Carolyn Vallejo

Crafted written content for this digital and physical magazine including musician profiles and features, album reviews, live concert reviews and concert photography with a voice geared toward technically-trained musicians.

As Content Manager and Freelance Writer for global venture capital firm B Capital Group, I collaborated with our Marketing and Communications team members to facilitate content development strategy and production. I wrote, edited and SEO-optimized content for B Capital's blog, firm leaders and portfolio company operators; produced scripts for video marketing material; supported B Capital's broader digital communications and website overhaul to expand reach, engagement and SEO performance; and… Show more

As Content Manager and Freelance Writer for global venture capital firm B Capital Group, I collaborated with our Marketing and Communications team members to facilitate content development strategy and production. I wrote, edited and SEO-optimized content for B Capital's blog, firm leaders and portfolio company operators; produced scripts for video marketing material; supported B Capital's broader digital communications and website overhaul to expand reach, engagement and SEO performance; and created material to highlight B Capital's latest investments, investment strategies and thought leadership to a broader audience of potential LPs, startup founders and other industry partners. Show less

Promoted after the success of CPI, developed the B2B Payments property from scratch, including a daily newsletter and digital publication. Spearhead our editorial direction by coordinating and conducting interviews with industry innovators resulting in more than 6,000 features written. Lead our SEO and digital-first multimedia strategy that includes articles, podcasts and video interviews to deliver expert insights into the B2B payments and commerce ecosystem to our global audience of 10,000+… Show more

Promoted after the success of CPI, developed the B2B Payments property from scratch, including a daily newsletter and digital publication. Spearhead our editorial direction by coordinating and conducting interviews with industry innovators resulting in more than 6,000 features written. Lead our SEO and digital-first multimedia strategy that includes articles, podcasts and video interviews to deliver expert insights into the B2B payments and commerce ecosystem to our global audience of 10,000+ unique daily visitors. Collaborate with our client team to monetize content, enrich our brand message, and promote growth. Work closely with our audio/visual team for cross-platform interviews and event planning. Show less

Album reviewing, profile writing, concert reviewing, concert photography; 18,000+ Twitter followers

Directed all content, distribution, promotion and social media for this antitrust news and feature publication that sits under the same roof as PYMNTS.com. Developed new columns, initiated an interview podcast series, led website and newsletter design overhauls, managed events featuring upper-level federal antitrust executives, and hired and trained new sales staff. Grew unique daily visitors by 15% and increased subscriber base by 10%.

Contributed artist interviews, op-eds and live concert reviews and photos that helped propel this Boston music blog into an award-winning platform for local and international acts. Allston Pudding won Best Music Blog by the Boston Phoenix in '11, and Best Music Blog from the Boston Music Awards in '11, '12 and '14.

Profile & feature writer, often working on the local cuisine beat, event photography; 60,000+ circulation

Served alongside department chair William McKeen and the rest of Boston University College of Communication's esteemed journalism faculty to coordinate events and offer both staff and student program support. Co-led a redesign and overhaul of our weekly newsletter for faculty, staff and students, and aided the development, launch and operation of the school's yearly The Power Of Narrative event.

Starting as an intern while studying abroad in London as part of BU's London Internship Program, quickly handed demanding written assignments and conducted in-person interviews for these music magazines with a circulation of 15,000. Developed long-form musician profiles; videography packages; and album, live concert, demo album, book and video reviews. Requested by Editor Eugene Butcher to continue contributions beyond the completion of my internship.

Profile & feature writing, photography, videography, audio slideshow creation, multimedia journalism

Contributing student writer as part of a partnership between Boston University and the Boston Globe (Boston University News Service), profile & feature writing, news writing, event photography

Content curation, restaurant reviewing, local music promotion, music reviewing