“During Boris's time as our content manager at Hubstaff, he effectively met every deadline with high-quality work. He's the most dependable teammate I've ever had, as well as the most efficient. He's a great writer, editor, strategist, and on and on and on. Content and SEO were by far our top-performing channels that brought in thousands of SaaS customers per year, attributing to millions in ARR added each year. Boris was a key driver and contributor here. When I left to build the marketing function for a new startup, I reached out to Boris to help me develop some content. Pretty soon, since he's a jack of all trades, he was running our ads and helping out with many other tasks outside of content. I don't need to proof his work, and I trust his decisions. In summary, I fully recommend Boris with no hesitation.”
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Stop creating cookie-cutter content. Here’s how to make your content stand out: 1️⃣ Cover a unique angle ↳ The web is full of copycat content which…
Stop creating cookie-cutter content. Here’s how to make your content stand out: 1️⃣ Cover a unique angle ↳ The web is full of copycat content which…
Posted by Boris Mustapic
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Homepages are like marketers — everyone somehow expects them to do everything: - Cram in ALL the product features and benefits - Write copy that…
Homepages are like marketers — everyone somehow expects them to do everything: - Cram in ALL the product features and benefits - Write copy that…
Liked by Boris Mustapic
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SEO Can Be Surgical...SEO Impact Can Be Near Instant. The game of SEO is changing. I'd go as far as to say we are entering an 80/20 era, in which…
SEO Can Be Surgical...SEO Impact Can Be Near Instant. The game of SEO is changing. I'd go as far as to say we are entering an 80/20 era, in which…
Liked by Boris Mustapic
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SEO is Not Dead in 2024 ☠ A blog post published in April already has $4,712 traffic value and is generating MQLs for our business! For SaaS…
SEO is Not Dead in 2024 ☠ A blog post published in April already has $4,712 traffic value and is generating MQLs for our business! For SaaS…
Liked by Boris Mustapic
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Of all the untruths about B2B SaaS marketing, perhaps the worst is the one the entire industry has convinced itself of for years. That classical…
Of all the untruths about B2B SaaS marketing, perhaps the worst is the one the entire industry has convinced itself of for years. That classical…
Liked by Boris Mustapic
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Marketers use AI a lot, but not for the reasons you might think. AI writing and image generation are only in 3rd and 4th place when it comes to AI…
Marketers use AI a lot, but not for the reasons you might think. AI writing and image generation are only in 3rd and 4th place when it comes to AI…
Liked by Boris Mustapic
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"Whoever creates the category gets two-thirds of the economics." This narrative has mesmerized countless founders... The only problem is that more…
"Whoever creates the category gets two-thirds of the economics." This narrative has mesmerized countless founders... The only problem is that more…
Liked by Boris Mustapic
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Buffer is hiring! ⚡️ We're still on the hunt for 3 new Bufferoos, on both the marketing team and the engineering team: → Senior Email Marketing…
Buffer is hiring! ⚡️ We're still on the hunt for 3 new Bufferoos, on both the marketing team and the engineering team: → Senior Email Marketing…
Liked by Boris Mustapic
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Announcement time! Me being Swiss, I never have enough time but I love to be on it! And one company is really good at tracking it and the decisions…
Announcement time! Me being Swiss, I never have enough time but I love to be on it! And one company is really good at tracking it and the decisions…
Liked by Boris Mustapic
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If you manage writers or editors, this is important to remember: No one is too good to make a mistake. And no one is too bad to make a good point.…
If you manage writers or editors, this is important to remember: No one is too good to make a mistake. And no one is too bad to make a good point.…
Liked by Boris Mustapic
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A job isn't specifically requiring you to send a cover letter. So should you? PROS • Softens blow for hopelessness of accompanying resume. • Can be…
A job isn't specifically requiring you to send a cover letter. So should you? PROS • Softens blow for hopelessness of accompanying resume. • Can be…
Liked by Boris Mustapic
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I'm ~2 months into using ClickUp and I love it. I love having projects, tasks and notes all in one place. I've used the transition as a chance to…
I'm ~2 months into using ClickUp and I love it. I love having projects, tasks and notes all in one place. I've used the transition as a chance to…
Liked by Boris Mustapic
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Sometimes... you really can just build a better mouse trap. There's a popular ethos around "creating a category" that has captured the minds of…
Sometimes... you really can just build a better mouse trap. There's a popular ethos around "creating a category" that has captured the minds of…
Liked by Boris Mustapic
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Freelance opportunity: (Senior) SEO Manager - 4 days per week As we continue to grow Photoroom, I'm looking to hire someone to continue working on…
Freelance opportunity: (Senior) SEO Manager - 4 days per week As we continue to grow Photoroom, I'm looking to hire someone to continue working on…
Liked by Boris Mustapic
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Quick Tip: Google Search Console is awesome for finding new content ideas Here's my process: 🔍 Look for queries with high impressions but low…
Quick Tip: Google Search Console is awesome for finding new content ideas Here's my process: 🔍 Look for queries with high impressions but low…
Liked by Boris Mustapic
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Content teams look at what kind of content category leaders are putting out and assume that's what made them the leaders in the first place. Then…
Content teams look at what kind of content category leaders are putting out and assume that's what made them the leaders in the first place. Then…
Liked by Boris Mustapic
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Eight pillars of Full-Funnel B2B marketing: 1. GTM STRATEGY - Goals - Focus market segments & clusters - ICP & qualification - Customer research…
Eight pillars of Full-Funnel B2B marketing: 1. GTM STRATEGY - Goals - Focus market segments & clusters - ICP & qualification - Customer research…
Liked by Boris Mustapic
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