Jake Abrams

In this episode of All Things WordPress and WooCommerce, The Next Generation, hosts Sophia DeRosia and Allison Dye sit down with Bud Kraus from Joy of WP and the podcast, Seriously Bud.

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Understand the Agency Acquisition Process ⤵ Selling an agency involves several key steps, and each one is crucial for a successful transaction. Here’s a breakdown of the process for you: ➤ Building a Database » Identify likely buyers ↳ Focus on those who have historically bought similar agencies. ➤ Target Buyer Identification » Determine the type of buyer you want ↳ Tailor the database to include these potential buyers. ➤ Initial Contact » Reach out to potential buyers ↳ Engage them in conversations about your agency. ➤ Non-Disclosure Agreement (NDA) » Ensure confidentiality ↳ Allows for detailed information sharing. ➤ Chemistry Check » Set up initial meetings ↳ Assess mutual interest and compatibility. ➤ Information Exchange » Provide detailed business insights ↳ Include financials, team structure, and processes. ➤ Offers and Letters of Interest (LOI) » Receive initial offers ↳ Use early offers to leverage better deals. ➤ Due Diligence (DD) » Conduct thorough evaluations ↳ Buyers examine business details, books, and contracts. ➤ Contract Negotiation » Finalize terms ↳ Both parties negotiate and sign the contract. ➤ Integration Process » Transition phase ↳ Buyer and seller work on integrating the businesses. This process ensures a comprehensive and smooth acquisition. Understanding each step helps in navigating the complexities of selling an agency effectively. P.S. Share this to support your network ♻️. And follow me for more insights on agency acquisitions. 📌 Want to learn how to value your agency effectively? Download our guide: "How To Value Your Agency" for expert tips and strategies. Download here: https://lnkd.in/edGuv_VV

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🚀 AI genius reveals the secret behind YouTube Shorts! Subscribe for groundbreaking insights on this full episode of Final Cuts! https://lnkd.in/eqAikn3m #DigitalTransformation #MachineLearning #premierepodcastpros #AI #marketingtips

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As you scale DTC - customer acquisition costs will increase...AND you'll make more $. Revenue growth doesn't come from acquisition growth - it comes from retention. Stacking customers is how we help build multiple 8 figure brands. So focus on increasing order value - it won't be impacted the next time Instagram goes down... #dtc #customeracquisition #shopify #digitalmarketing #facebookads #googleads #tiktokads Everything Bagel

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Most DTC brands don't know what their customers want. Here's how they can change that. Without spending countless hours doing research. Context: Me and my team were brainstorming ad angles for an e-commerce client in a very specific niche. And at one point we were stuck... Because we didn't really know what their target audience was up to at that specific moment. ➝ Their current pain points... ➝ Trending topics... ➝ Objections... And we didn't want to guess. That typically leads to wasting time and money. Even though we had data from post-purchase surveys and testimonials... We needed something else. That's when we started looking for info online. And came across this amazing tool... 🤩 The best part: it's free! Want to know which tool I'm talking about? Comment "tool" and I'll send you a DM with a quick video I've recorded showing how it works. PS: I'm not affiliated with this tool, I just find it very helpful.

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What specific elements of Email A/B testing Key Elements Tested by No Limit Email Subject Lines No Limit Email emphasizes the importance of A/B testing subject lines, as this is a critical element that impacts email open rates. Email Copy and Content They test different variations of the email copy, length, tone, and overall content to determine what resonates best with the target audience and drives higher engagement. Calls-to-Action (CTAs)A/B Testing the placement, design, and wording of CTAs is a focus area, as this directly impacts conversion rates. Email Design and Visuals No Limit Email tests different email design elements like images, layouts, and formatting to optimize for maximum impact and brand alignment. PersonalizationThey experiment with personalized elements like recipient names to assess the impact on open and click-through rates. Automated/Triggered EmailsIn addition to broadcast/segmented emails, No Limit Email emphasizes the importance of A/B testing automated and transactional emails, which are often overlooked by other agencies. Entire Email FlowsRather than just testing individual email elements, No Limit Email takes a holistic approach and A/B tests entire email flows and sequences to optimize the full customer journey.

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Some ways to generate content ideas include: - Conducting social engine research - Gathering customer feedback - Studying customer personas and sales funnel stages Learn about the rest in our topic ideation guide 👉 https://lttr.ai/ATwzZ #contentmarketing

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The biggest mistake we make as content marketers? Thinking more content = better. Now, instead of just producing more content, I: + Look at our content binge rate + Analyze what touchpoints lead to more binging + Analyze what buyers say they want when they're ON our website + Create more of that type of content Stop guessing what content your buyers want. And I see you nodding along with me here. Yes, Brendan. We all agree. More is not better. Better is better. And yet websites continue to get bigger, more complex, and hard to navigate. They've become painful to use as a buyer AND painful to manage if you’re a marketer. If you’ve ever: 1. Wanted to buy/vet a product 2. Gone to the website. 3. Spent 10 minutes trying to find information 4. Left the site frustrated…. This is for you. OR, if you’re a marketer trying to wrangle a MASSIVE website with a ton of pages, hopelessly swimming against the tide to build some sort of buyer journey on your site… Also for you. We've all sat in both of these seats. Which is why PathFactory just launched a simple AI chat that provides content recommendations and microsites based on the stuff your buyers actually care about. Bonus: Finally know the ROI of your website content outside of just touchpoints and signals. Take a product tour or try it out for yourself 👇

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I get asked every week to consult on smaller agencies. Here's all you need to know: 1. Hire great people. Without them, you'll constantly be putting out fires. 2. Choose an ICP. Without one, you'll need to endlessly build new skills and SOPs. 3. Become world class at your service. It's easy to scale when you're better than 99% of the market. It may seem obvious, but it's not. Finding an agency excelling in all three areas is near impossible because: → Hiring & retaining great people is incredibly difficult. → Turning down quick money to maintain your ICP is incredibly difficult. → Becoming world class at your service is incredibly difficult. Multiply them all together & you have an insane mountain to climb.

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Want your content to drive ROI that gets the C-suite...excited? Make 👏 it 👏 valuable 👏 AF 👏 What does Valuable AF content look like? It... 💥 Includes novel insights (from SMEs) 💥 Easy to read (and skim) 💥 Optimized for SEO 💥 Written in words a robot would not use Make the quality undeniable and the 💰 💰 💰 💰 💰 will follow. #ContentMarketing #ContentROI

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Unlike content and ads, outreach can help your agency control the quality of lead flow & upscale to bigger clients. So if you're struggling because you just keep getting more of the same clients, but ideally you'd want to work with much bigger companies, then you need to install a predictable outreach funnel. It will get you on their map. It will connect you with your dream target. It will help you start conversations with them. It will help you book meetings to prove your value. And it will help you sign up bigger & better business. If you need help to do this for your agency, just DM me, I'd be glad to talk and walk you through what it would involve. ______ To learn more about getting clients consistently for your agency from LinkedIn go to 🦖 Tudor D. then click the 🔔 icon. You’ll be notified every time I post and you’ll be sure never to miss important content! #agency #newclients #AscendancyProgram

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The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. It’s the most direct connection you can have with your audience, short of showing up at work and slapping a PDF onto their sad desk lunch. Building an engaged email audience takes a great deal of time, and you have to make sure what’s in the newsletter is worth it for a reader to hand over an email address. If the content is good enough over time, people will come back for more.   We surveyed the best email newsletters covering financial topics, drawing inspiration from many of them. Below are the insights we were able to glean from finance content’s top contenders: https://lnkd.in/gC4GT6kW newslettermarketing #audienceengagement #contentcreation

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The Ultimate Marketing Hack: The Rule of Three Use this psychological trick to make your brand memorable... The rule of three: 1. Use three words in your slogans and taglines. 2. Use three ads to create better stories for your brand. 3. Use three pricing options on your product page so they choose the middle option. And use three main points in your content like I just did. hashtag#marketing hashtag#contentmarketing hashtag#branding

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Here’s how to make the most ROI possible at the next event or conference you’ll be attending.   It starts with your actions before, during, and after the event - they can truly make or break the ROI you experience. BEFORE you go, take some time to set clear goals. What do you want to achieve? Whether it's making new connections, generating leads, or increasing sales, having a plan will help you stay focused and make the most of your time. AT the event, be proactive. Engage with attendees, share your elevator pitch, and don't forget those business cards! Every interaction is an opportunity to build valuable relationships. Talk to people and listen to!!  AFTER the event, follow up with the contacts you made. This step is often overlooked but is crucial for turning connections into meaningful business relationships. A simple follow-up can lead to new clients, consults, or referrals. By planning your actions and tracking your results, you can ensure that your time and money are well spent. Make every event count and see the benefits roll in! 👉 Check out Ep 103 of my podcast to learn more about the 3 things you should do BEFORE attending any conference or event … and this is whether you're speaking, attending or even sponsoring or exhibiting at a booth. https://lnkd.in/dT9AUwmp #networkingevents #maximizeroi #eventtips

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Here's how I structure a basic marketing strategy: 1. 𝗔𝗹𝘄𝗮𝘆𝘀 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗳𝗶𝗿𝘀𝘁: Set up pixels, tags, and conversion actions. If you don't have data, you can't make informed decisions or track progress. 2. 𝗔𝘀𝘀𝗲𝘀𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: - Can users understand what you do within the first 3 seconds of getting to your site? - Does it load quickly - Does it look good and properly represent your business/products? - Is it laid out so it's easy to navigate and contact or purchase from you? 3. 𝗘𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗼𝗿 𝗖𝗥𝗠 𝘀𝗲𝘁𝘂𝗽: Customer information they give you directly (1st party data) is insanely important. It protects you against all the changes advertising & social platforms are making. - For eCommerce or SaaS businesses, email marketing can make up over 30% of your monthly revenue. - For Lead Generation businesses a properly setup CRM helps you stay on top of leads and customer outreach. 4. 𝗦𝘁𝗮𝗿𝘁 𝗮 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗯𝗿𝗮𝗻𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻: Google search results are getting busier and busier with each month. Own your brand's position at the top of Google. This campaign type is cheap and ensures more control over how your brand is presented. Plus, it gives you valuable data on your customers. 5. 𝗦𝗲𝘁𝘂𝗽 𝗮 𝗯𝗮𝘀𝗶𝗰 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲: This could be search, shopping, or performance max. Depending on your product or service, this could be your core campaign. Doing this before paid social creates an opportunity to get in front of customers who are further along in their buying journey. 6. 𝗥𝘂𝗻 𝗮𝗱𝘀 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮: Paid social gives you higher reach for lower cost and allows you to craft a compelling story with images, carousels, slideshows and video. Depending on your business & budget, saturating Meta Ads could be your primary channel for generating sales or leads. 7. 𝗥𝘂𝗻 𝗿𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 & 𝗿𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Not all customers will convert the first time they encounter your business or products. Make sure you continue to get in front of them with retargeting ads and remarketing strategies. Let me know if you have any questions! 🙂

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Quick story... Meet John and Michael. They are founders of DTC brands. Both use agencies to manage email & SMS channels. Both with the same goal: to skyrocket channel growth. John’s agency focuses all on tactics. They’ve mastered every email trick, tactic, and technique you can think of. Yet, they lack a cohesive strategy. It's like having a toolkit without the manual. On the other hand, Michael’s agency takes a different approach. They avoid short-term tactics. Focus entirely on strategy. They understand that the real success in growing a brand's email and SMS channels lies in the long view to build sustainable growth. John and Michael decide to have a little competition. See who's email/SMS performs better. John's agency's tactics against Michael's agency's strategy. So, who wins in this showdown between tactic-heavy and strategy-driven approaches? Michael's agency wins. Hands down. Michael's strategic approach not only won, it dominated. Why? Because strategy trumps tactics. Tactics can be learned and added anytime. But without a strategic backbone, they fall short. Michael's agency may not use immediate tricks. Their strategic depth integrates new tactics effectively. But John's agency? They use the best tricks and tactics. Yet without strategy, they are lost. Like sheep without a shepherd. Like a boat without a rudder. John’s emails struggle with weak engagement. And poor conversion rates Ultimately, disappointing revenue figures. A clear sign of tactical overload without strategic direction. The secret they’re missing? I can sum it up with 4 words … If you're looking to not just compete but dominate in your market, remember these four words that could change everything: HYPER PERSONALIZED CUSTOMER JOURNEYS This strategy enhances engagement and conversions. It drives substantial revenue growth. And delivers messages that resonate deeply. If you’re aiming to elevate your brand's email and SMS revenue... Don’t just use an agency that collects tactics. Invest in an agency who's strategy scales your brands growth sustainably.

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You've tried paid ads and they didn't work. You've tried SEO and that didn't work either. Why? Most likely, it's due to a leaking funnel problem. Somewhere along the line, your visitors aren't converting—they get distracted and leave. ADIOS! But what if I told you this could be fixed for just $1? Sounds too good to be true, right? But wait, there are 5 conditions: ↳ You NEED to have a 'starter's mindset'. ↳ You can COMMIT to an hour-long strategy session. ↳ You are open to learning new things. ↳ You want to be part of a like-minded community. ↳ You have the budget to set aside for a monthly server fee. If you meet these criteria, secure your slot at https://lnkd.in/gTDibwm8 and follow the instructions on the thank you page after making your payment. I personally have clients who have successfully driven thousands of visitors to just one page that converts visitors into customers. My own one-page website generates organic traffic that brings 'free money' without social media. So, this offer should be a no-brainer. Either you act, or stay back. Need more info? Check out the link above or just DM away.

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Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There

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Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There

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