Bram Van der Hallen’s Post

Great Update! Facebook Ads now lets you edit attribution settings to show 'First conversions' (only the initial conversion after an ad click/view) and 'All conversions' (all conversions after an ad click/view). This update aligns better with Google Analytics 4, making it easier to explain differences in ad reporting to clients. #digitalmarketing #facebookads #ppc #googleads #googleanalytics

Absolutely one of the cooler and more impactful updates from Meta around media measurement. The 'first conversion' metric likely provides the strongest initial indication of creative success for paid buys, advancing optimization, measurement, and strategy conversations for brands and agencies. #paidsocial #creativemeasurement #ads #meta

Expectations of Matching Reports from Google Analytics and Meta Ads Manager One of the biggest frustrations for advertisers is when clients insist that Ads Manager reporting is inaccurate because it doesn't align with Google Analytics. Meta and GA4 measure conversions differently, with Google having less data than Meta. Only Meta knows when someone views your ad but doesn't click until conversion. Meta may be better equipped to link conversions to ads when users switch devices or return days later to complete a purchase. By default, Ads Manager attributes conversions when someone clicks an ad and converts within 7 days or views an ad and converts within 1 day. Many advertisers mistakenly believe that all conversions in the Results column happen immediately after clicking an ad. This is not the case. Regardless of using UTM parameters, it still doesn't solve the issue of view-through conversions. It's unlikely to be sufficient to help GA4 correctly attribute a conversion from Facebook if it occurs days after the initial click. It's important to use both reports. Use GA4 with UTM parameters as a secondary source of information. This can also help identify discrepancies if you can't explain them. But neither is perfect or ideal—it's crucial to understand and communicate this to the client if necessary.

𝐁𝐢𝐠 𝐍𝐞𝐰𝐬 𝐟𝐨𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐢𝐧 𝟐𝟎𝟐𝟒! 🎉 Facebook Ads just got a fantastic update! You can now edit the attribution settings to see differences in the conversion count. Here’s why this is so exciting: Before this update, you could only choose specific time periods for clicks or views. But now, you can also choose the 'conversion count,' which lets you see results by 'All conversions' and 'First conversion.' Why 'First conversion' is a Game Changer! 🔥 >𝐅𝐢𝐫𝐬𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧: This counts only the first measurable action (like a purchase or sign-up) that happens after someone clicks or views your ad. >𝐀𝐥𝐥 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬:This counts every measurable action that happens after someone clicks or views your ad. Many advertisers get confused about the differences between Meta Ads results and Google Analytics 4 (GA4). Now, with this new feature, you can see 'First conversion' data, which aligns better with GA4. That’s because 'First conversion' only counts the initial action, while 'All conversions' counts everything, making 'First conversion' results lower than 'All conversions.' This makes it easier to explain to your clients how Meta's attribution works and why results differ between Meta Ads and GA4. 𝐇𝐨𝐰 𝐭𝐨 𝐔𝐬𝐞 𝐓𝐡𝐢𝐬 𝐅𝐞𝐚𝐭𝐮𝐫𝐞: 1. Go to Ads Manager. 2. Click to change the Attribution settings. 3. Choose your attribution window. 4. Select to show 'All conversions,' 'First conversions,' or 'Both.' Stay tuned for more updates! 👋 Visit my profile for the latest news and hit Follow to stay updated on all new features and insights. #facebookads #healthcaredigitalmarketing #leadgeneration

🚀 Google Ads Trends to Watch in 2023 🚀 Are you ready for the next level of your digital advertising? The way Google Ads works is always changing, and 2023 looks like it will be a fun year for marketers. Here are the most important new things and trends to watch: 🔹 Fewer campaign controls and more AI: Google Ads is improving how it targets video content and putting more of an emphasis on how AI can improve the performance of ads. Campaigns will be smarter and need less human tweaking. 🔹 Vehicle Listing Ads Expansion: Great news if you work in the auto business! Google Ads is adding more vehicle listing ads, which means you can reach more possible buyers. 🔹 New Google Analytics Audiences and Metrics: Better analytics tools will help you learn more about your audience and keep better track of how well your efforts are doing. 🔹 Third-Party Cookie End Date Moved to 2024: The end date for third-party cookies has been pushed back to 2024, giving marketers more time to change their tactics. 🔹 Farewell to Similar Audiences: Google is saying goodbye to Similar Audiences, so you'll need to look into other ways to target your ads. 🔹 Performance Max Expansion: Performance Max is adding Smart Shopping and Local marketing to its list of useful services. Get ready for more money back! 🔹 Spy on Competitors: From the Search Engine Results Page (SERP), you can now see the ads that your rivals are running. Keep a close eye on the competition to stay ahead. 🔹 New Google Ads Assets: More room on the SERP can be claimed by verified advertisers with the help of new assets. This makes them more visible and encourages engagement. 🔹 YouTube Audio Ads: Audio ads on YouTube are a new way to reach people and make your mark on the site where people share videos. 🔹 Automated Voiceovers for YouTube Ads: Add automatic voiceovers to your YouTube ads to get people more interested in them. 🔹 Local Ad Innovations: You can better reach possible customers in your area with three cool local ad options: Auto-suggest, Similar places, and Navigational ads. Follow these Google Ads trends to stay ahead of the game in 2023. 📈 Watch your digital marketing go through the roof if you don't improve your ads! 🌟 🔥 #GoogleAds #DigitalMarketing #AIAdvertising #2023Trends #YouTubeAds #Analytics #LocalAds #CompetitorAnalysis #MarketingStrategy #AdvertisingTips #Voiceovers 🔥

Big Update in Facebook Ads for 2024! 🔥 Facebook Ads now lets you edit attribution settings to see differences in conversion counts. What Changed? Old Way: Only choose specific click/view periods. New Way: Choose between 'All conversions' and 'First conversion'. Why It’s Great: 'First conversion': Counts only the first conversion after an ad click/view, similar to Google Analytics 4. 'All conversions': Counts all conversions, even after the first one. Benefit: 1. Clearer Performance Metrics: You'll have a clearer understanding of your ad performance. Knowing the difference between initial conversions and all subsequent actions helps you make better decisions about your ad strategy. 2. Client Communication: It becomes easier to explain the results to clients. For example, you can show why the numbers in Facebook Ads might be higher than in GA4, because GA4 only counts the first conversion. 3. Better Alignment with GA4: This new feature helps align your Facebook Ads data with GA4, reducing confusion and providing a more consistent view of your marketing efforts. How to Do It: 1. Open Ads Manager: Go to your Facebook Ads Manager. 2. Change Attribution Settings: - Navigate to the campaign or ad set level where you want to adjust the settings. - Click on the campaign or ad set name to open the settings. - Look for the 'Attribution Settings' option. 3. Choose Your Conversion Type: Select 'All conversions', 'First conversions', or both, depending on what you want to measure. Feel free to DM me with any queries or for further clarification. #facebookads #metads #digitalmarketing

📉 Are you struggling with tracking and performance from Meta Ads? 📈 Their new GA4 integration can boost your conversions by 22+% and provides deeper insights into cross-platform user journeys and conversion attribution. According to Search Engine Journal, the key steps to integrate Google Analytics 4 are: ✅ 𝐔𝐬𝐞 𝐔𝐑𝐋 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐁𝐮𝐢𝐥𝐝𝐞𝐫: Leverage Google’s Campaign URL Builder to create trackable links for your meta ads. This tool helps you add UTM parameters to your URLs, enabling detailed traffic source analysis in GA4. ✅ 𝐃𝐞𝐟𝐢𝐧𝐞 𝐒𝐨𝐮𝐫𝐜𝐞, 𝐌𝐞𝐝𝐢𝐮𝐦, 𝐚𝐧𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐕𝐚𝐫𝐢𝐚𝐛𝐥𝐞𝐬: Configure your UTM parameters with ‘facebook’ as the source, ‘paid’ as the medium, and your specific campaign name. This setup ensures precise attribution in GA4. ✅ 𝐀𝐝𝐝 𝐓𝐫𝐚𝐜𝐤𝐚𝐛𝐥𝐞 𝐋𝐢𝐧𝐤𝐬 𝐭𝐨 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬: Insert your UTM-tagged links into your Meta ad campaigns, either in the “Website URL” field or within the ad copy. ✅ 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐢𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝟒: Once implemented, monitor Meta ad performance in GA4 under Acquisition > Traffic Acquisition, with options to analyze by session medium, source, campaign, and more. Boosting conversion rates is the obvious win here, but strong cross-platform attribution models helps us better understand our holistic digital marketing performance and make informed decisions. I hope this helps anyone looking to improve their Meta Ads experience, if your team needs help implementing this new integration, don't hesitate to reach out! Check out SEJ's Blog Post in the comments for a deep dive! #MetaAds #GoogleAnalytics4 #SocialMediaAds #DataAnalysis #DigitalMarketing

3 surprisingly overlooked tips to elevate your Google Ad campaigns and results 🚀 What would you add to this list? I’d love to hear what you think matters most when it comes to #GoogleAds .. Become Data Obsessed 💻 Data is your best friend when it comes to Google Ads so you want to first make sure you are tracking everything as accurately as possible. Remember that Google will optimise for the conversions you set up and tell it to focus on! Poor Data = Poor Decisions = Poor Results 🚨 You then want to spend a lot of your time analysing the data in your account so you can keep optimising and making changes to try and improve the results over time. There are loads of different metrics you can use to your advantage but ultimately you want to work out what is working well so you can do more of that and what is NOT working so well so you do less of that. .. Look At Things Holistically ♻️ Data is great but ultimately there are lots of moving parts when it comes to a successful Google Ad campaign. People often overlook things like; - The landing page conversion rate - The offer and messaging - The re-targeting efforts - The lead follow up process - Improving the AOV A common issue I have seen over the years is the campaign is generating good leads but how those leads are being managed and followed up with is the problem! It's really important you look outside of the box when it comes to Google Ads! .. Experiment 🧪 Test, test and TEST! There are so many different settings, options and targeting capabilities within Google Ads that it’s very difficult to know what is going to work best without actually testing it. You can run all sorts of A/B tests and experiments, here are some examples; - Bidding Strategies - Campaign Types - Ads / Ad Groups - Keywords - Landing pages - Ad Placement - Audiences To summarise - Utilise your data, experiment and think outside the box! #googleads #payperclick #googleadvertising #googleadwords

Struggling with your Google Ads performance? The secret might be in the details – more specifically, conversion tracking. Conversion tracking is not just about measuring your return on investment. It's about understanding how your customers are interacting with your ads and website, identifying what's working and what's not. By using conversion tracking, you can pinpoint the ads, keywords, and campaigns that are most effective, allowing you to optimize your ad spend and boost your ROI. Understanding your audience's behavior and preferences is key to running successful ad campaigns. Without conversion tracking, you're essentially flying blind. Remember, the aim is not only to attract clicks but to convert those clicks into customers. Isn't it time you started focusing on conversions as much as clicks? Are you currently using conversion tracking in your Google Ads strategy? Share your experiences below. #GoogleAds #DigitalMarketing #ConversionTracking #AdOptimization

🚀 Results from my recent Facebook Ads Campaign! 🚀 I want to share the outcomes from our brand "mercurypk" latest Facebook Ads campaign! 💼✨ 📊 Ad Set #1 - : Objective: Website Purchases Budget: Rs5,000 Amount Spent: Rs4,999.90 Duration: 17 Nov 2023–24 Nov 2023 (8 days) 📈 Key Metrics: Impressions: 7,661 CPM: Rs652.64 (Cost per 1,000 Impressions) Link Clicks: 116 CPC: Rs43.10 (Cost per Link Click) CTR: 1.51% Results: 3 Website Purchases I made two ad sets with two different audiences, one strictly urban, and one with a little more variety. I ran AB testing and shut off one Ad set after I saw it was not as good as the other one. I still want to lower the cost of CPM and CPC to under Rs300 and Rs20 respectively for better result so any suggestions are welcome. 💡 🎉 Outcome: Our approach and targeted ad content resulted in an impressive click-through rate (CTR) of 1.51% and successfully drove 3 valuable website purchases! 🛍️💰 💡 Insights: Understanding these metrics helps us fine-tune our future campaigns for even greater success. It's all about reaching the right audience with the right message! 🎯 Here's to continued success and growth and learning! 🌐📈 #DigitalMarketing #FacebookAds #MarketingStrategy #Analytics #MarketingResults