“Brittany King is an outstanding content marketer. I hired Brittany at Lorman Education to lead our content marketing program. She was responsible for ebooks, routine blog content, and overall assistance with website and email copywriting. The content that Brittany created helped to jump-start our demand generation activities, improve our website performance. Coming into an organization that had relied on list purchases, we aligned our content with our ideal customer profile to generate thousands of leads and grow our enterprise pipeline six-fold. What I appreciated most about Brittany is her tremendous initiative. With minimal guidance, she could take the lead on any content development project that came her way. She was friendly & outgoing and was a pleasure to work with. In short, Brittany is the consummate content professional, combining both strategy and execution that drives business success. ”
About
Activity
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Copyright your faults . Dan Carlin, a radio host in the US, was initially dissuaded by producers for using his own voice for intros. Sometimes he'd…
Copyright your faults . Dan Carlin, a radio host in the US, was initially dissuaded by producers for using his own voice for intros. Sometimes he'd…
Liked by Brittany King
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Trying to balance work and studies can get really stressful. But the quest to learn and grow surpasses the confusion and quandaries that sprout…
Trying to balance work and studies can get really stressful. But the quest to learn and grow surpasses the confusion and quandaries that sprout…
Liked by Brittany King
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You won’t believe where the first demand for flexible work came from. . . . Women’s rights movement. Some of you might have guessed it right…
You won’t believe where the first demand for flexible work came from. . . . Women’s rights movement. Some of you might have guessed it right…
Liked by Brittany King
Experience & Education
Licenses & Certifications
Publications
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Talent Acquisition Expert Advice [Interview]
Lorman Education Services
I had the pleasure of chatting with both Michael and Jed to get their thoughts on the current state of the recruiting industry. We discussed recruiting pains, data points, and their upcoming course.
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Women in the Workplace: Fighting Gender Bias and Closing the Pay Gap
Lorman Education Services
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[eBook] Why Company-Provided Training is Crucial for Employee Retention
Lorman Education Services
Projects
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Enterprise: Site Landing Page
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This page was created as part of an initiative to better reflect Lorman's training solutions to the enterprise. This page, along with one for individual learners, was specifically created to be placed in the main menu of the site for users to explore and plays a key role in our marketing efforts.
My role in this project:
1. I created the wireframe for this page and worked closely with developers during the design process.
2. I wrote the copy for every section of the page…This page was created as part of an initiative to better reflect Lorman's training solutions to the enterprise. This page, along with one for individual learners, was specifically created to be placed in the main menu of the site for users to explore and plays a key role in our marketing efforts.
My role in this project:
1. I created the wireframe for this page and worked closely with developers during the design process.
2. I wrote the copy for every section of the page, working in key SEO words and phrases.
3. I researched and selected most of the photos seen on the page.
4. I designed the Benefits of Company Training circle graphics in a separate design program . This design was then coded and implemented on the page by developers. -
Individual Learners: Site Landing Page
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This page was created as part of an initiative to better reflect Lorman's training solutions to individuals seeking professional development and training. This page, along with one for the enterprise, was specifically created to be placed in the main menu of the site for users to explore and plays a key role in our marketing efforts.
My role in this project:
1. I created the wireframe for this page and worked closely with developers during the design process.
2. I wrote the…This page was created as part of an initiative to better reflect Lorman's training solutions to individuals seeking professional development and training. This page, along with one for the enterprise, was specifically created to be placed in the main menu of the site for users to explore and plays a key role in our marketing efforts.
My role in this project:
1. I created the wireframe for this page and worked closely with developers during the design process.
2. I wrote the copy for every section of the page, working in key SEO words and phrases.
3. I researched and selected most of the photos seen on the page. -
Pet Insurance 101
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In the fall of 2019, I created a series of educational videos in tandem with a licensed insurance agent. The series, titled "Pet Insurance 101", was featured on the homepage of the company website, social media, in various email marketing efforts, and as sales enablement pieces.
I wrote the script, staged the set, filmed, and edited every video for the series. In the linked playlist, videos with a branded colored title card that say 'Pet Insurance 101' are part of this project.
Languages
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English
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Recommendations received
3 people have recommended Brittany
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