Andreea Gleeson

Amazon Prime Video extends streaming deal with WNBA Did you watch the Women’s March Madness? It seems someone inside Amazon Prime Video did and believed that extending their streaming deal with the WNBA for an additional two years. The WNBA draft is in a weeks time and Amazon is counting on the fact that consumers will want to watch the WNBA now that Iowa’s Caitlin Clark and others will be drafted by WNBA teams. Prime Video and the WNBA have signed a rights renewal deal, extending their partnership to the U.S. for 21 games per season, including the WNBA Commissioner's Cup Championship Game, for 2024 and '25 seasons. Prime Video partnered with WNBA for 2021 season, streaming 16 games. 2024 season, May 14-Sept. 19, will feature 40 games each, with financial terms not disclosed. The WNBA has renewed its deal amid a surge in interest in women's sports, with college stars like Caitlyn Clark and Angel Reese expected to attract new fans. WNBA chief growth officer Colie Edison expressed satisfaction with Prime Video's commitment to the WNBA, stating that the platform will continue to showcase world-class athletes during the regular season and Championship Game streaming. https://lnkd.in/g2eyzWRZ

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https://lnkd.in/eRsW6V_9 Must-have bundle indeed, and further reinforces the value of BrightLine's inter-operable CTV ad formats that work across both streamers - the only advanced ad experiences that advertisers can build and execute across both. #ctv #ctvadvertising #thestandard

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Amazon adds GrubHub+ membership to Prime benefits Amazon has added free access to Grubhub+ to its $139 annual Prime membership, in addition to free two-day shipping and Prime Video catalog access. The premium Grubhub tier, priced at $9.99 per month, offers lower service fees, 5% credit on pickup orders, and free delivery on orders over $12, and allows both Prime and non-Prime members to place orders directly on the Amazon app. When you think about food delivery, DoorDash is seen as the market leader and GruBhub is a distant third after Uber Eats. Grubhub has lost momentum and needs help to generate business recurring without trying to outspend competitors. Amazon partnered with GrubHub to enable easy restaurant ordering without the need to open other apps. Grubhub now gets access to a highly valuable set of customers but also potentially an additional shareholder. Amazon continues to offer Prime members with value and helping partners access new customers just like Grubhub has benefitted from this partnership. #amazon #prime #benefits #grubhun https://lnkd.in/gGVv8KzX

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Spy x Family CODE: White REVIEW: https://lnkd.in/gYwP_urt By Gerrymelyn Casupang, The Kitsune Network's newest member! #Crunchyroll #anime #spyxfamily #Toho #SpyXFamilyCODEWhite

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TV right now is wall-to-wall "mid." But why? I think a lot of pieces right now are missing the true culprit. For example, this James Poniewozik piece does a fantastic job of laying out what exactly that looks like: all-star casts and highly-competent direction, but familiar and low-stakes. Like a fancy cheeseburger. He, like most pieces on the subject, pins it on the streaming business model. I think there's something else going on that's different about TV today versus when people were glued to The Wire, The Sopranos, or Twin Peaks that goes deeper than the underlying business model. It's our second screen. When I talk to friends about what they're watching, a lot admit they can't watch foreign language TV, or stuff that's too complex, because they have their phone or laptop open. We’ve relegated TV to comfortable background noise. The streaming model gives people what they want, but what they overwhelmingly want is comfortable and mid, not because that's where their tastes lie if something has 100% of their attention. It's because they are calibrating their TV taste to what works for 40% of their attention. I don't have a solution, but I'm pretty sure that's the cause. I don't think Hollywood has lost its spark or financiers have lost their taste for risk. We've lost our taste for stuff that requires our full attention.

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There are oceans of ink spilled on covering shopping deals. Every week seems to be some holiday, or a retailer's made up holiday like Prime Day, or Gaming week. I am thinking of starting up Feral Cat Week. Still, based on conversations with tech companies, I'm amazed at how many aren't focused getting their products into the affiliate listicles that are so often run around dates with deals. Why? It is that rare type of earned media that can drive direct sales, along with building brand equity. The main key for this kind of coverage? Getting a full product review done at a target outlet BEFORE you need the deal coverage. We just scored the coverage below, during Gaming Week, for our client Marseille, who make the mClassic - a graphics upscaler that has been well received. The article is an almost perfect representation of this story type in media and is in massive global outlet, TechRadar. Why did this happen? The same author had the chance to test it for a full review about 6-8 weeks before the listicle on the Gaming Week deal ran. That's almost always how it goes. Product reviews are the best way to affiliate listicle coverage. Your PR function needs to understand the symbiosis between these story types and plan accordingly.

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Lauren Lamb, Desiree Mejia and myself had the honor of attending our THIRD Meta Performance Marketing Summit in San Francisco this month! 🛩 We got to spend a few days nerding out with some of the most talented performance marketers in the game discussing the latest and greatest from the Meta ecosystem of products. We recapped our top learnings from the Summit to share with YOU for free! For those who attended, what were your standout learnings from the event? Let's keep the conversation going! #metaperformancemarketingsummit #metaads

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🚀 Exciting Audio Case Study Alert! 🚀 I'm so thrilled to share the details of a 1st-of-it's-kind audio industry study driven by the teams at SiriusXM Media, Wavemaker US, and DoorDash! The campaign leveraged the sonic expertise of our #StudioResonate team who built tailored ads for both platforms and our study, in partnership with Claritas, revealed how combining #streaming audio and #podcasts boosts campaign reach and effectiveness for brands. *Spoiler Alert* Adding Podcasts drove 70% incremental reach to the streaming campaign while driving incremental actions from App Downloads to First Order Completes that wouldn't have otherwise happened! Learn more about the campaign, listen to the creative, get the results, and hear from the team here: https://lnkd.in/ezMmYmQH Thank you to Caitlyn Fuoco, Luna Catini, Evelyn Lopez Mendoza, Melissa Paris (Wright), and Victoria Beth Chow for your partnership on this campaign, for your innovative thinking, and continued support of 3P measurement in proving out the efficacy of #audio and the opportunity for #marketers! #MarketingStrategy #AudioAdvertising #PodcastAds #StreamingAudio #DigitalMarketing #CaseStudy #Pandora #SiriusXMPodcastNetwork #GroupM #Leadership #3PMeasurment #OpenEcosystem #CaseStudy #AudioIncrementality #PowerofAudio #Reach #IncrementalReach #ROI

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Ever curious about what's under the curtain? Dailymotion has just unveiled Auto Path, a groundbreaking high-impact creative tailored specifically for the Auto Industry. By leveraging our Predictive Targeting audience insights and vast scale, we've crafted activations that resonate with car buyers, all while providing measurable in-ad actions with OLV and CTV. Key Standard Features: - Custom Multi-touchpoint elements envelop your video creative - Product feature hotspots seamlessly integrated within the video environment to capture attention - Outbound click features to enhance data collection, site traffic, and conversion rates Experience an exclusive peek behind the scenes... Let us guide you on a test drive and engage seamlessly across all screens! Hit me or our exceptional sales team Brenda Rodriguez Valeria Basmagi Edivaldo Junior to introduce you to this exceptional innovation in Latin America #autopath #Dailymotion #creativeinnovation #predictivetargeting

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Amazon's Q1 Ad Revenue has skyrocketed by 24% YoY to $11.8B! This is partly due to the strong start that streaming TV ads have experienced. In addition, revenue from Amazon's subscription services grew by 11% to $10.72B. This segment includes fees associated with Amazon Prime memberships, digital video, audiobook, digital music, e-book, and other non-AWS subscription services. It's no surprise that Amazon's "Fallout" going viral helped play a role as it has become the most popular top search term on Amazon. Check out more details here: https://lnkd.in/gBan2hCR ❓Are you looking to leverage Amazon’s Sponsored TV growing ad space to boost your brand’s visibility and sales? Book a meeting with me using my booking link found on my profile. #StreamingTvAdvertising #SponsoredTV #AmazonAds #AMZN

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Good article by my colleague Michael Roca for ADWEEK. Unfortunately, most advertisers can't distinguish between reaching the Hispanic consumer and connecting with the Hispanic consumer. That's why they seem satisfied when most of their media efforts reach Hispanics via spillover media buys targeted non-Hispanics, the famous (and failed) "total market" approach. Reorienting its media KPIs around Hispanic media plans is a great starting point for each client. This involves dissecting the GRPs, Reach, and Frequency to Hispanics, distinguishing between spillover from general market media efforts that come with a generic message and intentional targeting with culturally relevant messages. By doing so, agencies can tap into the immense potential of the Hispanic market.

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A few months ago, during a brand team brainstorm in our ATL office, we came up with a concept for a new piece of thought leadership content: The Science of Loyalty. The goal was to uncover the underlying principles that drive loyal behaviors and provide marketers with tactical guidance and consumer behavioral insights that help them encourage repeat purchases from their customers. For the past few months, working with our partner Canvas8, I have been honored to lead the creation on this piece of work. And today I am so excited to share it with you all! The content includes: 🧪🧠 The Science of Loyalty: A report based on interviews with Richard Shotton, Bri Williams, Cyrus McCandless, and Line-Ariel (L.A) Bretous that features "The Loyalty Wheel", a proprietary framework made up of 4 neurobiological principles—reward, memory, emotion, and social interaction. 📩 The Strategic Loyalty Playbook: A guide that expands on the scientific principles of loyalty with tactical approaches that can help marketers improve their loyalty strategies. We leveraged a rigorous mixed methodology research approach, involving a literature review, a consumer quantitative survey, and interviews with Kath Pay, Adam Ferrier, Denise Yohn, and Eddie Yoon. It includes our "Commitment Spectrum" and explores prompts marketers can implement to drive customer motivation and ability. 🌐 🛍 Four "Shopping Mindset" deep dives into the UK 🇬🇧, US 🇺🇸, Canada 🇨🇦 and Australia 🇦🇺: Each infographic features findings of our global survey of 4,000 consumers (1,000 in each region). The stats uncover what drives shoppers in each market to make repeat purchases and provides insights into how marketers can engage their audience and encourage loyalty behavior from consumers in each country. I am beyond proud of this content, research, and the unique point of view Intuit Mailchimp has crafted on loyalty. I hope you enjoy reading it as much as I enjoyed bringing it to life. Download now: https://lnkd.in/gkYsqNch

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In this episode, the folks at Together Equal and I chat and take a deep dive into LGBTQ+ representation in marketing and media. We explore under-represented groups, balancing profit with social good, and how we, as consumers, can drive change. Finally, we tackle pink-washing, celebrate diversity wins, and define what makes a true LGBTQIA+ ally. Andrew Milne, Sarah Aird-Mash Pink Media https://lnkd.in/eKynVPBc

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Netflix succeeds through brand transformation, and the company’s agreement to stream NFL games on Christmas is a great example.   On May 15, Netflix announced plans to stream the NFL’s two Christmas Day games in 2024. This launch is part of a three-year deal, with the streaming service set to broadcast at least one Christmas Day game in both 2025 and 2026. This is big for Netflix: according to the NFL, last year’s Christmas Day games were among the 25 most viewed programs in 2023.   Airing games through connected TV is nothing new for the NFL, but Netflix has only recently entered the waters of live sports. It is impressive how quickly Netflix is becoming a sports brand. The company did not get involved with live sports until it aired the Netflix Cup in November 2023. Since then, the company has made up for lost time. In January, Netflix said it will begin to air the WWE’s flagship weekly program, “Raw,” starting in January 2025. And now comes an agreement with the NFL.   Netflix’s brand transformation milestone are impressive: 1. From DVD rental to streaming service. 2. From streaming service to movie production studio. 3. From subscription service to ad-driven business. In addition to launching in ad tier in 2022, the company announced its own in-house AdTech platform at the TV upfronts on May 15. 4. And now becoming a sports business.   These transformations do not necessarily surpass the previous ones. You can still stream movies and television on Netflix without experiencing any of Netflix’s original content, and enjoying sports need not be an either/or choice with non-sports entertainment. As for advertising: yes, you can subscribe to an ad-tier model, but advertising is certainly a major component of live sports. Analyst Guggenheim predicts that Netflix will earn approximately $185 million in direct advertising revenue from the NFL games.   Meanwhile, shares of Netflix stock are up 80% in the last 12 months–an impressive outcome born of brand transformation. #Netflix #NFL #LITrendingTopics #Sports #TheInsider #Streaming #Advertising #Brand https://lnkd.in/dAD53Eku

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Did you know by 2045, the U.S. will transform into a "majority-minority" nation? That means no single racial or ethnic group will make up the majority. What does this mean for brands who are looking to engage with diverse audiences? Find out in the latest Chromantics blog where we're chatting all things multicultural marketing! 🌍💬 Here’s what you’ll discover: ➡️ Understanding Your Audience ➡️ Crafting Transformative Campaigns ➡️ Navigating Challenges ➡️ Measuring Campaign Success Tap in 👉🏽 https://lnkd.in/eDR_xeUj #MulticulturalMarketing #CreativeAgency #DiversityInAdvertising #ChromaCreators

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I am proud to see ThreeSixtyEight's work in building the website for the #tearthepaperceiling campaign being selected as one of three honorees for the 28th Webby Awards corporate responsibility category. Dubbed by the New York Times as "The Internet's Highest Honor," the Webby Awards are the leading international award honoring excellence on the Internet. This award hits differently as the cause is very close to me. I'm a STAR—someone who is skilled through alternative routes, aka someone who doesn't have a four-year college degree. Over 50% of our country’s workforce - 70+ million people - are STARs like me. The opportunity for our team to build this website allows us to play a part in addressing a serious issue in America impacting millions of STARs like myself: the paper ceiling. The paper ceiling rears its ugly head when job listings demand a "bachelor's degree required," often overlooking the talent and potential of those who haven't followed the traditional path. But it doesn't stop there. Biases, hiring algorithms, and systemic limitations further compound this issue, hindering the advancement of these 70+ million individuals. The paper ceiling limits STARs' progress in the hiring process, even when we possess all the necessary skills. Being automatically screened out due to a lack of a degree not only stifles our potential but also deprives companies of valuable talent. This cycle perpetuates itself. It silences STARs from sharing their success stories out of fear of exposure, thus depriving others of inspiration. Simultaneously, it blinds employers to a vast pool of talent, contributing to the perpetuation of talent shortages. Please help our country continue to tear the paper ceiling and recognize talent regardless of the path taken to acquire it. Let's open our minds, broaden our hiring criteria, and create opportunities for all deserving individuals to thrive. YOU can help tear the paper ceiling by: - Signing the pledge - Utilizing resources (for both STARs and employers) - Becoming a partner - Sharing your story Join the movement here: https://lnkd.in/e2E7cq8W Shoutout to past and present TSE team members who helped build this site experience: Timothy Ricks, Heather Gantz, Hailey Rae Ware, Maria Do, Adrian Owen Jones, CFRE, Jeremy Beyt, Brian Tawlks, Lunden M., Nick Defelice, Kara Pitre, Justin Hutchinson, Tara Lirette. Thank you to past and present Opportunity@Work friends Will Villota, Chris Francica, and Ciara P. for believing in our team's ability to bring the vision to life. #webby #talent #futureoflearning #workforce‍‍‍‍‍ ‍‍‍‍‍

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Two weeks ago, I was up until 3 am discussing all things TTPD with some friends on a Discord server. From the first album drop to the full anthology two hours later, we spent hours analyzing the lyrics (and who the songs were about) and the evolution of Taylor Swift's brand from her country days to popstar status to a somewhat Indie chick with Folklore. Taylor's brand offers several lessons to brand marketers on how to stand out among the competition Here are 5 lessons that I think are relevant and timeless. #marketing #brandmarketing #customerengagement

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