Amy Friedlander Hoffman

SiriusXM reported its Q1 earnings this morning, and the headlines are justifiably focused on its loss of subscribers (nearly 500k). Like all radio, its subscription business is highly vulnerable with the move to digital audio, especially in cars. But a bright spot? If you paid attention to Spotify's earnings, you wouldn't be surprised: "off-platform revenue." For SXM, this includes Pandora and podcast revenue, which saw a 7% revenue increase. During their investor call, they signaled the growth for podcasts, explicitly saying, "Podcasting revenue saw a 22% year-over-year lift in the quarter, while programmatic podcast revenue increased 12% sequentially and 97% year over year." I'd love to see SXM break out the podcast numbers even further, but if you look at what they do provide, it's easy to conclude that podcast revenue is growing much faster than other segments. For example, Pandora continues to bleed users (64k paid subs in Q1 alone), so podcast revenue seems to be the tide lifting all "off-platform" boats. When asked about their podcast initiatives, Scott Greenstein said, "One is, you know, the podcast thing and industry is really still in the second or third inning, so it's evolving." He is 100% right. SXM also signaled that it will continue to license more podcast content and is not closing the book on exclusive content. One more fun nugget: On today's call, podcasts were mentioned 30 times. Pandora was only mentioned ten times, SmartLess nine times, and Howard Stern... zero point zero. Where do you think their priorities are moving forward? Read more: https://lnkd.in/eRQTM2Kq ---- I'm the CEO and founder of DWNLOAD Media, a fund focused on acquiring majority stakes in podcast companies. With continued audience and revenue growth, podcasting continues to be the most under-valued medium, making it time to invest in audio. If you're interested in investing in the podcast space, DM me! #podcasting #audio #siriusxm #sxm #earnings #investor #investing #podcasts

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STREAMING BUNDLES: Is the cable box making a comeback!? Subscriber churn remains an issue for SVOD services – 42% of US streaming subscribers report that they “'regularly subscribe, cancel and resubscribe,” according to Ampere’s Media Consumer survey covering 1Q24. But bundling streaming services can have a significant impact on mitigating the issue. Ampere cites Disney subscribers as an example: Consumers who had previously churned and then returned to take the Disney+/Hulu/ESPN+ bundle are 59% less likely to churn within 12 months than those who take Disney+ alone, based on 1Q23 sign-ups. Ampere also found that US resubscribers skew younger (aged 18-44), are more likely to be in family households, and are typically avid media consumers. And with that wide media diet, the cohort is 40% more likely than average to exhibit signs of subscription fatigue and 21% more likely to desire unified access to content across different services. Which makes bundles, Ampere concludes, a key strategy in subscriber retention. The cable box is making a comeback! This time, it's on your mobile device$!

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Range Media Partners just raised big $$ from Liberty Global, Wildcat Capital Management. It's an M&A warchest so they don’t fall behind their peers.  Let’s break it down… BACKGROUND ON RANGE • Mgmt and prod co founded in 2020 by Peter Micelli and other top agents from CAA / WME / UTA • Goal = extend beyond trad film / TV representation • Has expanded into music, sports, gaming, digital, music pub M&A + CAP MARKETS HISTORY • Merged with film / TV prod co Automatik in Jan 2023 • Bought upstart athlete mgmt co Stoked Management Group in Sep 2023 • Existing investors incl Steve Cohen’s Point72 Ventures and A+E Networks (also has prod deal) NEW INVESTMENT • Last week closed significant minority investment by John Malone’s Liberty Global, TPG founder’s Wildcat Capital, and family entertainment co Playground Productions • Former CAA film finance exec Rick Hess, and The Forest Road Company were also involved (either as investors or advisors, can’t tell exactly from press release) • Use of Funds: M&A, scale in US, int’l growth, add more talent rep and prod services What you need to know about this deal 👇... It's not surprising when you consider all the other fundraising and M&A amongst Range’s peers in talent representation.  The influx of capital and high dealmaking volume is driven by a belief that outsized returns will go to rep firms who are fastest to scale, in a winner-take-most market. Because scale makes it easier to sign more talent clients, work with the largest brand marketers, hire the best talent agents and managers, package up the largest Hollywood projects, and launch the most exciting new talent-led ventures. Particularly in a world where scaled access to audience (which talent and influencers bring in a post ATT world) is the top driver in capturing share of high-growth IM spend, which is est at $7B in 2024, up 15% YoY. So it’s a race to the top. And that race is being fueled by large M&A war chests from big investor backers… Companies to watch here are: - Crestview-backed Gersh (just bought A3’s digital team) - Coral Tree-backed Loaded (just bought GG Talent) - Providence-backed Wasserman (13 deals in 2 years) - TCG-backed Night (just bought LFM and Roost Podcast Network) - The big 3: CAA, UTA, Endeavor And after last week, I expect Range Media to ramp up its acquisition activity. Particularly in athlete and digital-native representation. Curious to see what they do next with the $$. Will definitely add them to our buyers list as we bring more deals to market. —- I’m the founder of RockWater Industries. We do M&A and strategy advisory for media, agencies, and creator economy. My DMs are open. #media #agency #creatoreconomy

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UTA just promoted 24 new partners. What's driving this? Promotions can be part of a retention strategy as competition for talent, and their reps, heats up. Particularly when new firms like Range Media Partners, which was the result top agent defections from the Big 3 Hollywood agencies in 2020, are growing fast and raising growth capital (see my analysis 👇). Some questions worth asking... - How is the agency's employee retention rate trending? - How does the % of promotions compare to prior years? - What agency depts are seeing more promotions? e.g. fast-growing areas like digital? - What are the benefits of being a partner? - What type of commitment is required from partners, if any? - How does all this compare to peer agencies? Many talent reps are thinking through decisions about staying VS leaving at bigger co's, starting their own firms, staying independent, and more. This is important info to track. For both those starting out their agency careers, and more seasoned agency execs thinking about their next career step. #media #agency #creatoreconomy

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Music Business Association Music Biz 2024 coming up in May. Find out more about Reactional Music and what we are delivering across interactive music, music personalisation, in-game economies, generative composable music and the possibilities for creators, composers, artists and developers

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🎉 Exciting news regarding #CMCD 🎉 Apple's native AVPlayer framework now officially supports CMCD, which makes the Common Media Client Data standard immediately available for all iPhones, iPads, AppleTVs, etc. This is a major step in CMCD. In the past, many argued that CMCD does not provide full coverage of playback metrics across all platforms. With Apple joining the list, these days are over. CMCD is now available within web-based applications, on Android, RDK devices, Roku sticks, and.... all Apple devices 🍎 And the best: CMCD v2 is expected to be finalized by the end of this year 🚀 https://lnkd.in/dtEzxTPJ

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“Spotify is increasing its prices for the second time in less than a year. Investors have welcomed the move, reckoning that it won’t negatively impact on total user numbers and will help Spotify in its ongoing bid to become a profitable business.” “Many in the music industry have long argued that streaming subscriptions are under-priced. So, Spotify instigating a second round of price increases in under a year would likely be widely welcomed, if it wasn't for the streaming service’s sneaky bundling tricks causing a new controversy….” Read on - #Spotify #DSPs #Streaming #Songwriters #StreamingRoyalties #Royalties #MusicTracks #MusicStreams #Music #MusicBusiness #Musica #MusicIndustry #Musique #Musik #MusicBiz

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The UPROXX newco is a smart media M&A rollup. Music and culture focus + a strong leadership team. I'm bullish on them doing well by *brands and fans*, and getting immediate revenue traction based on their WMG YouTube media sales partnership. In my newsletter tomorrow, I explain my insights on the deal, key questions I'm asking, why I think UPROXX STUDIOS is setup for success. For now, let's review the key deal details... UPROXX STUDIOS OVERVIEW • A new “brand solutions studio” that “connects brands with talent, cultural arenas, and audiences”  • Founded by media veterans Jarret Myer (CEO), Rich Antoniello (Exec Chairman), and will.i.am (Chief Visionary Officer) • Result of acquisitions of Uproxx, HipHopDX, Dime Magazine, and other Warner Music Group media assets • Reaches 170M+ monthly US visitors and generates 12B+ monthly US video views POST DEAL OPS • “Expect significant investments in our brands, team, and the experiences we offer” • Includes the excl license to represent WMG’s YouTube inventory for all US media sales  • Will integrate will.i.am’s FYI AI tech and FYI radio into ops UPROXX DIVISIONS • Uproxx – Millennial-focused culture media brand and production co (acquired by WMG in 2018) • HipHopDX – Digital mag of hip hop music criticism and news (acquired by WMG in 2020) • Dime Magazine – Digital mag of American basketball lifestyle (acquired by Uproxx in 2015) • FYI – productivity tool designed to serve Creatives. Combines messaging and collab tools with file mgmt and content pub features NEWCO VALUE PROP  • Access to A-list stars via WMG YouTube inventory + UPROXX superfan communities gives brands and advertisers new ways to participate in music culture • FYI AI tech will enable creation of AI StoryLabs, a new branded content and social media mgmt unit within UPROXX Studios  • "Merging the agility and freedom of an independent entity with the reach and resources of a major music label.” UPROXX HISTORY • f/k/a as Uproxx • Founded 2008 by Jarrett Meyer and Brian Bater (also co-founded Rawkus Records in 1996) • Acquired by male-focused media ad network Woven Digital in 2015 • Rebranded to Uproxx Media, Jarrett became GM • Bought by WMG in 2018 • Price undisclosed, but previous Uproxx Media investment was ~$43M • Value prop of acquisition was to “create engaging new experiences for young consumers, global promotional possibilities for brands, and innovative marketing opportunities for artists” • WMG exec Max Lousada and Uproxx co-founder Jarrett Myer used to work together at Rawkus Records WMG RELATED HISTORY • Announced 600 layoffs in Feb 2024, incl potential sale of Uproxx and HipHopDX • Also wound down its podcasting brand Interval Presents and social media publisher IMGN • Overall faced challenges in its O&O and digital brand sales biz -- I'm the founder of RockWater Industries. We do M&A and strategy advisory for media, agencies, and creator economy. My DMs are open.

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O P T I M I S T I C ! ! ”Los Angeles Film and TV Production Sees Sluggish Rebound From Strikes, but There’s Optimism” according to a report from FilmLA which notes an anemic return to filming in the region but that jobs appeared to return in full force in March. Filming in Los Angeles has been slow to bounce back after production in the region was decimated by Hollywood’s historic season of strikes.  The main reason for the sluggish rebound: A double-digit drop in television shoots compared to the same period last year.  Also playing a factor in the decline were reductions in content spend across most major studios, series cancellations and runaway production.  While the difference was steep in January (30.6 percent fewer jobs, totaling 2,282), it was modest in February (5.1 percent fewer jobs, totaling 3,061) and nearly unnoticeable by the end of March (a 0.4 percent increase, totaling 3,274 jobs).  There’s optimism in production levels for feature films. The category rose slightly in the quarter, picking up 634 shoot days to finish an estimated 7 percent ahead of the same months last year. Movies in production included Beverly Hills Cop 4, Atlas, and Lurker, all of which are getting tax credits to film in California.  FilmLA also flagged the loss of commercial production — which slipped nearly 10 percent year-over-year and more than 33 percent below the five-year average — to other jurisdictions as a concern. Filming for smaller, lower-cost shoots, such as documentaries, music videos and still photography, similarly fell by roughly 5 percent. Entertainment Partners https://lnkd.in/g5veEE6R https://lnkd.in/gjhbnQdG

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Sometime the losses are justified. Reporting losses for tax benefits or cancelation of productions in an effort to save money on new union laws. Increasing wages always reduces total jobs available. It's an economic impossibility to do other wise. (We did a live stream on that). Disney reported a loss last year but also spent nearly 10 billion buying majority share of Hulu. Their loss was almost the same as the purchase. All that to say it's not entirely corporate greed that got him a raise but his ability to cut and save the company money in the future at the expense of a temporary loss. The one thing we have to stop is the sin of envy and this idea that some people don't deserve what they are paid. Some do. John Williams SHOULD be paid more than a composer right out of film school and it's ridiculous to believe otherwise. The same is true for CEOs.

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“Apple Music is rolling out a new ‘premium’ data analytics toolkit for its record label and distributor partners. The new ‘Apple Music Partner Program’ features various tools for Apple Music’s partners to track trends on its streaming service as well as global radio plays using Shazam technology. According to the landing page for the platform, it offers “access [to] more tools to break the next talent, spot emerging trends, and uncover new insights about your content”. “Apple Music already runs another analytics platform in Apple Music For Artists, which was made available for every artist on Apple Music in August 2019. Apple Music For Artists allows artists to monitor the volume of their streaming plays on Apple Music, all within a data set that updates daily. Spotify launched its own Spotify For Artists app in 2017 (an evolution of the ‘Fan Insights’ tool it introduced two years earlier) to provide artists and their teams with information pertaining to their popularity on the service. Like Spotify for Artists, the Apple Music For Artists service is available as both a desktop interface and a standalone mobile app.” #Apple #AppleMusic #Artists #RecordLabels #Spotify #Fans #Fandom #Streaming #StreamingRoyalties #Royalties #RecordedMusic #StreamingServices #StreamingMedia #MusicTracks #MusicStreams #Music #MusicBusiness #Musica #MusicIndustry #Musique #Musik #MusicBiz

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“…music copyright valuation continues to grow at an accelerated pace. The global valuation ascribed to music copyright reached $41.5bn, according to industry economist Will Page. This is 14.5% more than 2022. More folks are streaming music than ever before. Vinyl sales are up. Concert ticket sales surpassed 2019’s figures, according to Live Nation. And beneath all of this are the songs, or copyrighted works. Without them, there would be no tours, no vinyl records and no streaming services. Funds that invest in this intellectual property are expected to continue to see a return. But across the industry, this is not the case.” “There are reasons for this - based both on data and perception. Qualitatively, the way the music industry - as a monolith - is perceived continues to be challenged. For example, in BBC’s daily news podcast, Global Story, a report on Taylor Swift referred to the music industry as ‘in crisis’ despite the macroeconomic data arguing otherwise. This is supported by the evidence of burgeoning inequality. While arenas and stadiums celebrate a bumper year, small music venues in the UK suffered their “worst year in a decade” according to the Music Venue Trust. Music education hubs - often the places where music is first created - are being cut by two-thirds in 2024-2025. However, quantitatively, the data reveals a different story. Music listenership is up, according to the IFPI. Revenue collections from CISAC, the international trade body representing collective management organizations was up 28% in 2022. Simply, more music would mean more return, especially for firms that own much of the music that is consumed, such as funds like Hipgnosis, Round Hill or Primary Wave or the three multinationals, Universal Music Group, Warner Music and Sony Music. However, debt is now more expensive, and liabilities are outstripping return. Listening to more music is not enough.” #CMOs #CISAC #IFPI #Artists #UK #RecordingRights #Performers #Royalties #MusicRoyalties #Music #Musica #MusicIndustry #Musique #Musik #Copyright #Copyrights #Songs #Songwriters #Recordings #MusicPublishing #Streams #Streaming #MusicStreaming #LiveMusic #Global #RecordedMusic #RecordLabels #IndieMusic

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What's old is new again. I have been predicting this since 2017 when premium subscription streaming was heralded as the future of the business. We are seeing streaming embrace traditional TV revenue models like windowing and advertising and now they will start to bundle services into their version of a "set top box" that will look (and cost) an awful lot like your old cable subscription. More cost effective longer seasons, more broadly appealing four quadrant shows, this is where creatives need to focus our energy. https://lnkd.in/gAKsgCnX

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They other streamers are gonna have a hard time competing. If cable bundling returns, they will do it. YouTube Accounted for Nearly 10% of All TV Viewing in March, Nielsen Says It’s the largest share for a streaming platform ever recorded by The Gauge, despite a 3% drop in total. YouTube was once again the breakout star of Nielsen’s monthly The Gauge report. During the month of March, the platform accounted for 9.7% of all television viewing, an increase of 0.4 share points from February. This is the largest share of TV for a streaming platform ever reported in The Gauge. This month marked YouTube’s 13th consecutive month as having the largest share among streaming services. Overall, TV usage dropped 3% from February to March, which wasn’t a surprise. This drop aligns with seasonal trends Nielsen has previously recorded. However, cable and streaming felt this impact the least. Unsurprisingly, streaming was the category winner of March as it was the only category to see a year-over-year increase. Compared to March of 2023, streaming viewership rose 12%, and the category added 4.4 share points. Streaming was also minimally impacted during the February-to-March drop. Viewership for streaming fell just 1%, resulting in a 38.5% share of overall TV viewed for the month of March. Though YouTube was the most watched streamer, accounting for the aforementioned 9.7% of total TV viewed, Netflix was close behind, making up 8.1% of the category. The company also boasted three of the month’s most-watched streaming originals, which resulted in a combined nearly 15 million viewing minutes for March: “Love Is Blind,” “The Gentleman” and “Avatar: The Last Airbender.” Though cable wasn’t as impacted from February to March, it did experience a year-over-year decline. The category saw a decline of 10% and a loss of 2.8 share points when compared to the same time period in 2023. Viewing on cable from February to March saw a 0.7-point bump in share points, resulting in 28.3% of all television being watched on cable networks. This was partially due to college basketball viewership, specifically viewership around the women’s NCAA tournament. The matchup between Iowa and West Virginia brought in 4.9 million viewers on ESPN and ranked as the No. 7 cable telecast for the month. The State of the Union also gave cable a viewership bump, earning 14.1 million viewers for cable and 32.3 million viewers altogether. Despite this drop, The Gauge report made note of broadcast’s resiliency. Since the report was first released in 2021, broadcast has always made up the smallest share of overall TV viewership, originally accounting for 25.4% of TV compared to cable’s 39.5% and streaming’s 26.2%.

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I could not agree with this sentiment more: “Free is a great driver to get people to try something,” says John Buffone, vp and media entertainment industry adviser at market research company Circana, noting, “Free doesn’t keep you there.” Regardless of platform type ... you need to build an offering and cost of entry that lures audiences in to sample what you've created ... and then you have to work to deliver on that promise and expectation day after day and week after week to consistently support the path leading to your strategic long-term vision, so the audience develops a new habit of returning to your platform - because each time they visit your platform, their expectation is met. Consistency is key. This growth and shift in habit for the audience takes time and patience ... regardless of the offering, regardless of the platform. You need to be in it to win it, so to speak ... with a right-sized expectation that matches your content and marketing investment and a realistic view of the time and resources needed to build audience in such a fragmented market. I love working with my clients to help right-size their expectations as we work together on short and long-term strategies to meet their platform goals. It's what I have been doing for over 25 years. If this type of guidance and partnership might be useful to you and your company, let's talk!

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