Austin Null

Here is a thought exercise: What if Warner is right about the NBA? Warner is getting dragged through the mud right now for letting NBA rights slip out of their fingertips. But what if they’re right? What if it’s not worth the $2.5B that NBC is forking over? If you think about it, the bear case becomes clearer. For starters, the NBA has a long season, and more and more of their young fans are watching highlights on YouTube and TikTok over regular season games. That makes monetizing those games on TV harder as fans can just keep up with the games elsewhere. Further, there is more allegiance to players over teams at this point. So it’s not like all 30 teams are must watch TV - instead, it’s more like 10-15 players. Plus, the NBAs stars are aging up and out in the next few years - LeBron, KD, Curry, etc. The new crop is strong, but not to the levels of these players. Just look at NBA playoff ratings - without these players in the mix, playoff ratings are down 11% YoY through the 2nd round. A year ago, LeBron, KD and Curry were all in the mix in the 2nd round, and LeBron made it to the conference finals. Finally, look at the NBA ownership trends. Mark Cuban just sold his stake in the Mavs, along with MJ. When smart people and owners start signaling they think the valuations have peaked, pay attention. I’m not saying Warner is making the right move to not retain the rights - but it’s possible they are right that the NBA rights are being overvalued. Time will tell who is right. (Post inspired by Joe Pompliano great podcast this weekend with Alex Sherman. Check it out!)

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https://lnkd.in/eg_xSxN7 Easy answer to this one... buy ads on Peacock's Olympic stream. NBCU's taken things to the next level with a whole suite of innovative ad experiences too, several of which we're honored to have partnered on like Engagement Ads to drive interaction, and Frame ads to capture attention in-show. #ctv #ctvadvertising

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Everyone is talking about Meta, Google and TikTok for the future of ads, but there’s other players you should be looking at… A few weeks ago Chase announced they are launching an ad platform leveraging the vast amount of first party data they have on tens of millions of American consumers. You sell dog supplements? Chase knows exactly which customers have pets and are spending big money on their pets health, so you can target them with an ad. Best of all you only pay per purchase on their ad platform. As the social media juggernauts continue losing access to data, you’re going to see more ad dollars shift to the companies like Chase, Amazon and WalMart who have a treasure trove of 1st party spending data. What do you think?

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As VP of Brand Partnerships in the creator and gaming space, this caught my eye: a new Amplify article featuring MrBeast and YouTube creator Samir Chaudry 👉 https://lnkd.in/gkZMzcgw   Here's the key takeaway: forget traditional advertising.  Consumers crave authenticity, and creators hold the power.   For brands, maybe it's high time to ditch generic sponsorships. Focus on building partnerships, not ads. Partner with creators to reach engaged communities and leverage their storytelling magic.   For creators, advertising partnerships open new revenue streams and give you creative control. Choose brands that value your vision and build long-term relationships with your audience.   Clearly, this isn't a trend. It's a fundamental shift.    Brands need creators, and creators are the future of advertising.   What are your thoughts?   #CreatorEconomy #BrandMarketing #BrandPartnerships #CommunityBuilding #ContentCreation #Advertising

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Great insights from Jack Murphy on Waystar's S-1 filing! As the IPO market heats up with Waystar following #Rurik, #Reddit, and #AsteraLabs, it's essential for comms teams to understand the strategic elements in these filings. Check out how Waystar uses various levers like customer testimonials, AI integration, and its diverse client base to help build investor confidence. A must-read for anyone navigating the path to public markets. If you have an IPO on the horizon, check out our IPO Playbook: https://lnkd.in/gc-VvN5h ....or get in touch with the Brands2Life team. #IPO #CommsStrategy #Waystar #AI #CustomerSuccess #InvestorRelations

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2020 Today: #BlackLivesMatter The ad industry will jump on every single trend, except ones that are significant. The industry will jump on Tik Tok challenges, elections, and anything else that doesn’t require introspection. But it’s not just the ad industry, #BrandsToo.

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Love to see my SCREENSHOT Media article featuring a chat with content creator and actor Alyssa McKay on growing her brand via Snapchat (as the US TikTok ban looms 😨) getting featured in this week's Inside the Creator Economy by Jim Louderback! 🎉 With Jim's newsletter reaching 28K+ subscribers, it's great to see him nodding along to our take! 🤔 Alyssa shared insightful strategies on how best content creators can adapt to the potential TikTok ban and the shifting social media landscape. Check out the full article below ✨ #CreatorEconomy #Snapchat #TikTokBan

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Masterclass with Razorfish at POSSIBLE. Do you know the difference between influencer vs content creators? If not, you could be missing the mark when it comes to authentically connecting with your customers!

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I have a lot of hot takes on this 🔥 According to a new report (link in comments) from Sprout Social, Inc., Gen Z doesn't care if the influencers they follow are authentic. They care more about the influencer's follower count, posting frequency, and entertainment value. 🔥 MY HOT TAKES 🔥 🔥 Influencers ARE NOT Personal Brands UNLESS they are being authentic. (That's the "personal" part). Otherwise, they are just TV characters you tune into. 🔥 The influencer model is the TV model. Entertain. Attract viewership. Monetize with commercials. But nobody is buying that person's $500 course or $3,000 service. That's where Personal Branding comes in. (peeps the Alex Hormozi video in the comments that talks about exactly this). 🔥 GenZ is young and likes shiny, fun things. Like the report said, older generations look for authenticity. As we get older we look past the makeup and jokes for more genuine, authentic connection. But I want to hear from you. What do you think about this? Do you care if the people you follow are being authentic? When would you still follow someone even if you knew they weren't being authentic? ___ #authenticity #influencer #socialmedia #Genz

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Do you get much chance to be creative in your role? If you’re looking for inspo, check out my colleague Alex Warren’s latest #b2bcreativity column for PRmoment. If you’re a marketer in #b2btech and would like to speak to Alex, drop him a message direct or ask me for an intro 🤝 Alex has a few specialist subjects, having also written a couple of books on #ai and its role in communications. Super boffin! 🧠 What’s your specialist subject? #brainiac #prpro #comms https://lnkd.in/easg4wSR

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Tubi is quickly climbing the ranks of streaming platforms. It had more average viewers during the month of May (one million) than Disney+, Peacock, Max or Paramount+. A couple reasons why that could be: 1.) It's free. 2.) It has a large library of shows to pull from. 3.) It's free. Surprisingly enough, the median age of Tubi's audience is 39, so this isn't an instance where there are just a lot of older shows being watched by an older demo. Will Tubi continue to trend upward? Maybe. I think it will continue to be one of the top FAST (free, ad-supported streaming TV) options out there (however, it won't best Youtube). #Tubi #StreamingSuccess #TraditionalTV #FreeStreaming #BingeWatching #TVTrends

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Navigating the Challenges: Can the Lakers' Bench Step Up in the Playoffs? As the NBA playoffs unfold, one critical storyline is the Los Angeles Lakers struggle with bench production. Despite boasting superstar talents like LeBron James and Anthony Davis, the Lakers' bench has been notably lacklustre, contributing just 17 points over two games against the Denver Nuggets. This issue isn’t just a minor setback; it's a glaring gap that could derail the Lakers' championship aspirations. In my latest piece, I delve into the reasons behind the bench's struggles and explore strategic adjustments that Coach Darvin Ham could consider to enhance the team's depth and performance. How can the Lakers optimize their bench rotation to turn the series around? What are the potential impacts of these adjustments on their playoff journey? Join the discussion and share your thoughts on what changes you think could make a difference! 🔗 Read the full analysis here: https://lnkd.in/dA6uCBqE #NBAPlayoffs #LosAngelesLakers #SportsManagement #Basketball #Leadership #TeamDynamics #LakersBench #ProfessionalSports

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Kudos to our own Greg Mize and Franco García for concepting and spearheading this promo and Insung Kim and Daniel Easley for the knockout creative. Outside of the facts that I am an indie rock fan, a vinyl aficionado, and have been known to frequent record stores (shout outs to Criminal Records, Wuxtry Records-Athens, SCHOOLKIDS RECORDS, and my childhood haunt RTO in Dunedin, Florida) here's why I love this promo: - It doesn't work without collaboration and partnership with our All-Star pitcher Spencer Strider. He is committed to the idea, and as the linear notes below describe, is passionate about local independent music and the Atlanta music scene. As team marketers, we strive to connect our players, with their permission, more deeply with our fans. Spencer is sharing his love of music and it is resonating. - This is both a gate giveaway AND an experience. On top of the vinyl giveaway, these bands will play a free post game show in our plaza and Spencer will host their performance. While the vinyl giveaway requires a ticket to receive it, the concert is not ticketed and open to the public. It's entirely possible we draw two different audiences for the same promo night. - From its launch a few hours ago, I am already seeing this promo take our brand into interesting places. We've heard from other artists, music venues, independent record stores, and creative types who have been struck by this promo. I'm excited to see what unexpected collaborations and opportunities will emerge from this. - There's been a lot of complexity to get this done. I applaud Greg for persevering. It's easy NOT to do something, especially when there's no need to do it. We could've rolled out a safe promo and conducted business as usual. But here we live by the creative mantra of "Wouldn't it be cool if?!?!?" rather than, "My only concern is..." We are better for it. So I am excited to get this program launched and see where it goes. Come check it out August 7th!

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CTV Weekly Insights: sports viewership and advertising are continuing their metamorphosis. Amazon and YouTube are bidding on National Basketball Association (NBA) streaming rights, moving more games away from linear TV. If linear TV rights are expected to be more than $1.2billion per year, what is the value of having multiple broadcasts to multiple audiences across multiple devices for the same game? #CTV #livesports (#DonteDiVincenzo) https://lnkd.in/eG8mJ--5

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