Anderson Campbell

Beaverton, Oregon, United States Contact Info
2K followers 500+ connections

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About

As a Senior Product Marketing Manager, I help companies tell the story of their product…

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Experience & Education

  • Intellum

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Licenses & Certifications

Volunteer Experience

  • Volunteer & Team Leader

    HomePDX

    - 5 years 9 months

    Poverty Alleviation

    Lead teams of George Fox students to work with the homeless community in Portland, OR on our annual day of service.

Publications

Courses

  • Coaching: Formations

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  • Coaching: Implementation

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  • Coaching: Life Focus

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  • Contours of Leadership in the Emerging Culture

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  • Developing Leadership Strategies

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  • Distilling a Dream for Leadership

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  • Engaging Leadership Concepts: Global Concerns in Historical Perspective

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  • Leadership in Community: Geography of Personhood - Remapping Local Identity in a Global Context

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  • Leadership in Cross-Cultural Perspective: Global Concerns II

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  • Leadership: Lifestyle and Skills

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  • Practice of Leadership: Global Concern III

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  • Spirituality and Leadership: Global Concerns in Sociological Perspective

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  • Thinking Globally and Leading Locally

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  • Vision & Voice in the Postmodern Culture: Global Concerns I

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Projects

  • SalesOS

    ZoomInfo's primary product, I am responsible for all positioning, messaging, and collateral and content for the core platform experience including, but not limited to:
    - Advanced Search
    - Buying Committee
    - Scoops
    - Tracker

  • Workflows

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    The automation solution for ZoomInfo, Workflows allow users to create customized, scalable plays that automates the flow of data and outreach to companies and contacts.

    Responsible the go-to-market strategy and execution for all features and updates related to Workflows, including but not limited to:
    - positioning & messaging
    - narrative story
    - beta program design, selection, administration, and feedback
    - release strategy
    - sales enablement, demo videos, talk…

    The automation solution for ZoomInfo, Workflows allow users to create customized, scalable plays that automates the flow of data and outreach to companies and contacts.

    Responsible the go-to-market strategy and execution for all features and updates related to Workflows, including but not limited to:
    - positioning & messaging
    - narrative story
    - beta program design, selection, administration, and feedback
    - release strategy
    - sales enablement, demo videos, talk tracks
    - Middle of funnel sales collateral including one pagers, FAQs, guides, etc
    - Bottom of funnel demo videos and training collateral

  • Webinars

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    I have created, marketed, hosted, and been a panelist on dozens of thought leadership and product expert webinars. This is a sample of a few of those webinars.

  • MarketingOS

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    For ZoomInfo's MarketingOS platform I was primarily responsible for, but not limited to, the growth and adoption of the following areas:
    - The website visitor identification solution (WebSights)
    - In-Market Score
    - Buyer intent data (Intent)

    These are some of the videos and other collateral I produced.

Honors & Awards

  • Distinguished Dissertation Award

    George Fox University

    Won the “Distinguished Dissertation Award” out of a pool of over 40 doctoral graduates

Languages

  • Spanish

    Elementary proficiency

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