Adam Wellington

Miami, Florida, United States Contact Info
2K followers 500+ connections

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About

A video game kid turned data nerd, turned performance marketer, turned CEO of the world’s…

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Experience & Education

  • Neon Flux

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Publications

  • Miami Tech Innovators

    Miami Magazine

    Meet The Faces Behind Miami's Growing Tech Scene

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  • Affiliate marketing's unlikely reformers

    Cranes Business

    Running his digital marketing firm from his parents' basement, Adam Wellington used to avoid bringing up his age with clients. "I really never disclosed it," said Mr. Wellington. He was 16 when he started working in the industry.

    Age is no longer an issue for Mr. Wellington, 23, who officially founded his firm, UpSurge Media, in 2009 and has built it into a profitable company that brought in $3.8 million in sales last year, serving clients such as Blockbuster, Nissan, Match.com and…

    Running his digital marketing firm from his parents' basement, Adam Wellington used to avoid bringing up his age with clients. "I really never disclosed it," said Mr. Wellington. He was 16 when he started working in the industry.

    Age is no longer an issue for Mr. Wellington, 23, who officially founded his firm, UpSurge Media, in 2009 and has built it into a profitable company that brought in $3.8 million in sales last year, serving clients such as Blockbuster, Nissan, Match.com and skin-care brands Proactiv Solution and AuraVie. Earlier this year, he relocated the 12-employee firm to Manhattan from Danbury, Conn. It specializes in "performance marketing" campaigns, focused on generating sales leads online on websites that drive traffic to its clients' sites, in exchange for a fixed rate per lead or sale.

    Mr. Wellington is part of a small group of young entrepreneurs in the New York City area who are trying to bring the shadowy affiliate-marketing industry—which some have recently rebranded as "performance marketing"—into the light of day, slowly winning over corporate clients cautious about protecting their brands.

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