Amber Caro

ROAS, CTR, CPA…What do these mean? 🤔 Every industry has their acronyms they love to use! Today Quentin breaks down some we use in the marketing industry! What acronyms do you use in YOUR industry? 💬

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The Future of SEO — 3 Trends Every CEO Should Know

94% of employees at small and mid-sized businesses say they're tired of performing repetitive, time-consuming tasks in their role. (Zapier) 💡 What if you could sync the relevant, timely data you need directly into your CRM? 📯 Our native integration with HubSpot is LIVE. Bring data on more than 4 million companies and 20,000+ installed technologies right into your HubSpot in minutes. CEO Rohini Kasturi said, "HG Insights is at the forefront of enabling customers to accelerate revenue through data and AI-driven insights. With the HubSpot Connector, connecting and leveraging our robust data with your existing tech stack has never been easier." 🔗 Read the full article linked in the comments below for more insights on how to lower your lift and heighten your target's engagement. #Data #CRM #HubSpot #Integration #CustomerExperience

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Take your headlines to the next level with free title generator tools. Create concise, catchy, click-worthy, and SEO-friendly headlines to captivate your audience. https://lnkd.in/d_YTjWV8 #contentmarketing #contentstrategy #SEO

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So good you'll want it on repeat... That's our eCom Copy Guide, in case you were wondering. The perfect copy can change your conversion rate for the better. But it's not about thumb-sucking what you think will work. It's an art. Want to know why you need our eCom Copy Guide? Here's a wrap-up 👇 https://bit.ly/3VecVzZ

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Marketing Operations Pro Tip: Power up your VLOOKUPs to save time and frustration! Before the final list import file, MOPs folks and marketers oftentimes find themselves wrestling data across multiple spreadsheets so here are some pro tips to power up your VLOOKUPs: 1. Defining Results More often than not we want to know whether or not the people (the email address) on our current spreadsheet, are on other spreadsheets. The classic VLOOKUP scenario but by using the combination of IF (ISNA) and a VLOOKUP give you the ability to easily run a pass/fail test. In layman's terms, we can say if this person is NOT found (error) give me this unique custom text (e.g. 'not found) but if they ARE found (no error) give me a different unique custom text (e.g. 'found'). Furthermore, if you make error = '1' and no error = '0', you can easily count how many matches were found simply by counting the column. EX: IF(ISNA(…), "text_if_error", "text_if_no_error") 2. Handling Returned Errors Just looking for a cleaner way to handle errors produced by your VLOOKUP? Add the IFERROR function before your VLOOKUP! If you'd like to replace the standard error returned (N/A) with custom text, you can type any text you want in the 2nd argument (value_if_error) (e.g. 'Unable to Find'). If you want to leave the value returned BLANK, just use "". EX: IFERROR(VLOOKUP(…),"Unable to Find") OR IFERROR(VLOOKUP(…),"") #data #datanalysis #microsoftexcel #excel #vlookup #datamanagement #marketingoperations #marketingops #mops #marketingautomation #listimport #listcleaning #listmanagement #datacleanliness #marketing

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Three must-try ways to increase engagement within your social media community 💬 – Proactively engaging with other accounts in your niche. I'm talking about leaving meaningful comments, starting conversations or offering insight, not just leaving a heart eyes emoji! – Be reactive to your community and respond to DMs, tagged posts and comments in good time. Treat your followers like they are real human beings (because they are!) and TALK to them! – Get to know your audience and what they need from you. The bottom line is if you aren't creating content that is relevant, you will struggle to attract engagement in the first place. Check out my latest blog post for more on these tips: https://lnkd.in/gg7t6Fug 👋🏼 I'm Sophie, founder of Social etc. We help time-poor businesses create and grow an online community to sell their thing in a way that feels real. Hit follow to learn more about content strategy and growing your community.

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🔒 Unlock B2B Clients: A Marketer's Guide 1️⃣ Nail Pain Points: Research deeply to show you're their solution. 2️⃣ Build Trust: Showcase expertise with case studies and testimonials. 3️⃣ Personalize: Tailor solutions to their unique needs. 4️⃣ Value Over Price: Highlight ROI, not just cost. 5️⃣ Persistence Pays: Follow up and stay committed. Ready to win those B2B clients? Share this post with your network and stay tuned for more marketing tips 🚀 #b2bmarketing #businessgrowth #clientacquisition #marketingstrategy #salesstrategy #businessdevelopment #b2bmarketing #personalization #manliticsb2b

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🚀 Why is having a lead generation funnel important? A well-crafted lead generation funnel: - Attracts and captures high-quality leads. - Nurtures prospects through personalized interactions. - Converts leads into loyal customers. - Provides measurable results to optimize your strategy. Boost your business growth and maximize ROI with an effective lead generation funnel! 🌟✨ #LeadGeneration #MarketingStrategy #BusinessGrowth #ForehedgeMarketing #ROI #Business #Growth

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Elevating Your Wellness Brand on Social Media: Key Strategies for Success ⬇️ In the dynamic wellness industry, an effective social media strategy isn't just beneficial—it's crucial. Here are seven strategies every wellness brand should embrace to enhance visibility and engage meaningfully with their community: 1️⃣ Define Your Brand Voice: Your social media voice should echo your core values—whether it's inspiring, educational, or supportive, consistency is key to building trust. 2️⃣ Utilize Visual Storytelling: Captivating images and videos that showcase real-life wellness can dramatically increase engagement and shareability. 3️⃣ Engage Regularly: Don't just post; interact. Genuine conversations can foster a strong community and boost your visibility through social algorithms. 4️⃣ Leverage User-Generated Content: When your customers share their stories, it not only enriches your content stream but also enhances your brand's authenticity. 5️⃣ Initiate Wellness Challenges: Engaging campaigns that encourage healthy practices can increase interaction and bring your community together. 6️⃣ Analyze Your Performance: Tools like Google Analytics and platform-specific insights are invaluable for honing your strategy to ensure maximum impact. 7️⃣ Stay Updated with Trends: The wellness field is ever-evolving—stay ahead by continuously integrating the latest health trends into your content. These strategies are more than just guidelines; they are essential steps towards turning your social media efforts into a significant growth channel for your brand. 📘 For a deeper dive into crafting impactful content, DM me and I'll send you our Content Creation Guide today. Transform your social media presence into a vibrant community of wellness advocates. 🔗 Let’s connect! I'm passionate about helping brands thrive in the wellness industry through innovative content strategies. Feel free to reach out to discuss how we can elevate your social media game. #WellnessBranding #SocialMediaStrategy #ContentMarketing #WellMarkSolutions #HealthAndWellness #DigitalMarketing

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