Charlene Burke

Writing An Email Is Easy, Right?

Sure…until it's time to write an email that will make you money...then it's the hardest email you'll ever write.

If you are a sales rep, a beginner copywriter, a virtual assistant, a coach, a consultant, or a business owner, then you send emails to people.

And you want those people to do something after they've read your email.

Yet, it feels like your emails are being ignored.

Or, you thought it’d be easy to bang out an email… Show more

Writing An Email Is Easy, Right?

Sure…until it's time to write an email that will make you money...then it's the hardest email you'll ever write.

If you are a sales rep, a beginner copywriter, a virtual assistant, a coach, a consultant, or a business owner, then you send emails to people.

And you want those people to do something after they've read your email.

Yet, it feels like your emails are being ignored.

Or, you thought it’d be easy to bang out an email but feel intimidated because you know…

the business and marketing emails that get the best response are those that have been carefully, even lovingly, crafted. A lot of thought has been put into them. They’re personalized, relevant, and ask the reader to take action.

Not so easy to do, right?

It’s even a little intimidating. Especially if you really want to sell a product or service.

How can you know what makes for a great subject line and compelling body copy?

Should your emails be brief or long?

Should the subject line be simple and to the point or more creative?

In this book, a compilation of the first 53 newsletters sent to my loyal paid subscribers, you’ll discover the most effective principles of email copywriting. You will see exactly...

- How to get inside the mind of your reader
- How to craft the perfect subject line
- How to create compelling body copy that gets readers to take action
- How to personalize your emails
- How frameworks and themes are so much better than templates
- How to write a cold email that actually gets a response

and more!

These are the principles I've used for close to 20 years to help clients increase sales from their lists and convert prospects into buyers. The same principles I've taught to business pros in workshops, webinars, and from the stage. Principles rooted in the understanding that persuasive copy in email must always, first and foremost, be about the reader. Meet the reader where they are and lead them to the action that will solve their problem. Show less

This ebook shows you how to change your thinking from the negative to the positive - in a way that helps you reach success...whatever success looks like to you. It's based on my own experiences of how my thinking held me back, how my own thinking sabotaged many opportunities for success. It's basic but powerful. If enough people want to know more, then I will create a more in-depth ebook. For now, this will get you started on the road to a success mindset.

From the ebook:

All… Show more

This ebook shows you how to change your thinking from the negative to the positive - in a way that helps you reach success...whatever success looks like to you. It's based on my own experiences of how my thinking held me back, how my own thinking sabotaged many opportunities for success. It's basic but powerful. If enough people want to know more, then I will create a more in-depth ebook. For now, this will get you started on the road to a success mindset.

From the ebook:

All successful people have at least one thing in common: A success mindset.

It doesn’t matter if they are a businessperson, an artist, an athlete, or an inventor. They all have the attitude and qualities to rise above their own personal troubles and to see things others can’t or don’t see.

Why is it that some people are more successful than their peers?

They may be average in looks, or maybe they come from backgrounds of struggles and poverty. Maybe they lack education. And yet, they become very successful.

How your life begins, and your current situation, isn’t what determines what you can or cannot achieve. Having the right state of mind is a key factor to being successful in business and life in general. The way you think about succeeding will either help you move ahead or keep you stagnant. Show less

Many small business owners confess they don't know how to use social media, how to gain a following, how to find the time to maintain all the accounts they set up. They build a Facebook page and a Twitter account, because someone told them they have to have social media to be in business today. Within months, they abandon them for the 'real' work of marketing their businesses. This engaging and encouraging book will put the purpose back into your social media efforts. You will see your… Show more

Many small business owners confess they don't know how to use social media, how to gain a following, how to find the time to maintain all the accounts they set up. They build a Facebook page and a Twitter account, because someone told them they have to have social media to be in business today. Within months, they abandon them for the 'real' work of marketing their businesses. This engaging and encouraging book will put the purpose back into your social media efforts. You will see your objectives more clearly and be able to achieve them more readily.

And what are those objectives? Getting more fans on your social media page should not be an end in itself. The main objective of social media is to drive people to your website or blog. So how do you do that? Charlene Burke clearly lays out the steps to setting up each of the major social media platforms, how to create and share content, and how to measure and adjust for audience response. Also helpful are her instructions on how to use metrics available on most social media platforms to boost response to an already successful post.

Along with the basics of setting up and maintaining social media accounts, Burke also educates on how to set up overall marketing strategies for social media. Rather than using a hit or miss approach many businesses employ, she shows how to craft a marketing plan to meet your unique marketing objectives using specific tools many people are unaware of. This includes setting up ways to automate parts of your social media efforts to allow time for content creation and other tasks that cannot be automated.

Burke is quick to point out in the Disclaimer section that social media platforms are ever-changing tools. There will be features of each platform that will change in function or benefit to marketers. But the over-arching message of the book is sound and timeless. “Focus on the principles and strategies because they work every time.”

Book Review by Kathy Estadt, Fresh Focus Group- 3/30/15 Show less

Competitive Intelligence involves the use of many tools to answer key business questions. One component, or tool, is the better use of free resources available on the web. A lot of competitive intelligence and industry analysis questions can be answered, at least in part, by using these resources.

This book is a basic introduction to using online tools to find information about companies, people and activities that have an impact on:

• A Company's position in the marketplace
•… Show more

Competitive Intelligence involves the use of many tools to answer key business questions. One component, or tool, is the better use of free resources available on the web. A lot of competitive intelligence and industry analysis questions can be answered, at least in part, by using these resources.

This book is a basic introduction to using online tools to find information about companies, people and activities that have an impact on:

• A Company's position in the marketplace
• An engineering team's ability to stay ahead of the competition with a product design
• What a writer will include in the new product manual
• How a salesperson will approach their next prospect
• The details an analyst will include in their report to the VP of Finance Show less