they know what prospecting truly means?

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Navigating the Inventory Glut in Today's Auto Market As we see a significant rise in new car inventory levels—with an industry-wide 72 days of supply as of April, up 46% from last year according to Cox Automotive—dealers are facing increased challenges. This overstock, especially pronounced in trucks, SUVs, and luxury vehicles, is creating financial strain due to high floor plan interest and associated fees that accumulate the longer vehicles sit unsold. Despite a hopeful 11% increase in sales this March compared to last year, dealerships are still not moving inventory fast enough to avoid the burdens of extended holding costs. High-interest rates and softening consumer demand are exacerbating this issue, making it difficult for dealers to maintain profitability. This is where YRS comes into play. Our innovative banking system offers a unique solution that drastically cuts down on the financial pressures of unsold stock. With YRS, dealers can save up to 70% in fees by eliminating: 30/60/90 day terms Immediate payment requirements upon vehicle sale Lender compliance and promissory notes Curtailment Dealer audits and lot regulations Traditional floor-plan fees Are high holding costs weighing down your dealership? Let's change that. Unlock financial flexibility for your dealership with a FREE consultation from YRS. Learn how we can help you streamline costs and elevate your bottom line. Spots are limited—reach out today to ensure your dealership’s future success. 👇 https://lnkd.in/gcGGPjyy

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🔥🚙 Leaders, Managers, Dealer Principals, and Automotive Professionals 🔥🚙 Why are our departments out of alignment? Positive Joe Leonard knows—and tells. Mark your calendar for David Long’s All Things Used Cars…Every Friday starting at 9AM EST/6AM PST. Jump into the conversation or be a 🪰 on the wall like me! Either way, you’ll walk away with amazing insights and actionable tips that you can implement at your dealership today to improve your bottom line. 💰🤑💲💵 👀 in the comments for a link to the full episode replay of Progressive Discipline. #automotive #autodealers #dealership #management #automotiveindustry #carbusiness #automotivesales #leadership #newcarsales #usedcarsales

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🔌 **Electric Vehicle Market Insights for Dealers** 🔌 I talk to a lot of dealers about the current state of the EV market and it’s very interesting how it breaks down. Here’s a what im currently hearing: -New EV is struggling with increased market days supply. -High Floorplan cost and curtailments are added to that. -Dealers are being forced to take inventory that they don’t want. Navigating these challenges can be tough, but fear not! Here are three practical tips to help boost EV sales at your dealership: 👉 **Tip #1: Eliminate All Negative EV Talk In Your Showroom** Customers can feel your people’s energy. Stand out in the crowded market with this innovative strategy as your competitors are not. Consider hosting EV test-driving events, creating engaging social media content focusing on sustainability, or partnering with local eco-friendly businesses to cross-promote your EVs. 👉 **Tip #2: Educate Your Team and Customers** Knowledge is power! Train your staff thoroughly on the benefits and features of EVs. Offer workshops or info-sessions for customers to increase their comfort level and interest in making the shift to electric. 👉 **Tip #3: Leverage Government Incentives** Many regions offer incentives for EV purchases, such as tax rebates or grants. Make sure your team is up-to-date on these benefits and communicates them effectively to potential buyers. Highlighting these incentives can significantly lower the perceived cost barriers for your customers. The EV landscape is evolving, and staying adaptable and informed will be key to your success. Keep pushing forward, and let's drive towards a greener future together! 🌱🚗 Like it or not, it’s not going away. #EVSales #SustainableTransport #TheEVPlug

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Positive Outlook for Dealerships: Q1 2024 Sales Trends Show Industry Resilience The latest NADA (National Automobile Dealers Association) Market Beat report for Q1 2024 offers some encouraging signs for the automotive industry. Despite a slight dip in the March SAAR (Seasonally Adjusted Annual Rate) compared to February; the overall sales picture is positive: Increased Sales: The new light-vehicle sales SAAR for March 2024 hit 15.5 million units, a 3.8% increase year-over-year. First-quarter results are even stronger, with the SAAR at 15.4 million units, marking a 7% increase compared to Q1 2023. Improved Inventory: Crucially, shoppers now have significantly more vehicles to choose from. New light-vehicle stock on the ground and in-transit totaled 2.58 million units in March 2024, a substantial 40.2% jump compared to March 2023. Key Takeaways for Dealers These figures point towards a few key implications for dealerships: Affordability and Incentives: The combination of rising inventory and OEM incentives has led to a decrease in average transaction prices. While the average vehicle price in March 2024 came in at $44,186 (down 3.6% compared to last year), average incentive spending per unit reached $2,800, marking a significant 66.6% year-over-year increase. Dealerships should be prepared to leverage these incentives to attract buyers. Hybrids on the Rise: The alternative-fuel vehicle segment continues to grow, reaching an 18% share of total new vehicle sales in Q1 2024. Conventional hybrids are leading the charge with an 8.6% share and an increase of 2.4 percentage points year-over-year. This underscores the importance of adapting our inventory to meet growing demand for fuel-efficient options. Steady Growth Expected: While inventory might fluctuate over the next few quarters, the NADA anticipates that it will reach around 2.7 to 2.8 million units going into 2025. This, combined with rising sales figures, results in a positive outlook for the year, with a forecast of 15.9 million units for all of 2024. Adapting to the Market These NADA figures emphasize the importance of being malleable and nimble. By focusing on a diverse inventory that includes in-demand conventional hybrids, leveraging incentives, and anticipating a continued recovery in overall vehicle sales, dealerships can position themselves for success in the evolving automotive landscape. By: Delano Palmer Director of Training and Development Innovation Financial Services

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Just released: Automotive News Top 100 Used Dealership Groups (2024). The top 10 dealership groups sold 1,649,106 used vehicles in 2023, or 51.3 percent of the top 100 groups' total sales figures. Collectively, the top 100 groups sold 3,215,702 used vehicles in 2023, up 0.1 percent. See the results: https://lnkd.in/eC5qccm2

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Yesterday, a major hiccup in the digital infrastructure of the auto industry unfolded as CDK Global experienced a system-wide login issue, impacting over 15,000 dealerships, including many in South Florida. But when technology fails, resilience takes the driver’s seat. This is the moment to dive deep into your resources, leverage tools like Auto Alert and Automotive Mastermind, reach out to past customers, rekindle relationships, and drive sales through personal connections. #ResilienceInAuto #DigitalDowntime #CustomerConnection #BDCStrategy #WorldWideBDC

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🚙Used Car Managers🔥 🔥General Managers🚗 🚘Dealer Principals🔥 🔥Automotive Professionals🚖 The way you price your inventory will make or break your dealership. This Friday, May 10th, starting at 9AM EST/ 6AM PST... Jasen Rice, Vasilios Lambos, John Ellis, Brian Miller, Brian Kramer, Thomas Ieracitano, Alex Flores, Liza Borches, Joe Jackson 🔥, Diego Vargas, Tommy Gibbs, and more of automotive's top thought leaders share their top tips to perfect your pricing strategy on David Long’s All Things Used Cars. Jump in the conversation or be a 🪰on the wall like me! Either way, you'll walk away with profit-boosting insights and actionable strategies to grow your bottom line and grab more than your fair share. 💰💲💵💪🤑 Look in the comments for a link to RSVP. You'll be texted a reminder once the room opens up. #automotive #autodealers #automotivemarketing #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer #sharingiscaring

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