Caio Braga

Check out the 4 step exercise at the end of the article. Excellent advice.

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I’m going through an iterative design process with a XFN team right now. We know we’re solving the right problem because we get repeadted validation that the value prop aligns to user needs, but the experience doesn’t provide that outcome in an easy/intuitive way. So we iterate and iterate some more, each time finding ways to better achieve the outcomes we’re targeting. This process is messy. You learn that your initial assumption were off so you lean on failure to improve incrementally. It means as a designer you need to be vulnerable…that it’s not about you providing all “the answers” to your team in a beautifully packaged deck/speck. You need to show what’s “behind the curtain” and bring them along during your process. Show your thinking and learn to interpret feedback. Approach everything as a hypothesis, remain curious, explore and share.

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🤔 Is UX more than just a functional requirement? Read the full story on our Expert Talks series with Cristina Russo as she shares how UX becomes a game-changer, not just a checkbox! Full article below 👇 https://lnkd.in/des7tcTE #useberry #usertesting #prototypes #ux #uxdesign #uxtools #uxresearch #usabilitytesting #experttalks

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Great read about the current and future position of Product Design in tech. Could not agree more. "Design workflows at most tech companies follow an incredible number of structured tasks: for each project, designers must create user personas, user stories, journey maps, wireframes, user interviews, and much more. These concepts originated in the service design industry and initially helped facilitate a very human-focused design process – which, of course, is good. However, driven by a desire from businesses to turn design into a process-heavy, measurable function, we’re filling our time with checklists instead of focusing on the very thing that makes designers relevant: our ability to propose new points of view and delight users with meaningful experiences. These core competences that were inherited from graphic design have been replaced with a poor man’s version of an anthropology major where the act of design is mostly based on averaging user opinions." https://lnkd.in/dwJhER7e

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Research is a function of strategy.  "According to CB Insights, over 90% of all products fail, most commonly due to no market need." Leave yourself time to ask big questions about whether any actually needs your product or service before you decide to launch it. #UXstrategy #UXresearch #Marketresearch

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Just attended a UXR session where we discussed the state of UX Research. While it's been around for a few years, it's still in its infancy. Early adopters of the practice are already seeing a significant competitive advantage. In fact, in the next 10 years, it's likely that every company will have a UX Research team. Don't be left behind - invest in UX Research now to stay ahead of the game! #UXResearch #UserExperience #CompetitiveAdvantage

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Join Jared Spool for tomorrow’s Talk UX Strategy live discussion: Justifying UX Research: The Costs of Guessing Wrong Tuesday, May 28 at 2pm ET (18.00 GMT) How do you get executives to value UX research? That question is as old as the UX field itself. Your executives have seemingly infinite reasons why they don’t want UX research. They say it takes too long, or the results will come too late. They tell you it’s expensive or that talking to customers will cause political problems. Whatever their reason, it’s clear they don’t see the value that comes from UX research. Finding a rebuttal is hard. Many UX folks have tried presenting case studies, business magazine articles, or other organizations’ success stories — all without success. When they explain that understanding users is essential or that “we should be customer-centric,” their arguments are dismissed. However, one approach has a much higher success record: identifying and reporting the costs of not conducting research. When we don’t know what our users and customers need, we must guess what will make them happy. All too often, those guesses turn out to be costly mistakes. In this lively session, Jared Spool will explore several ways that UX leaders have successfully justified the value of UX research to overcome executive resistance. You’ll discover techniques that show how your organization is already spending too much and incurring delivery delays because of wrong guesses and how to show research as a beneficial alternative. Uncover how you’ll… 👉 Uncover long-term hidden costs when poor assumptions and guesses hurt sales or increase support, and nobody even realizes it. 👉 Boost the team’s confidence in what customers need, which will speed up design, development, and delivery and stop those never-ending debates. 👉 Perform your best work every day because you now have detailed information about who your users are and what they need. RSVP & Connection instructions: https://lnkd.in/eZTxb3B

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Whether you’re a UX designer or a leader with an innovation project on the horizon, utilizing prototypes will help get your innovation ideas through to users and stakeholders. In "A Field Guide To Great UX Prototyping", Akendi's own Jonathan Pusic, UX Architect, shares how he thinks about prototyping, the benefits of different types of prototyping, and how to apply them to your own projects! 🗝️ Here are some key takeaways: ✔ Prototypes are meant to make your concepts visible ✔ Prototypes don’t have to be sophisticated or fancy ✔ Pick the right prototype for the right purpose, at the right time “Don’t add flames and a spoiler when you’re still deciding what kind of car to build.” How can you make the most of prototyping? Leverage dedicated experts to guide you through the product ideation and prototyping journey. Find out how to utilize the right prototype at the right time be reading the full article: https://lnkd.in/eb62kDDH #research #ux #blog #prototyping #experts

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If you're hired as a company's very first #UX researcher, the first 30 days are a golden opportunity to start building stakeholder connections, identifying quick wins, and ultimately influencing decision making, says Julian Della Mattia: Check out our full conversation, which dives into building a UX team from the ground up, on Awkward Silences. Listen wherever you get your podcasts. #userresearch #podcast #teamofone

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Our Strategic Approaches to UX Research intensive is in two weeks! No more guessing. No more betting. Eliminate risk with the magic of Strategic UX Research. Read all about the intensive: https://cstu.io/c3b50c

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I have worked with Karyn in the past and have seen the impact she can make through her thoughtful facilitation. Are you interested in how you could leverage systems thinking to scale innovation in complex product development organizations? Worth the read!

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Over the last couple years, UXR and Research Ops have been going through some tough changes. Research teams are still striving to meet internal demand while figuring out the best way to structure ReOps or program management. If you're building Re Ops and navigating internal demand, check out our new guide by Isabel Goldin. It’s got a ton of detail, which is kind of our thing 🔎 https://lnkd.in/g6szRGws

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Design operations (aka DesignOps) is the engine that keeps the design process humming along so that designers can focus on what they do best (you know, designing). 👩‍💻 It ensures your team’s sanity, allowing them to focus on the work itself rather than reinventing the wheel or “how” to get the work done every time. This stuff is especially crucial as your design firepower grows—whether with new designers, devs, or product peeps. Wondering how to get started? Our blog post on Standardizing design through DesignOps has you covered: https://lnkd.in/gfwR2u-6 #DesignOps #UXdesign #designprocess

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Came across an amazing read on Airbnb's case study that delves into how prioritizing customer-centricity transformed Airbnb's abiltiy to pivot and evolve. Check it out! https://lnkd.in/dmJ8meiQ

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While easing the stress on our end users is important, we're also acutely aware of the need to support others in the content creation process. That’s why - by integrating 𝗙𝗶𝗴𝗺𝗮 - we’re evolving how our 𝗦𝗺𝗮𝗿𝘁 𝗚𝗿𝗮𝗽𝗵𝗶𝗰𝘀 tool operates, all in the name of alleviating the pressure on design teams. Find out more 👇

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Ressource Medium: "The Nuances of Enterprise UX Design An 11-part series exploring the various aspects and intricacies of UX design for enterprise software." #ux #uxdesign

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There are a lot of misconceptions about digital product design. They might seem innocent, but they can negatively impact the apps and websites designers (especially new ones) create. To set the record straight, we’re debunking the 9 most common UX design myths. #digitaldesign #uxdesign #uxuidesign

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