About
Articles by Anderson
-
Why You Need a Coach Now More Than Ever
Why You Need a Coach Now More Than Ever
By Anderson Campbell
Contributions
-
What are the best ways for a mentor to develop a Product Marketing professional's analytical skills?
Begin with the end in mind. This helps you not to get lost in the data. Before any launch or campaign, define what success will look like in terms that can be quantified and measured. Consider things like a percentage increase in DAU or MAU, number of users who adopt feature or product in the first X weeks or months, number of feature mentions on sales calls after launch, number of landing page visits after launch… then report out on those things.
-
You need to create an interactive e-learning course. What are the best software tools to use?
Evolve is a fantastic authoring tool that allows you to create responsive, accessible courses with engaging interactive components. It’s a big step above slideware-based tools. You can try the full tool free for 21 days, but must purchase a subscription after that. The pricing model is friendly to individuals who have to purchase out of pocket and shockingly affordable for orgs buying for teams.
-
What are the best ways to position yourself for a promotion within your company?
Everyone needs advocates. When you seek to build relationships in a company or in your community of practitioners, do so with a eye toward developing champions who, when alerted to opportunities that might be a good fit for you, already have you in mind. Don’t forget to be an advocate for others, too!
Activity
-
On this August Fly-day, I joined the “cloud club” and earned my Instrument Rating! Huge thanks to ForeFlight for the support, the love, and the…
On this August Fly-day, I joined the “cloud club” and earned my Instrument Rating! Huge thanks to ForeFlight for the support, the love, and the…
Liked by Anderson Campbell
-
Excited to complete the first round of ILeaD, Intellum's leadership development program! 🎉 Michelle Ellis PhD - CXAC (Cert) has done an incredible…
Excited to complete the first round of ILeaD, Intellum's leadership development program! 🎉 Michelle Ellis PhD - CXAC (Cert) has done an incredible…
Liked by Anderson Campbell
-
Introducing the ZI Labs Podcast! 🎙️ Join hosts Ben Salzman and Millie Beetham as they dive into business strategy, go-to-market innovations, and…
Introducing the ZI Labs Podcast! 🎙️ Join hosts Ben Salzman and Millie Beetham as they dive into business strategy, go-to-market innovations, and…
Liked by Anderson Campbell
Experience & Education
Licenses & Certifications
Volunteer Experience
-
Volunteer & Team Leader
HomePDX
- 5 years 9 months
Poverty Alleviation
Lead teams of George Fox students to work with the homeless community in Portland, OR on our annual day of service.
Publications
Courses
-
Coaching: Formations
-
-
Coaching: Implementation
-
-
Coaching: Life Focus
-
-
Contours of Leadership in the Emerging Culture
-
-
Developing Leadership Strategies
-
-
Distilling a Dream for Leadership
-
-
Engaging Leadership Concepts: Global Concerns in Historical Perspective
-
-
Leadership in Community: Geography of Personhood - Remapping Local Identity in a Global Context
-
-
Leadership in Cross-Cultural Perspective: Global Concerns II
-
-
Leadership: Lifestyle and Skills
-
-
Practice of Leadership: Global Concern III
-
-
Spirituality and Leadership: Global Concerns in Sociological Perspective
-
-
Thinking Globally and Leading Locally
-
-
Vision & Voice in the Postmodern Culture: Global Concerns I
-
Projects
-
SalesOS
ZoomInfo's primary product, I am responsible for all positioning, messaging, and collateral and content for the core platform experience including, but not limited to:
- Advanced Search
- Buying Committee
- Scoops
- Tracker -
Workflows
-
The automation solution for ZoomInfo, Workflows allow users to create customized, scalable plays that automates the flow of data and outreach to companies and contacts.
Responsible the go-to-market strategy and execution for all features and updates related to Workflows, including but not limited to:
- positioning & messaging
- narrative story
- beta program design, selection, administration, and feedback
- release strategy
- sales enablement, demo videos, talk…The automation solution for ZoomInfo, Workflows allow users to create customized, scalable plays that automates the flow of data and outreach to companies and contacts.
Responsible the go-to-market strategy and execution for all features and updates related to Workflows, including but not limited to:
- positioning & messaging
- narrative story
- beta program design, selection, administration, and feedback
- release strategy
- sales enablement, demo videos, talk tracks
- Middle of funnel sales collateral including one pagers, FAQs, guides, etc
- Bottom of funnel demo videos and training collateral -
Webinars
-
I have created, marketed, hosted, and been a panelist on dozens of thought leadership and product expert webinars. This is a sample of a few of those webinars.
-
MarketingOS
-
For ZoomInfo's MarketingOS platform I was primarily responsible for, but not limited to, the growth and adoption of the following areas:
- The website visitor identification solution (WebSights)
- In-Market Score
- Buyer intent data (Intent)
These are some of the videos and other collateral I produced.
Honors & Awards
-
Distinguished Dissertation Award
George Fox University
Won the “Distinguished Dissertation Award” out of a pool of over 40 doctoral graduates
Languages
-
Spanish
Elementary proficiency
Recommendations received
23 people have recommended Anderson
Join now to viewMore activity by Anderson
-
In case you needed the reminder 👇 It’s OK if your goal is to lay a foundation for your function to be successful. It’s OK if your goal is to…
In case you needed the reminder 👇 It’s OK if your goal is to lay a foundation for your function to be successful. It’s OK if your goal is to…
Liked by Anderson Campbell
Other similar profiles
-
David Spain
Connect -
Shannon Howard
Connect -
Lauren McHugh
Connect -
Thad Peterson
Connect -
Liz Simmons
Senior Engagement Manager, Enterprise @ DataGrail
Connect -
Andres Vidal
Connect -
Geri Morgan
Chief People Officer at Intellum
Connect -
Arjun Pillai
Connect -
Michael Simmons, DLd
Shadow Work Coach | innerworkcommunity.org
Connect -
Dale Jacobs
Digital Loss Prevention || Data Analyst || Team Builder
Connect
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Anderson Campbell
-
Anderson Campbell
Logistics Operations Manager at TMF COURIER LTD
-
Anderson Campbell
Técnico em refrigeração
-
Anderson Campbell
Orthopedic surgeon, i work with the United State Army Health Care Team
-
anderson campbell
manager at Hythe Imperial Hotel
11 others named Anderson Campbell are on LinkedIn
See others named Anderson Campbell