Anna Farrey

Apparel on demand. Realistic opportunity or a pipe dream? This recent BOF op-ed piece really got me thinking. “Imagine beautiful clothing, transparently and accountably manufactured at scale, only after the customer purchase, and delivered in a couple of days.” The idea is to “eliminate inventory and all of its waste by making everything on-demand at scale." Sounds like a dream!  But is it realistic? 🤔 “Inventory is at the core of fashion industry waste,” and it’s true. With 80-150 billion garments produced each year, there is no clear answer to exactly how much clothing is manufactured globally, what is being sold and worn daily, and how much takes up space in a warehouse as inventory and, worst case, as dead stock. So, removing inventory would be a start. But zero inventory? First, you need to start with your materials. There is a reason why all fabrics come with an MOQ. Making materials takes time. While, in theory, a small quantity of fabric can be produced within a couple of days, in reality, it can take up to 60 days to manufacture, dye and finish the fabric. (You don’t want it shrinking in the wash, do you? ) You would ultimately need to have some ready-made materials in “correct” colours and quality on hand to help speed up your process. This = inventory. Then, you need to consider the nuts and bolts of the equation: the correct thread quality, trims, care, and content labels in the correct colours and sizes. Again, this counts as inventory. What about fit? As a customer, unless you know the brand and your size ( even with the most consistent brands), there is still the chance for a return. That returned garment = inventory. Lastly, you need to consider customer waiting time. In today’s market, people don’t like to wait for stuff to be made. We’ve all become impatient, accustomed to instant gratification. While you can theoretically get something simple made and shipped within a day, creating one-off pieces doesn’t speak to efficiency "at scale". Most factories for a bulk order require at least 60 days to manufacture for one style. SHEIN, for example, has an ultra-fast lead time of 25 days and air freight directly to their customers, cutting down the total time of inception to customers’ hands. Depending on where these garments will be produced, you still need to consider delivery time, and air freight isn't exactly helping the carbon footprint. So, while it’s a nice idea, I’m not sure it would ever be truly achievable.  What are your thoughts? Do you think a future with clothing on demand is possible? Leave a comment below. ⬇️ ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Do you need help with your apparel processes? I help optimise performance for performance apparel brands. Send me a DM to learn more. #apparelmanufacturing #supplychain #apparelprocesses #consulting #productstrategy  https://lnkd.in/e5H8CjUM

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👩 This week, Rowing Blazers, the preppy lifestyle and apparel brand founded by Jack Carlson, appointed Laura Willensky as its new chief executive officer. 🤝 Willensky is the company’s second major hire since its acquisition by Burch Creative Capital an investment firm founded by Christopher Burch, who is also the co-founder of TORY BURCH LLC, and whose portfolio includes brands like STAUD, Solid & Striped, DANIELLE GUIZIO, and BaubleBar Inc.. ✍ In my latest article for Inside Retail US, I explore Willensky's appointment to the role and what it may entail for the future of Rowing Blazers. 🔗 Check out the link below to find out more! #insideretail #retail #rowingblazers #appointment #apparel #accessories #luxury #ecommerce #brickandmortar #editorial #webcontent

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Thredup’s annual resale report came out last week. And it said... 74% of retail executives who don’t currently offer resale are either considering or planning on getting into resale in the future 💯 That's my kind of stat. But what's really interesting is the reasons why they AREN'T doing it right now. The following two came out on top: 🤔They think resale is too complex. 🥲They don't know where to start. If you are a fashion business owner, and this applies to you - let's chat. Trust me, incorporating resale into your business isn't nearly as complicated as you think. Drop me a DM! #resale #secondhandfashion #retailstrategy

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"Abercrombie & Fitch Co. credits ‘fewer promotions’ and brand building after record results" Marketing Week ⬇ Oh Abercrombie, what a wild ride it's been. The headline above caught my eye this week, and I believe I'm qualified to talk on this topic as I feel like I've been there from the beginning... And by beginning I mean my late childhood-tween era, an era in which if you weren't wearing a not so discreetly placed whopping 'Abercrombie' logo plastered across your chest, then who even were you?! An era in which I'd beg my parents to take me to the store nearest to me (a 2hr drive) only to not be able to see a damn thing and feel instantly intimidated by the Greek-god like staff members floating around the shop floor, representative of a culture that thrived on exclusion. An era in which I could have never predicted the catastrophic downfall of what seemed like an untouchable institution. Fast forward 5 years, and you would not have seen me dead in Abercombie, I would scoff at the mere idea and mock their outdated values which had become so apparent and out of touch. A downfall so bad that Netflix made a documentary about it (a watch I'd recommend if you're interested in the impact of brand). And now in a three-point-turn few saw coming, I'm there again, browsing the very same shop (albeit online) for a dress I intend on wearing to a wedding. Which is why I wasn't so surprised to read this headline. How have they turned this around so successfully?! In short, with a simplified, clean and inclusive re-brand, something that many B2C companies are realising they need to be a part of to make it in the current zeitgeist. Which has got me thinking... Are there many other companies that have re0branded as successfully as this? Let me know if you can think of others so I can dig deeper into this hole! Thanks for the read Marketing Week: https://bit.ly/3XdkwRZ #abercrombie #abercrombiefitch #brand #fashionmarketing #brandimpact #rebranding #marketingnews

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7 figure Los Angeles based Apparel brand came to me in February. They asked if I could look at their marketing. Quick look into Klaviyo and shopify made me think they were missing out on email revenue. Email revs in Klaviyo showed 40k a month. Gross revenues were 400k. The agency they were using was replaced with Bulldog Media(an email agency) April: - Total Klaviyo revenue for April - $102,587.75 (28.43% of total) - Email revenue is 74.85% MoM - Total of 13 campaign emails to the database - 14 Brand New Flows Set Live - In total, 56 flow emails live last month, so a total of 69 emails, written and designed. - Open rate on the welcome flow initial email has gone from 45% to 65% - Conversion rate from the initial welcome email has gone from 1.7% last month to 3.1% this month - Added another $4.3k just by sending out the initial welcome email to non-openers after 12 hours - Increased the conversion rate of abandoned browse email 1 by testing the delay of the send time from 30 minutes and increasing it to 60 - Reviews integrated into klaviyo (request+discount flow) Overall, a total of 50,403 active customers signed up to receive email marketing. Pop-up: Increased the pop-up from 3.8% to an average of 5.6% (47.3% increase) 7093 collected emails Campaigns overview: 13 campaigns were sent to our customer list. 272k recipients (121% increase) Revenue generated via campaigns: $24,859.38 (18% increase) Campaigns revenue: - Text Based Review Email [BM] - $4,626.14 - $10 OFF Promo [BM] - $1,644.00 - $10 off promo SMS 4th April [BM] - $919.98 - $10 off promo last chance [BM] - $2,904.52 - Message from the Founder [BM] - $1,450.24 - New Launch: Black & Charcoal Tees [BM] - $3,199.87 - SMS New Black & Charcoal T-Shirt [BM] - $128.90 - T-Shirt Bundle [BM] - $1,665.85 - Build your bundle [BM] - $2,255.65 - The best Blanks you'll ever have [BM] - $2,023.23 - Fed up of buying new clothes? [BM] - $3,921.58 - Alex's Hoodie SMS [BM] - $119.42 Flows Revenue: - Welcome Series [BM] - $41,643.36 (up 61% MoM) - Checkout Abandonment [BM] - $20,179.32 (rev per recipient is up and we aren't giving the discount in the first email, we are waiting til email 3) - Checkout Abandonment [BM] - UpStackified - $4,613.18 (revenue has doubled) - Add to Cart abandonment [BM] - UpStackified - $3,071.72 - Abandoned Browse [BM] - UpStackified - (revenue per recipient is up 78%) - Abandoned Browse [BM] - $1,113.28 - Add to Cart abandonment [BM] - $795.33 - [Retention] Welcome Series [BM] - $359.70 - [Retention] Abandoned Browse - $199.17 - [Retention] Checkout Abandonment - $92.90 Deliverability: Bounce rate: 0.31% (has gone down and improved by 32% Spam rate: 0.03% (has gone down and improved by 47%) Unsubscribe rate 0.52% (has gone down and improved by 11%) Metrics: Open rate: 41.25% (slight decrease because we've been mailing the retention leads) Click rate: 1.40% Retention: Generated $652.3 in revenue Collected: 2735 emails

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I've noticed a recurring trend in the fashion industry: a shift towards business models focused on thrifting, pre-owned, or recycled goods, and it’s bigger than we think. Year over year, the U.S. secondhand market grew 11% in 2023, seven times faster than the broader U.S. clothing market. Major online marketplaces are recognising the huge potential of pre-owned fashion. eBay recently removed all selling fees for used clothing items, making reselling more accessible. They also hosted a live shopping event where comedian Katherine Ryan sold pieces from her personal wardrobe with proceeds going to charity. Brands are also exploring more sustainable options. Urban Outfitters launched a clothing rental subscription service. Everlane introduced an in-store drop-off program for used clothing credits. Even brands like Patagonia, Levi's and Nike now offer national buyback programs, offering store credit in exchange for pre-owned clothes. TikTok Shop UK has launched a preowned luxury fashion category where shoppers can browse through big brands added to the platform.  Is this shift towards pre-owned fashion a viable business vertical for brands, or are they primarily adopting it to cultivate an image of promoting conscious consumerism, which may ultimately lead to consumers trusting the brand more? Picture - Statista #ecommerce #thrifting #retail #fashion #ecommerceusa

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2023 was a killer year for Footwear brands. Who Popped? Stopped? And dropped? Lace yourselves up. 3 Quick takeaways for the non-scrollers: 1) Rev Multiples: 2x 2) Price to Earning (P/E) Ratio: 33x 3) Was a good year for footwear brands We’re looking at $226B in combined Market cap & $7B in Profits across 13 bizs. How to read the Pop, Stop, and Drop sections (Cap | Net Income (YOY)): - Popped: Net Income increased YoY - Stopped: Net Income dropped YoY - Dropped: Free fallin’ Who Popped 🎉: * Crocs: $8.8B | Made $792m (+47% YoY) * Skechers: $10.4B | Made $545m (+46% YoY) * Deckers Brands (UGG + HOKA): $22B | Made $516m (+14% YoY) * On: $11.1B | Made $79.6m (+25% YoY) They struck the right balance of hitting the cultural moment and controlling costs. All Poppers reduced COGS as a % of Rev = more profits to the bottom line. Keeping OPEX in line allowed them to extract more profits while increasing sales from capturing consumers' desires. Who Stopped ⚠️: * Nike: $104B | Made $5B (-16% YoY) * PUMA Group: $6.8B | Made $388m (-15% YoY) * Steve Madden: $3.1B | Made $173m (-20% YoY) * BIRKENSTOCK: $8.4B | Made $75m (-60% YoY) * ASICS Corporation: $8.6B | Made $19.8m (-43% YoY) These brands had solid topline growth, but came with an OPEX increase generating less profits YoY. This isn’t financial advice… But there’s NO way Asics continues to trade at 400x+ earnings or Birkenstock at 100x+ earnings. I understand future momentum, but Nike trades at 20x. Who Dropped 📉: * adidas: $43B | Lost $15m (-102% YoY) * Wolverine Worldwide: $650m | Lost $39m (+79% YoY) * Allbirds: $97m | Lost $152m (-50% YoY) * Alpargatas S.A.: $6.7B | Lost $370m (-1,793% YoY) All these brands missed the consumer mark. Lack of focus, slower turns, and more discounts have the makings of a death spiral. Allbirds is on the bankruptcy watchlist. Each brand will have to find their way back, for some they won’t make it out alive. All in all, 2023 was a great year to be a Footwear brand. Footwear is one of the hardest types of brands to build. But once you hit success… It’s a powerhouse. Who was the biggest stand out for you? #shopify

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I've been giving much thought about Signet Jewelers’ first quarter earnings report and conference call. As always, the company provided a wealth of information and insights to its business, and, with that, its view of the the US jewelry market. The most important point for me was the need to boost the bridal segment. Signet needs to deliver on its expectation that engagements are about to spike, resulting from a lag in dating caused by the pandemic. It has played up that notion over the past year. One would have expected to start seeing the effect of the delay over the holiday season and into the first quarter. But Signet’s bridal sales fell 11% and 12% respectively in the two periods. The numbers suggest a fundamental weakness in the market that extends beyond the effects of the dearth of romance during Covid. It re-emphasizes the the importance of Signet’s collaboration with De Beers Group to promote natural diamonds through joint marketing and training of Signet sales personnel. One cannot rest on one's laurels... it will take a major marketing effort to reverse the trend. Here’s my summary of Signet’s 1Q results along with some additional thoughts. 👇 https://lnkd.in/g6kD68nr

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Hey! Hi & Hello it's me Nicci, here with a quick update on my journey. For the past 8 months, I've been steering the ship as the General Manager at Madison Reed Hair Color Bar in Chino Hills, CA. It's been a whirlwind of highs and lows, but the experience has been invaluable in shaping my leadership style. I've realized that coaching and team coordination are at the core of effective management. By blending motivation with encouragement, I aim to empower my team to thrive. While continuing to offer Head-to-Toe Styling services, I've shifted my focus to virtual platforms, with a sprinkle of in-person sessions. The Styling with Nicci Facebook Group has been a work in progress, as I refine my strategy and target audience. Patience is key, and I trust that clarity will come in due time. Empowering women to embrace their purpose through fulfilling careers brings me immense joy. The journey may not be without challenges, but the rewards are immeasurable. As I pave the way for others to shine, the support and feedback received have been truly heartwarming. Excited for the path ahead, I am embracing the lessons learned, the growth experienced, and the endless possibilities on the horizon. Cheers to the journey ahead! 🌟 #Leadership #Styling #Empowerment #CareerDevelopment

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300-500 miles? Not only a myth, but wrong. Happy to contribute to The Wall Street Journal article about running shoe longevity. As a runner and running shoe designer, "how long do shoes last?" is one of the most frequent questions I hear. While it's been quoted forever, I've never seen research, a test method, or an industry standard that 300-500 miles life is based on. Even if it was true at one point 30 years ago shoes today are much different than those even 5 years old. New foams, new materials. There a huge range of materials, construction methods and design factors that affect longevity. The variance of runner size, weight and type and gait makes it even more complicated. Add on environmental factors, types of runs and surface conditions and I don't think any type of "across the board" lifespan rule is useful. The "twist test" in this article? Sorry, even more useless. "Does it twist" can have much more to do with materials and design (it's not twisting ever if it has a plate) than if it's worn out. I can't ever actually imagine materials breaking down so much that the physical property allows something to twist that previously didn't. Many shoes (minimal, etc.) are in fact designed to twist out of the box. PS. I've never tried the VEJA Condor 3 so can't comment on this specific shoe or claims. I was on;y asked in general about shoe design and construction. https://lnkd.in/g5nzs_Qk -- I’m the owner of The Directive Collective footwear design consultancy. We make great footwear, not just great sketches. #design #footwear #footweardesign

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We've spoken with thousands of apparel brands and they all mention the same thing. Returns are a nightmare. Return costs stack up to be a massive drain on profits. The exhaustive list brands are all too familiar with includes return shipping, processing, refurbishing, repackaging, storage, and then the inevitable markdown of selling out-of-season or second-quality units. Not to mention, customers are increasingly wary of short return windows or paying for returns. It’s a mess. Resale is chipping away at this nightmare for apparel brands and reducing the burden in a bunch of ways: ✅ Rerouting returns: Instead of sending second-quality items back to your 3PL, brands are rerouting units to 3PLs that focus on resale to affordably process and resell them. ✅ One-click resale for 3PLs: More 3PLs are integrating with Treet for resale, which means they can condition grade items and list them for resale in a single click. ✅ Rerouting customers: Increase customer happiness by prompting customers who have items that fall outside your return policy to resell them on your resale shop. ✅ Liquidation: Turn your pallets of returns into revenue by uploading them to your resale shop or get them out of your warehouse entirely by sending them to a Treet-powered warehouse for resale. Resale won’t solve every problem, but it is lessening the blow.

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"...The other good news is that there will always be a market for new, innovative and high performance product. Just look at the continued success of On, Arc'teryx and Vuori or the emergence of newer brands like Wild Rye, Gnara and LIVSN." This synopsis on the saga that has been the outdoor industry since I entered it, which recognizes that what we are doing at Gnara with our GoFly Technology is both important and working (from a PE-backed retail CEO with successful exits to Walmart and Dicks Sporting Goods, who also happens to be a personal mentor I look up to in this industry, no less) means a lot. #femalefounder #outdoorindustry #patentedtechnology #inclusivedesign #innovation #entrepreneurship #startup

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‘People’ for retail brands, ‘People’ is the ‘P’ word to prioritize that will increase your profits sustainably - in all meanings of the word. Focus on ‘People over Product’ (shoutout to Jenny Wiglesworth editor of a magazine with this name 😉) The 2 types of people to focus on are: 1) Your own people: your employees - all of them - treat them so well. They are your VIPs, they’ll find inefficiences you didn’t even know existed. 2) Your customers and especially your loyal raving customers, the ones who are above profit line in the graph. Spending $$$$$$$ on marketing is the required when you treat people as masses. Instead of using ad spend to chase new customers to buy more products that you need to produce…🫠 Personal connection is what compels people to buy. That’s hard to do with a mass-market audience…or is it? Start first with identifying who your raving brand customers are on your brand graph. Then think how can you delight them with long-standing add-on services that enhance ways to use your products? Lean into collaborative long-term affilate partnerships that can increase customer loyalty. Unsold inventory, overhead costs in maintenance and production….the list goes on…these are significantly higher with products than services. Your profit margins can increase by producing less. Collaborating as affiliates with service businesses can help to pay your employees better. Those are just some ideas, any more to add? Tomorrow, Day 3 we’re talking about the ‘P’ sustainable fashion brands need most. Stay tuned & share. 🙌🏽 #sustainablebusiness #retailbrands #customeracquisition

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750 more people lost their jobs at Nike last week for their failure to organize around community commerce Pls understand athletes no longer need you Their fans have shifted from consumers to creators They will become the retail doors for the brands they build And share the extra profit w/ their fans Last November I wrote this post (linked below) Crazy how well it holds: Temu passed Walmart in Weekly Active Users on mobile last month by almost 10% (Sensor Tower) They launched 14 months ago China has out innovated us, we need to compete where we can dominate market share And that’s w/creator brands - none are more desirable than athletes Sports fans are insatiable for CONTENT There's never enough content to satisfy their desire for more news, highlights,+ BTS access This is why athletes make for such powerful brands & marketing tools - they offer authenticity that deeply resonates w/fans Formula 1 racing has shown the way frwrd for athlete brands looking to draw in more engagement, especially from the coveted U.S. market F1's Drive to Survive on Netflix gave fans an inside look at the drivers, teams & drama bts It humanized them & created compelling storylines that hooked new consumers F1 used their drivers to build fan connections based on their lives & personalities, not just their on-track performances All sports & fashion can learn from this Nike's 509 shares THIS MONTH vs F1's 238k on a single post THIS WEEK tells you all you need to know Athletes have a captive audience of adoring fans who want to feel connected to them on a personal level By embracing & optimizing social media, bts content & opportunities to showcase their non-sport identities, players can transform themselves into authentic & powerful lifestyle brands The closer an athlete lets fans get to knowing the "real them," the deeper the emotional connection F1 has shown the path for all sports to draw in more engagement from an American market who, unequivocally, live & breathe sport The key is that athletes are now empowered to build direct relationships w/fans without relying on team or league brands as intermediaries Athletes can now create premium content, products & experiences that tap straight into this loyal demand players can effectively "self-license" their own IP rather than handing over those rights to teams and leagues in exchange for endorsements It gives athletes far more control over their brands, unlocking new revenue and deepening the emotional loyalty of fans who feel connected And when they stop slapping their name and number on gear and collaborate directly with manufacturers they will collect a larger share of profits from sales For fans, it means gear that feels more special and exclusive b/c it's tied to the player's authentic input And for American fashion it means we can get back in the game #thegreatfashionreset #creatortomanufacturer #communitycommerce #contentistheproduct #tiktokisthestore

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https://lnkd.in/gR2MPvPB I can't wait to read all of the commentary on the the pre-Olympics spot Nike just dropped. The fact that it's so polarizing will undoubtedly spark conversation on both sides. That said...I LOVE IT. Does that make me a bad person??!! From my vantage point, winning on the highest stage must involve a level of selfishness that isn't always 'acceptable' in our day. Almost every decision you make has to be self-focused - from what you eat, to when you sleep, to basically scripting out your day minute by minute. You obsess each decision, each practice, each movement you make in that practice and you must to hone your skills. If you can't tap into that level of "crazy", it's likely you won't reach the highest level. But just because you can access that inner focus towards your sport doesn't mean you can't access empathy, kindness and solid character off the field/court/pool. I've always thought it interesting that FINE line people have to walk between brilliance and unhinged. We see it in founders and athletes alike - their belief in their product/vision is so strong in order to catalyze their teams, sometimes the line gets blurred. We celebrate them when it's on the brilliance side, then blame and shame them on the times it falls to the other side of the line. Well done Nike, for going back to the well - drawing from the spirit of Prefontaine and taking a big swing. Who's ready for the Olympics!!!?? 🙋‍♀️ #Nike #Olympics #paris2024 #marketing #winningisntforeveryone

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True merchants make excellent leaders! 1. They understand the importance of internal and external relationship building and nurturing. 🟢As a merchant, you are the cross functional leader of your "pod." You are the expert in merchandising, but you need to be able to strategize with your planning partners, translate your plans into actionable line plans for your sourcing and design partners, communicate your grow/maintain/decline to visual merchant and ecomm ops partners, etc... As a merchant, you are responsible for developing mutually beneficial strategies with your manufacturers to pass along the best intrinsic and cost-savings value to the customer. You need to understand the components of the products, factory ins and outs, and the logistics of getting the finished product from overseas to your DC. 2. Merchants understand the value of a dollar. 🟢As a merchant, you are responsible for the P&L or OTB of your category; constantly performing SWOT assessments. How can you do more with less? How can you get more of what's working and get out of what's not working? How can you work with manufacturers to adjust a product already in production? You understand that selling out of a trend product (in some cases) is better than the potential missed opportunity. 3. Merchants strategize with the best of 'em and understand when it's necessary to deviate. 🟢You are forever living in three time periods at once - hindsighting the past, working on the current assortment, and planning for next season. You are balancing between your good-better-best pricing and your core-fashion-trend buckets. You understand your strategy, but use real time data to pivot, if necessary. 4. Merchants understand their customers. 🟢You get to intimately know who's shopping you thru quantitative data (product/category selling) and thru qualitative experiences. Experts at analyzing a data set, but thoughtful enough to validate "in the wild." Shop the stores, shop the website, talk to associates, talk to customers, and follow the same celebrities and influencers customers follow. 5. Merchants understand the market. 🟢You understand what the competition is doing, what they are good at and what their weaknesses are. You also understand world events and how they may impact your job of getting the right product, at the right time, at the right price and in the right place for the customer. 6. Merchants understand the value of developing the next generation of talent. 🟢A true merchant understands the need to pay it forward. A true merchant has had great mentors and wants to be that for the next generation. Quite frankly, being able to train and motivate a merchant team makes the merchant look better in the long run. This means that the ship keeps sailing on vacation. This means that you can take the meeting with planning because your team is handling the ecomm ops meeting taking place at the same time. True merchants make excellent leaders! #merchants #retail #strategy

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3 Reasons I'm Staying Positive After Being Laid Off As I shared in previous posts, I was #laidoff last week from a dream job with a beloved but bankrupt brand. Building and growing an influencer community from 0 to thousands of fans is something few people have the opportunity to do. So, I’m really grateful for that experience. (If you’re job hunting, check out my post sharing 4 things I’m doing after being laid off.) Rather than looking backward, though, I’m focusing on where I’m headed. My friends keep telling me how positive I am and so I thought it might be helpful to share what's working for me. First, I’m not alone. You’re not alone. So many people are in the same situation. I’ve never been laid off before, but I feel like this is easier knowing so many others are in the messy middle too. We’re sending job opportunities to each other, making introductions, and offering support. If you’re feeling defeated or alone, look at who in your network is #opentowork and make note of it. As you’re searching, send companies and jobs their way. (It only takes a second and could literally change their life.) Second, there are so many great (FREE) resources and professionals to help us navigate a job search. I am a huge fan of Greg Langstaff, MSc, CRS and all his free content on IG and YouTube. (If you want to laugh, check out Natalie (Corporate Natalie) or Corporate Bro.) Third, great companies need great people. So, the opportunities are out there. I love seeing jobs in my feed because a friend commented on them. (I'm looking at you Kimberly Stacy!) I’ve worked for incredible brands like #Express, #ThirtyOneGifts, #Disney, #HighlightsforChildren and #CameronMitchell, and I can’t wait to make a positive impact somewhere new. This is what's keeping me hopeful that my perfect match is just a LinkedIn message away! If this is helpful or if I can help you, please connect! I included this photo taken on an incentive trip to LA, because it's a reminder jobs come and go, but experiences stay with you forever. #opentowork #influencermarketing #communitymarketing #affiliatemarketing

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