Casey Wills

BREAKING NEWS!! "INDUSTRY FIRST"... today, Vehicle Exchange 2.0 did something for a Honda dealership that has NEVER been done - automatically - before in our industry. As designed, VEX2.0 helped the dealership to do an exchange (acquisition/sale), with a customers' vehicle that the dealership had no idea about previously. VEX2.0 will OUT PERFORM ANY Vehicle Exchange / Sales-In-Service strategy by 30%+. Been wanting to put in a Vehicle Exchange Department? VEX2.0 will give your dealership a World Class highly functioning BDC in less than 1 week, in some cases in less than 3 days. It's doing it now for other dealerships. Dealerships are signing up for it everyday. It's EXCLUSIVE. First come, First serve. You say you need to sell more cars... is that just lip service on your part? DM me and let us show you the most revolutionary and powerful vehicle acquisition and sales suite in the market! Don't trust us. Test us. www.pureinfluencer.com

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THINK ABOUT THIS: When you last bought a new car, how many dealerships did you go to? Now, subtract any that were dealers for the same make, that you likely only visited to try to get a better price on the same car. I'm betting the number is single digits low. And the more recent it was, I bet the number was even lower than that of a previous purchase more than 15-20 years ago. Why is that? If you're like most people, you narrowed down your selection before you went on a lot. You knew the salesman was going to give you the positives of his or her selection, and none of the negatives. You may have even feared being manipulated, or feeling ignorant when numbers and statistics and features were thrown at you. You have no need to put yourself in that situation because you have more research tools than ever to decide who gets to compete for your time and attention. Only the best will do! You avail yourself of reviews, articles, websites, and more. CONTENT! More about that in a minute, though.... The same phenomenon is happening in all kinds of markets. For B2B solution providers, we know up to 70% of a buyer's journey may be complete before ever engaging those providers. When they finally do, it's likely only three or four will be engaged. THE BEST OF THE BEST. Those buyers are doing what you did when you bought your last new car. They're consuming information: reviews, ratings, trade publications, websites, and more. So it's never been more important that your brand is perceived as top-tier, and that content backs up that perception as your buyer works through their journey to your solution. Maybe you're thinking, though, that you only have control over so much of what that buyer consumes. REALLY? Because that's not totally true. Your own subject matter experts could be writing those articles. You could be managing and soliciting customer feedback and reviews. You could be elevating your content along the same channels as your competitors. You need content, yes, but you also need a CONTENT STRATEGY. Well, that's why you need me. I'm Jared A. Chambers, Communications and Content Strategist, and my firm, Chambers Creative Communication, LC helps solution providers establish authority, advance ideas, and grow opportunities as leaders in their field or category, offering positioning, messaging, and content. I'll leave a link to my website in the comments below. Take a look, and let's talk about how to position you, your business, or your organization as a best-in-class leader. I can help develop strategy and content that connects you with your audience. And, just because LinkedIn loves pictures... Here's the last new truck I bought... more than 18 years ago and still going strong!

Harnessing the Power of Body Language I've learned that technology alone isn't enough to prevent fraud at your store. Dealerships must also rely on human observation, particularly the ability to read body language. Did you know that, according to an MIT study, the outcome of negotiations could be predicted by body language alone 87% of the time? Imagine how effectively you could be detecting fraud by combining this skill with cutting-edge identity verification technology. Here’s how you can apply key body language insights during a car purchase: 1. Establish a baseline: Example: Observe how a customer behaves when discussing neutral topics, such as the weather or their favorite features of the car. This will help you spot deviations when discussing more sensitive topics, like financing terms or the customer's background. 2. Look for clusters: Example: If a customer avoids eye contact, fidgets, and has a higher-pitched voice when asked about their employment status, these signs together could indicate deception. 3. Listen to voice cues: Example: If a customer's voice suddenly becomes faster or louder when asked about their credit history, it may suggest they're uncomfortable or hiding something. 4. Watch for posture: Example: A customer who crosses their arms or leans away when discussing financing options may be resistant or not fully transparent about their financial situation. While AI-powered solutions are crucial, dealerships shouldn't underestimate the value of human intuition in detecting fraud. Training staff to read body language effectively can create a multi-layered defense against fraudulent activities. Remember, reading people is both an art and a science. No single "tell" guarantees deception, but understanding body language can significantly improve your odds of spotting fraud before it happens. Combine this skill with cutting-edge tech, and you'll have a powerful arsenal to keep your dealership safe. #QoreAI #automotiveindustry #bodylanguage #identityverification

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🚙Used Car Managers🔥 🔥General Managers🚗 🚘Dealer Principals🔥 🔥Automotive Professionals🚖 Want to price your invetory to maximize profits? David Long shares H.O.W. on All Things Used Cars. 🤯 Every Friday starting at 9AM EST/6AM PST… Jump into the conversation or be a 🪰 on the wall like me! Either way, you’ll walk away with amazing insights and actionable tips that you can implement at your dealership today to improve your bottom line. 💰🤑 👀 in the comments for a link to the full episode replay of Pricing For Profit. #automotive #autodealers #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer #sales #salesdevelopment #salesexcellence

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The best time to win over consumers is when they're still under warranty. Bonus content from the FixedOps UX, Meineke GM Jami A. talks about the daily battle for CP revenue. It's not price that wins over vehicle owners - it's convenience. At the same time we were shooting this segment, Jami was preparing for a return to the franchise dealership world. Welcome home Jami! The full segment is available at https://lnkd.in/gBYXPwmJ . Recall Masters, Inc. #fixedopsux #fixedops #dealership #dealerships #customerexperience #coaching #customerinsights #customerloyalty #customerreview #userexperience #employeeengagement #technicians #mechanics #autodealers #autoindustry #culture #organizationalculture #teambuilding #efficiency #innovation   

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CDK is down… I have seen several posts that service and parts has been closed as a result with many dealerships across the country. On the Fixed Operations front, specifically how CDK related to service and parts, I would like to say a few words. CDK is simply a program that writes data to a repair order and stores the information. At this time, between now and when it becomes available to use again, service managers, parts managers and fixed operations managers, directors need to ask yourself, what basic information is necessary for any service related work orders? What data ultimately HAS to be captured to continuing operations? Either by hand, with excel, or with google sheets think about what YOU DO HAVE ACCESS TO: 1) Either the last 8 of the VIN or whole VIN - run a VIN inquiry with your OEM related portal, and print or screenshot the details. 2) Client requested services 2) Client first and last name 3) MSRP parts pricing in OEM catalogue and portal 4) Part #s in OEM catalogue and portal 5) Part quantities 5) General name of the services performed, eg Oil Change, Front Brakes, Fluid exchanges, etc… 6) The service writer/advisor employee name/# who is handling the work order 7) The part’s personnel name/employee # handling the quoting/handing out of parts related to the work order. 8) The approximate total of parts, labor, taxes for the repair order. 9) Technician(s) assigned to reach related service to the repair order Think about what data is an absolute must and most relevant at this crucial time. Create headers at the top of your log or spreadsheet. Use the last 8 or Full VIN for the first column and space out at least 15-20 rows down for each input in between to give enough space for entries related to each work order. Share your spreadsheet among the staff at your store, so who is assigned and trusted has editing permissions. It will then be a comprehensive joint effort, and as long as everyone is working together, missions critical important key metrics for the service repair orders can be tracked for bonus and commissions for the service and parts related staff and personnel at your dealership. Tracking part numbers and quantities will ensure proper inventory adjustments once the systems are back up. Tracking at least the name of each related vehicle service will allow for your service managers/directors to calculate flat rate hours for payroll and accounting purposes. The key in all of this is to work together as a team. Managers and staff alike. If the team can mobilize, communicate and create a game plan, it then comes to executing and getting it done for the sake of your business and business clientele! PM me if you need any tips or have any questions about any part of this as it related to service or parts operation at your store! Motivated leaders across the country will make the difference! No store should close there doors as all it takes is a strong will to get things done!

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Car dealers, here’s a great statistic knowing that inventory levels are at a near all time high. “Businesses that use video see a 49% faster increase in income than those that don't.” I can personally tell you how video helped me and our teams sell more cars when I was in retail.

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🔥🚘🚙 Used Car Managers, General Managers, Dealer Principals, and Automotive Professionals 🚙🚘🔥 Regardless of market conditions, there’s always more there, there. This Friday, April 26th, starting at 9AM EST/ 6AM PST... Tommy Gibbs, John Ellis, Brian Miller, Brian Kramer, and more of automotive's top thought leaders share their best strategies for creating your own market on David Long’s All Things Used Cars. Jump in the conversation or be a 🪰on the wall like me! Either way, you'll walk away with profit-boosting insights and actionable strategies to grow your bottom line and grab more than your fair share. 💰💲💵💪🤑 Look in the comments for a link to RSVP. You'll be texted a reminder once the room opens up. #automotive #autodealers #automotivemarketing #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer

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GM Sets Course for 2024: Positive Signs for North American Dealerships General Motors (GM) recently released its financial results for the fourth quarter, showcasing strong performance that surpassed Wall Street expectations. The company reported Q4 revenue of $42.98 billion, a notable increase over the projected $38.67 billion. This revenue boost contributed to an earnings per share (EPS) of $1.24, beating the expected $1.16. For the entire year, GM achieved a revenue of $171.8 billion​ InvestorPlace​. Looking forward to 2024, GM has set a promising financial outlook. They project a net income range of $9.8 billion to $11.2 billion, indicating a strong profitability potential. Additionally, they forecast an adjusted EBIT (earnings before interest and taxes) between $12 billion and $14 billion, reflecting a healthy operational performance. The expected EPS ranges from $8.50 to $9.50​​. General Motors's financial strength and strategic projections for the upcoming year present a promising business landscape for North American dealerships and the captive arm. The financial results and forecasts indicate a steadfast commitment to growth and adaptation in a challenging market, which bodes well for dealership owners and industry leaders regarding vehicle sales and potential financing options through GM's financial services arm. #GM #Auto #Earnings

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🚙Used Car Managers🔥 🔥General Managers🚗 🚘Dealer Principals🔥 🔥Automotive Professionals🚖 The way you price your inventory will make or break your dealership. This Friday, May 10th, starting at 9AM EST/ 6AM PST... Jasen Rice, Vasilios Lambos, John Ellis, Brian Miller, Brian Kramer, Thomas Ieracitano, Alex Flores, Liza Borches, Joe Jackson 🔥, Diego Vargas, Tommy Gibbs, and more of automotive's top thought leaders share their top tips to perfect your pricing strategy on David Long’s All Things Used Cars. Jump in the conversation or be a 🪰on the wall like me! Either way, you'll walk away with profit-boosting insights and actionable strategies to grow your bottom line and grab more than your fair share. 💰💲💵💪🤑 Look in the comments for a link to RSVP. You'll be texted a reminder once the room opens up. #automotive #autodealers #automotivemarketing #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer #sharingiscaring

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Are you struggling with aged inventory? At VIN IQ, we specialize in moving your less desirable inventory, which helps dealers achieve faster turn times. Here's how we can help: ✨ Marketing Analytics - Vin level data on all campaigns ✨ Efficiency - Identify and adjust unnecessary spend ✨ Inventory Control - Don't let popular and pre-sold cars eat up your marketing budget Ready to take the next step? Let's connect and start a Free Market Analysis. Comment below or send me a direct message to learn more! #AutoDealers #DigitalMarketing #Transparency #VINIQ

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🔥🚙 🚀Used Car Managers, General Managers, Dealer Principals, and Automotive Professionals 🚗🔥🚀 The auto industry is changing fast…DON’T GET LEFT BEHIND! This Friday, July 19th starting at 9AM EST/ 6AM PST... John Ellis, Brian Kramer, Tommy Gibbs, David Long, Vasilios Lambos, Jasen Rice, Brian Miller, and more of automotive’s brightest minds share the latest industry trends, sales strategies, and insider tips to ensure your dealership thrives in a competitive market. David Long’s All Things Used Cars. Jump in the conversation or be a 🪰on the wall like me! Either way, you'll walk away with profit-boosting insights to grow your bottom line immediately. 💰💲💵💪🤑 Look in the comments for a link to RSVP. You'll be texted a reminder once the room opens up. #AutomotiveIndustry #cardealers #usedcarsales #newcarsales

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🚙Used Car Managers🔥 🔥General Managers🚗 🚘Dealer Principals🔥 🔥Automotive Professionals🚖 If you’re doing this during your appraisal process…. STOP!✋🛑🚦 Adam Arens explains why on David Long’s All Things Used Cars. Every Friday morning at 9AM EST/6AM PST… Jump into the conversation or be a 🪰 on the wall like me! Either way, you’ll walk away with amazing insights and actionable tips that you can implement at your dealership TODAY to make you and your bottom line better. 💰🤑💵💲 👀 in the comments for a link to the full episode replay of 2024 Appraisal Process. #automotive #autodealers #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer #sales #cardealership

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