Diana Barnes "DB”

Diana Barnes "DB”

Pasadena, California, United States
2K followers 500+ connections

About

Chief Story Teller and Brand Architect for WHY Brands which houses the world’s most loved…

Articles by Diana

Activity

Join now to see all activity

Experience & Education

  • WHY Brands, Inc.

View Diana’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Courses

  • Executive Communication

    http://margaretkeys.com

  • The CPG Forum. Future Leaders Programme: "BUILDING LEADERS FOR COMPANIES WITH PURPOSE" 26th-28th October 2017 - Stockholm, Sweden

    -

Honors & Awards

  • 2024 Digiday Content Marketing Award, "Best Branded Podcast"

    Digiday

    StrollerCoaster: A Parenting Podcast" Munchkin Inc.
    Creator and Co-producer.

  • 2024 Webby Award Honoree, Best Branded Podcast.

    Webby

    Best Branded Podcast, "StrollerCoaster: A Parenting Podcast," Munchkin Inc.
    Creator, Co-Producer.

  • 2023 FAST COMPANY BRANDS THAT MATTER, TOP HONOREE

    Fast Company Magazine

    Chosen for top honor in "Brands That Matter" in the "Making An Impact" category for CSR efforts.

  • 2023 MUSE Creative Award, Silver Metal, for "StrollerCoaster: A Parenting Podcast"

    MUSE

    Audio/Podcast Award for Munchkin's "StrollerCoaster: A Parenting Podcast"
    Creator, Co-Producer

  • FORTUNE MAGAZINE #8 MOST INNOVATIVE COMPANY IN AMERICA

    Fortune Inc.

    Munchkin Inc. is the only private company in the top 10 of 300 most innovative companies in America.

  • 2023 American Graphic Design Award, GDUSA

    GDUSA

    HYPO3 Packaging
    Art/Creative Director

  • 2023 American Graphic Design Award, GDUSA

    GDUSA

    Bambou Packaging
    Art/Creative Director

  • HSBC Sustainable Company of the Year.

    Los Angeles Business Journal

    Munchkin Inc. International Business 2022 Awards.

  • 2022 ANIMAL CHAMPION AWARD

    Stray Cat Alliance

    We are incredibly honored by this recognition for completing a one-year journey of redesigning over 500 Munchkin cup SKUs to be animal-safe. The impetus for this change came from a very unlikely source—an orange tabby kitten. See the whole story here: https://lnkd.in/gCGkmNHR

  • 2022 The Red Dot Award: Brands & Communication Design

    Red Dot

    WildLove Sea Squirt Packaging / Sustainability Packaging
    Art/Creative Director

  • 2022 Communicator Award, Award of Excellence, "StrollerCoaster: A Parenting Podcast", Category: Branded Series

    Academy of Interactive & Visual Arts

    2022 Communicator Award, Award of Excellence, "StrollerCoaster: A Parenting Podcast", Category: Branded Series

  • 2022 Communicator Award, Award of Excellence, "StrollerCoaster: A Parenting Podcast", Category: Sound Design

    Academy of Interactive & Visual Arts

    2022 Communicator Award, Award of Excellence, "StrollerCoaster: A Parenting Podcast", Category: Sound Design

  • 2022 Communicator Award, Award of Excellence, "StrollerCoaster: A Parenting Podcast", Category: Storytelling

    Academy of Interactive & Visual Arts

    2022 Communicator Award, Award of Excellence, "StrollerCoaster: A Parenting Podcast", Category: Storytelling

  • 2022 Communicator Award, Award of Excellence, "StrollerCoaster: A Parenting Podcast", Category: Writing

    AIVA

    2022 Communicator Award, Award of Excellence, "StrollerCoaster: A Parenting Podcast", Category: Branded Series

  • 2022 Communicator Award, Award of Excellence, "StrollerCoaster: Storytime" Podcast, Category: Branded Series

    AIVA

    2022 Communicator Award, Award of Excellence, "StrollerCoaster: Storytime" Podcast, Category: Branded Series

  • 2022 Communicator Award, Award of Excellence, "StrollerCoaster: Storytime" Podcast, Category: Storytelling

    AIVA

    2022 Communicator Award, Award of Excellence, "StrollerCoaster: Storytime" Podcast, Category: Storytelling

  • 2022 Communicator Award, Award of Excellence, "StrollerCoaster: Storytime" Podcast, Sound Design

    AIVA

    2022 Communicator Award, Award of Excellence, "StrollerCoaster: Storytime" Podcast, Category: Sound Design

  • 2022 Communicator Award, Award of Excellence, "StrollerCoaster: Storytime" Podcast, Writing

    AIVA

    2022 Communicator Award, Award of Excellence, "StrollerCoaster: Storytime" Podcast, Category: Writing

  • 2022 iF Design Award, Munchkin 2021 Sustainability Report, CATEGORY, Communication: Printed Publications

    iF International Forum Design

    Munchkin 2021 Sustainability Report
    Category Communication: Printed Publications
    Creative Director

  • 2022 iF Design Award, WildLove Bath Squirts CATEGORY: Consumer Products Packaging

    iF International Forum Design

    WildLove Bath Squirts
    Category Consumer Products Packaging
    Creative/Art Director

  • 2022 iF Design Award, WildLove Cups CATEGORY, Consumer Products Packaging

    iF International Forum Design

    2022 iF Design Award, WildLove Cups CATEGORY, Consumer Products Packaging
    Creative/Art Director

  • 2022 iF Design Award: CATEGORY, Interior Architecture: Office/Workplace

    iF International Forum Design

    Munchkin Office Redesign (Lobby, Conference Rooms)
    Category Interior Architecture: Office/Workplace

  • 2021 American Graphic Design Award, GDUSA

    GDUSA

    2021 Packaging Design Award, 360 Cloud High Chair
    Art/Creative Director

  • 2021 American Graphic Design Award, GDUSA

    GDUSA

    2021 Packaging Design Award, Milkmakers Bath Tea + Foot Soak
    Art/Creative Director

  • 2021 American Graphic Design Award, GDUSA

    Graphic Design USA

    "Change Cannot Wait" Sustainability Report 2021
    Art/Creative Director

  • 2021 Packaging Design Award

    GDUSA

    WildLove Bath Squirts
    Creative Director

  • 2021 Red Dot Award in Brand and Communications Design

    Red Dot

    WILDLOVE packaging, Art Director.

  • 2021 Communicator Award, Award of Distinction

    The Academy of Interactive & Visual Arts

    Campaign Social Responsibility for Integrated Campaign, Radiant Colors
    Creator, Creative/Art Director

  • 2021 Communicator Awards, Award of Distinction

    The Academy of Interactive & Visual Arts

    Campaign Cause Marketing for Integrated Campaign, Radiant Colors
    Creator, Creative/Art Director

  • 2021 Communicator Awards, Award of Excellence

    Academy of Interactive & Visual Arts

    Campaign Non-Profit for Integrated Campaign, Radiant Colors
    Creator, Creative/Art Director

  • 2020 American Graphic Design Award, GDUSA

    American Graphic Design Awards by Graphic Design USA (GDUSA)

    BEST PACKAGING: WildLove Cups (2nd Edition)
    Art / Creative Director

  • 2020 American Graphic Design Award, GDUSA

    American Graphic Design Awards by Graphic Design USA (GDUSA)

    BEST PACKAGING: TheraBurpee Colic & Fever Rescue Kit Plus (essential oils)
    Art/Creative Director

  • 2020 American Graphic Design Awards (GDUSA)

    American Graphic Design Awards by Graphic Design USA (GDUSA)

    Best Packaging, 59S Mini Sterlizer Plus
    Art/Creative Director

  • 2020 The Red Dot Award, Brand and Communication Design

    Red Dot

    The distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design.

    This was awarded to us for The Munchkin Rebrand.

  • Core77 Design Awards 2020, Best Packaging Design

    Core 77

    WildLove Cups Packaging. Creative/Art Director.

  • 2020 Communicator Awards, Award of Distinction

    The Academy of Interactive and Visual Arts.

    Munchkin Inc. Rebrand
    Category: Campaign Branding
    Award: Award of Distinction
    Creative/Art Director

  • 2020 Communicator Awards, Award of Excellence

    The Academy of Interactive and Visual Arts

    Munchkin Inc Rebrand
    Category: Corporate Identity Campaign, Program Campaign
    Award: Award of Excellence
    Creative/Art Director

  • 2020 Applied Arts Photography & Illustration

    Applied Arts Media

    Munchkin Brand Universe [IL/11 Corporate Illustration – Series]
    Chairman Ting illustrations, Kind and Jugend, Cologne, Germany 2019. Creative/Art Director.

  • 2020 AMERICAN GRAPHIC DESIGN AWARD, Best Motion (TV, Film, Video)

    GD USA

    Best Motion (TV, Film, Video): Munchkin 30th Anniversary Video Series
    In house
    Art/Creative Director

  • 2020 AMERICAN GRAPHIC DESIGN AWARD, Packaging

    GD USA

    Best Packaging: Milkmakers Nausea Relief Drops
    In house
    Art/Creative Director

  • 2020 AMERICAN GRAPHIC DESIGN AWARD, Packaging

    GD USA

    Best Packaging: 59S Nursery & Toy Sterilizer
    In house
    Art/Creative Director

  • 2020 American Graphic Design Award, Branding

    GD USA

    Best Logo: Munchkin Logo (rebrand)
    In house Design Team
    Art/Creative Director

  • 2019 Experience Design & Technology Awards, Silver

    Event Marketer

    Best Trade Show Exhibit, 50 x 50 and up. Munchkin Trade Show, Cologne, Germany, 2019.
    Note: Gold went to GOOGLE.
    Art/Creative Director

  • 2019 Communicator Award, Award of Distinction

    Academy of Interactive & Visual Arts (AIVA)

    Miracles Video, Craft Category, Use of Music (Coldplay, Life in Technicolor)
    Art / Creative Director

  • 2019 Communicator Award, Award of Distinction

    Academy of Interactive & Visual Arts (AIVA)

    "Miracles" Video, Individual Animation

  • 2019 Communicator Award, Award of Distinction

    Academy of Interactive & Visual Arts (AIVA)

    "Miracles" Video, Craft Category, Use of Animation

  • 2019 American Graphic Design Award

    2019 Graphic Design USA

    2019 Graphic Design USA, American Graphic Design Award,
    WildLove Cups Packaging
    Art/Creative Director

  • 2019 American Graphic Design Award

    2019 Graphic Design USA

    2019 Graphic Design USA, American Graphic Design Award,
    WildLove Brand Videos

  • 2019 Communicator Award, Award of Distinction

    Academy of Interactive & Visual Arts (AIVA)

    Squirts (Social Media), Individual Animation

  • 2019 EDGE Award (for Exhibit Design Excellence) International Exhibit category

    EXHIBITOR Magazine’s 31st Annual Exhibit Design Awards, International Exhibit category

    Kind and Jugend Trade Show, Cologne, Germany. Creative Director.
    EDGE is TOP Honor.

  • 2019 MUSE Design Award. WILDLOVE Packaging

    IAA

    WildLove Packaging

  • The 2018 Communicator Awards, Award of Excellence

    Academy of Interactive and Visual Arts (AIVA)

    "ALL YOU NEED IS…"
    Art Direction, TV Commercial

  • The 2018 Communicator Awards, Award of Distinction

    Academy of Interactive and Visual Arts (AIVA)/ The 2018 Communicator Awards

    GRASSFED “JOURNEY”
    Videography/Cinematography, TV Commercial

  • The 2018 Communicator Awards, Award of Distinction

    Academy of Interactive and Visual Arts (AIVA)

    "ALL YOU NEEED IS"
    Branding

  • The 2018 Communicator Awards, Award of Distinction

    Academy of Interactive and Visual Arts (AIVA)

    GRASSFED “JOURNEY”
    Art Direction, TV Commercial

  • The 2018 Communicator Awards, Award of Distinction

    Academy of Interactive and Visual Arts (AIVA)

    GRASSFED “JOURNEY”
    Editing, TV Commercial

  • The 2018 Communicator Awards, Award of Distinction

    Academy of Interactive and Visual Arts (AIVA)

    "ALL YOU NEED IS..."
    Branded Content, Business to Consumer, Campaign

  • The 2018 Communicator Awards, Award of Distinction

    Academy of Interactive and Visual Arts (AIVA)

    GRASSFED “PATCH”
    Art Direction, TV Commercial

  • The 2018 Communicator Awards, Award of Distinction

    Academy of Interactive and Visual Arts (AIVA)/ The 2018 Communicator Awards

    "ALL YOU NEED IS..."
    Branded Content, Editing

  • The 2018 Communicator Awards, Award of Distinction

    Academy of Interactive and Visual Arts (AIVA)

    "ALL YOU NEED IS..."
    Social Video (Digital)

  • The 2018 Communicator Awards, Award of Distinction

    Academy of Interactive and Visual Arts (AIVA)

    ALL YOU NEED IS...
    Social Video (Digital)

  • The 2018 Communicator Awards, Award of Distinction

    Academy of Interactive and Visual Arts (AIVA)

    GRASSFED “PATCH”
    Editing, TV Commercial

  • The 2018 Communicator Awards, Award of Excellence

    Academy of Interactive and Visual Arts (AIVA)

    GRASSFED “JOURNEY”
    Branded Content, TV Commercial

  • The 2018 Communicator Awards, Award of Excellence

    Academy of Interactive and Visual Arts (AIVA)

    "ALL YOU NEED IS"
    Videography/Cinematography, TV Commercial

  • The 2018 Communicator Awards, Award of Excellence

    Academy of Interactive and Visual Arts (AIVA)

    GRASSFED “PATCH”
    Videography/Cinematography, TV Commercial

  • The 2018 Communicator Awards, Award of Excellence

    Academy of Interactive and Visual Arts (AIVA)/

    GRASSFED “PATCH”
    Branded Content, TV Commercial

  • The 2018 Communicator Awards, Award of Excellence

    Academy of Interactive and Visual Arts (AIVA)

    "ALL YOU NEED IS…"
    Business to Consumer, Campaign

  • Guest Speaker/Presenter, LA Pop Talks, Distinguished Speaker Series

    Art Center College of Design

    Chosen to present on my career in branding/packaging.

  • 2017 EDGE Award (for Exhibit Design and Graphics Excellence)

    EXHIBITOR Magazine’s 32nd Annual Exhibit Design Awards, International Exhibit category

    Munchkin. Kind and Jugend Trade Show, Cologne, Germany. Creative Director.
    (Third year in a row winning this award!)

  • 2018 AMERICAN PACKAGE DESIGN AWARD

    -

    Munchkin Safety Gates Rebrand. Art Director.

  • 2018 AMERICAN PACKAGE DESIGN AWARD

    -

    Munchkin Milkmakers Bar Packaging. Art Director/ Designer

  • 2018 EXHIBITOR Magazine, 33rd Annual Exhibit Design Awards. GOLD.

    EXHIBITOR Magazine

    GOLD AWARD, International Exhibit of the Year. Kind and Jugend, Trade Show, Cologne, Germany. Art/Creative Director.

  • 2018 Experience Design & Technology Awards

    Event Marketer

    Silver Award. BEST TRADE SHOW EXHIBIT (50′ X 50′ AND UP). Kind and Jugend, Cologne, Germany 2018.

  • 2018 MOTION GRAPHICS:

    GRAPHIC DESIGN USA

    2018 MOTION GRAPHICS: Clean Squeeze Squirts Social Post

  • 2018 PACKAGING

    2018 GRAPHIC DESIGN USA

    2018 PACKAGING: Grown Ups Table Dining Gift Set Pack

  • 2018 PACKAGING

    GRAPHIC DESIGN USA

    2018 PACKAGING: Color Me Hungry Dining Gift Set Pack

  • 2018 RETAIL / POP / DISPLAYS

    GRAPHIC DESIGN USA

    2018 RETAIL / POP / DISPLAYS: Miracle Cup Retail Display for Carrefour, France.

  • 2018 RETAIL / POP / DISPLAYS

    GRAPHIC DESIGN USA

    2018 RETAIL / POP / DISPLAYS: Brica Owl Retail Display

  • 2017 Bronze Award, Best Trade Show Exhibit 50' x 50' and Up, Experience Design & Technology Awards

    Event Marketer Magazine

    Munchkin, Kind and Jugend Trade Show, Cologne Germany 2017, Art/Creative Director

  • 2017 Communicator Award, The Award of Excellence for Branded Content / Branding.

    The Academy of Interactive and Visual Arts (AIVA)

    2016 DNA Video for Munchkin. Creative/ Art Director.

  • 2017 Best Consumer Goods Online Video

    2017 Internet Advertising Competition (IAC) Award

    http://www.munchkin.com/who

    Munchkin 2016 DNA video. Art Director.

  • 2017 Silver Award, Healthcare Category. Permanent Floor Display

    2017 Shop! OMA

    Munchkin Grass Fed Cow Display, Permanent Floor Display. Creative/Art Director.

  • 2016 West Coast POP SILVER Award

    2016 West Coast POP SILVER award

    Munchkin Grass Fed Floor Cow Display. Creative/Art Director.

  • 2017 AMERICAN PACKAGING AWARD

    Graphic Design USA

    Munchkin Gate Rebrand Packaging

  • 2017 AMERICAN PACKAGING AWARD, PACKAGING-DIRECT MAIL

    Graphic Design USA

    Grassfed Subscription Box
    www.grassfed.com

  • 2017 AMERICAN PACKAGING DESIGN

    Graphic Design USA

    Milkmakers Bar Design

  • 2017 American Packaging Design Award

    2017 GRAPHIC DESIGN USA

    Grass Fed Infant and Toddler Formula, Creative/Art Director

  • 2017 E LETTER DESIGN

    Graphic Design USA

    Munchkin Newsletter, THE WORD, Issue #9

  • 2017 INTERNET DESIGN (SOCIAL MEDIA, Video)

    Graphic Design USA

    Munchkin 2016 Holiday (Xmas) Social Post (Video)

  • 2017 INTERNET DESIGN (SOCIAL MEDIA, Video)

    Graphic Design USA

    Munchkin BRICA Video (Comfort Canopy)

  • 2017 INTERNET DESIGN-SOCIAL MEDIA

    Graphic Design USA

    Munchkin 2017 Valentines’ Day Social Post

  • 2017/2018 ADVERTISING AWARD (entire campaign-video, digital, TV, print, etc)

    Graphic Design USA

    2017 / 2018 Masterbrand Campaign, All You Need is Love (Munchkin)

  • 2016 EDGE Award (for Exhibit Design and Graphics Excellence)

    EXHIBITOR Magazine’s 31st Annual Exhibit Design Awards, International Exhibit category

    Munchkin. Kind and Jugend Trade Show, Cologne, Germany. Creative Director.

  • 2015 GOLD Award for Exhibit Design and Graphics Excellence

    EXHIBITOR Magazine’s 30th Annual Exhibit Design Awards, International Exhibit category

    Munchkin. Kind and Jugend Trade Show. Cologne, Germany. Creative Director.

  • 2017 Shop! OMA Winner, Creative Award

    2017 Shop! OMA

    PERMANENT, Munchkin Grassfed Cow Display. Creative/Art Director.

  • 2022 American Graphic Design Award, Design for Good Category

    GDUSA

    Art Director, 2022 Sustainability Report, “Big Blue Marble.”

Recommendations received

12 people have recommended Diana

Join now to view

More activity by Diana

View Diana’s full profile

  • See who you know in common
  • Get introduced
  • Contact Diana directly
Join to view full profile

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More