Amanda Sempert

Here's my biggest pet peeve... Me: "What's your Niche?" Them: "I work with single moms"  "I work with landscapers" "I work with non-profits"  That's not a Niche.  A Niche is not a market you picked out of the air.  A Niche isn't even a market you're really passionate about helping.  Let's talk about what a Niche really is.  #nichebusiness #nichemarketing #businesscoach #businesssecurity

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⬇ This! ⬇ Like we might be seeing with TikTok, you've got to own your distribution channels. Relying exclusively on ANY social media platform is farming on borrowed land. Don't neglect your OWNED distribution channels: ✅ Your website ✅ Your email list Keep creating content. Keep those owned channels lush with fresh content.

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But what is a "lead"? Marketing Agencies have muddied the water so much that nobody knows anymore. Is it someone that has their card details at the ready and is wanting to make a purchase? Is it someone requesting more information? Is it (and yes, some agencies call this a lead) an email address that has been scraped from god-knows-where that can be used in cold outreach? Whenever we take on a new client, this is always up there with the first question that I ask. Sure, I can generate you 5,000 "leads" a month for your £500 budget - but are we expecting the same thing?

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Interesting campaign idea we ran to a "somewhat warm" audience. Did some scraping to find a commonality between something a client of ours was selling and asking for a referral from this group. Reminder: You're allowed to get creative with your outbound ideas. Your emails don't always have to be to ice-cold leads from an Apollo list. Leverage warmer traffic and commonalities you have to build trust with your prospects. And get creative with your ideas. P.S. Going 20/20 feels pretty cool, not going to lie :) P.P.S. I know I'm breaking about 2-3 cold email rules in this - sue me.

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In the past two years, we've onboarded well over 💯 clients to their new HubSpot portals. (Let's be honest…I lost track of the exact number.) What questions do we hear most often? Too many to include in a single LinkedIn post. Lucky for you, we have an entire YouTube playlist dedicated to the step-by-step lessons we give during onboarding. Check it out 👉 https://bit.ly/3qcdCxO

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SMS marketing is an effective tool to cut through the noise and help increase event attendance - if used correctly. Used wrong, it's just another distraction that will get blocked out by your audience (figuratively or literally). Used right, however, it's highly effective at converting "I'll show up if I remember" into "I can't miss this." #DigitalMarketing #EventMarketing #SMSMarketing https://hubl.li/Q02ttpGc0

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Subheadings help people scan your website and ingest your information quickly. Do you know what else you can do with subheadings? Add some keywords to help search engines understand better what your business offers! Learn more tips to creating an effective website at https://buff.ly/4aOShgB. #HarmonyWebsiteDesign #WebDesign #WebsiteDesign#CustomWebsite #CustomWebDesign #SEO #TacomaWebDesign #TacomaSmallBusiness

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Hot take: as an agency owner, you should be tracking everyone’s time. Let me explain. Agency owners sell time for money. Their employees need to work on client projects. It’s also impossible for an employee to be 100% productive. Down time, training, time off are all necessary. Measuring how much time your agency is devoting to client work vs internal work is critical to measuring your agency’s efficiency. It helps predict when to move on to new projects, and keeps revenue predictable.

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Check out this example of using offline events to help measure quality leads... I’ve been sending offline events based on CRM activity for the past month. It was a bit of an unintended benefit as I was configuring my funnel for Conversion Leads optimization. This required that I send funnel events from my CRM for leads that I collected from instant forms. One of the events is sent was when someone has clicked a link in my emails at least twice. This was to help flag that someone is an engaged lead. I tag all important links in my emails. They get tagged when they click the first link, which triggers an automation. When they click the second link, they get a unique tag which triggers this offline event. Over a three week period, I collected 399 leads from instant forms at $2.25 per lead. Of those leads, 100 clicked at least two links from my emails. I used 28-day click attribution for that 100 event reporting because it will often take longer than 7 days for these two actions to happen. In my case, 46 did happen within 7 days. The average cost for engaged leads who clicked two links in my emails is $8.96. I know advertisers don’t love 28-day click attribution, but this case is a bit different. We’re not talking about website events and the pixel here. We have leads from Instant Forms and offline events connected directly to those leads. This should match up completely. It can be difficult to measure the quality of your leads, so this is one way to do it. To learn more about setting up offline events, go to jonloomer.com/offline.

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Build brand and hit people with USPs. You will win at all stages of your business. Legacy businesses focus too much on just brand, then DtC startups focus too much on USPs. Let's stop the chaos. We've got you. #marketing #brand #cpg #dtc #advertising #dtcadvertising #metaads #tiktokads #cmo #leadership

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On any given day, you probably have lots of inquiries about your beauty products, but not every "browser" is a buyer or at least, an immediate buyer. However, there is a chance they might commit your products to memory...🤔....or maybe not😀 In the highly competitive beauty world, especially online, there are always a tonne of products and brands trying to grab shoppers' attention. How are you going to grab and keep the attention of your browsers to eventually turn them into buyers? One of the ways to get browsers into your brand's world..aka a mailing list and/or broadcast channel, is by using lead magnets 🧲....you want to attract them and make it stick! If you're not sure what a lead magnet looks like for your business...don't worry we will figure it out when we work on your e-commerce site. If you're ready to get started..type ready in the comments! #beautyecommerce #digitalmarketing #leadmagnent #beautybrandstrategy

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🚫 Email Marketing 101 🚫 I understand the power of email marketing. However, if your email starts with an obvious untruth like "we used to work together years ago, but I just can't place it", you'll be immediately blocked. Honesty is key in business. Remember, your opening line sets the tone for the entire conversation. Let's keep it real and genuine! ✅ #HonestyInBusiness #EmailMarketingEtiquette

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Comparison is the downfall of all entrepreneurs. Just yesterday, I had a video call with another agency owner here in Utah. We were discussing collaborating to educate business owners on sustainable growth strategies. During our conversation, we delved into numbers. His agency was achieving three times our monthly revenue at Arctic Marketing Solutions. I was astounded by how much he had accomplished in such a short time! Initially, I felt a twinge of discouragement that we hadn't reached his revenue level, especially considering our four years in business compared to his two. However, as I pondered further, I realized the differences in our structures, services, and target markets. 👉 His agency focuses on larger companies with substantial budgets. ✅ We specialize in assisting local startups and small to medium-sized businesses with more modest investments. 👉 They serve a broad clientele without specific guarantees (at least none were mentioned). ✅ We limit our client intake per service each month to maintain high-quality, guaranteed results. While agencies may seem similar on the surface, examining our missions, visions, and targeted services reveals apples to oranges comparisons. "Strength lies in differences, not in similarities." — Stephen R. Covey Each of us is unique, contributing to a diverse economy. Together, from the smallest startups to the largest corporations, we enhance entrepreneurship. We're not competitors; we're entrepreneurs.

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Want to know exactly how much money organic social media is making your business? Shut it all off for a year and see what happens. Just because it's more challenging to track, doesn't mean it isn't driving revenue. Too many people run with the narrative that organic social doesn't drive revenue. I believe that they are wrong. Hot take? #socialmedia #organicsocialmedia #digitalmarketing

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