Coalition for Content Provenance and Authenticity (C2PA)’s Post

AI spam sites are naturally a concern for SEOs- they can churn out content, rank highly for it, and are seemingly going unpunished by the algorithm. However, Google is becoming better at recognising AI content, so spam sites are not sustainable and will likely be penalised in the future. If you're a lone marketer throwing your hands up in their air in frustration at this. Take a deep breath and consider HubSpot Content Hub. YES it does use AI. However, this AI repurposes your content that's already written, such as blogs or landing pages, into social posts and other content at the click of a button. Talk to us about Content Hub and book a meeting here: https://lnkd.in/eM9pHNvY So you can work smarter, not harder with AI- but ethically. #contenthub #hubspot #contentmarketing #digitalmarketing #marketing

Google: Human Oversight For AI Generated Content Is Important Google's Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the Google Search Central Live event in San Francisco last night. Danny Sullivan wrote, "right now, there are well-recognized issues with AI-generated content, so human oversight is important if using it to create content." Here is the context Edward Hyatt quoting Sullivan as saying that one day AI might write content as well or better than those with PhDs. Danny explained the AI is not there yet and it is noticeable, so human overnight is important: Read more https://lnkd.in/dP8jMZ6X #humanoversight #oversight #AIContent #search #searchengine 

Imagine having an AI that can look at 2 hour-long videos or 5,000-word articles and tell you if it's worth your time reading it. You don't have to imagine. It's already here. This technology is insane and will change everything. You wake up, your AI has already looked through hundreds of pieces of content. It's synthesized and summarized for you. And you can decide what to do next. No more dealing with crappy SEO-filled Google results No more looking at ads.

Here's how I plan 1 week of content in 1 hour (w/ my non-BS AI content agents): See, non-personalized AI suggestions range from: • straight-up bad • utterly ridiculous And for the past 3 months, I've been trying to find a way to fix this. And I think I did. I created 3 AI tools: • One for long-form content repurposing • One for creating weekly content plans • One for writing top-notch LI content So far, I haven't seen any other tool that would do all three of those things well. I've been using it for the past 3 months to generate: • $12,450 in inbound leads for my agency • 376,382 LinkedIn impressions • ~2,000 new followers And on Saturday, you can receive it 100% for free. To do this: 1. Check the link in the comments 2. Subscribe to my free inbound lead-gen course 3. Learn how to use the AI agents + killer content strategy to 📈 your inbound leads 101 people have already been setting it up since yesterday. It's your turn, my friend.

Lets talk about Google update!👀 Yes! It's late but I was waiting and keep looking my sites which are 80% AI generated. 🔥 For those who are saying that AI content has been deranked by Google...🌐 The answer is a big no! ❌ It doesn't matter whether the content is AI generated or human but your content should have value and people should get value from your content.💯👑 Be honest with your business! . . . . #lamkhurshidbilal #developer #localseo #AnalyticsInsights

Google new policies & AI-GENERATED CONTENT. NEW UPDATE HERE !! #AI #ArtificialIntelligence #MachineLearning #DeepLearning #TechTrends #AIChat #Automation #FutureTech #AIInnovation #DataScience #SmartTechnology #DigitalTransformation #AIEthics #AIResearch #CognitiveComputing #RoboticProcessAutomation #AIRevolution #AIForGood #TechInnovation #AIApplications #digitaladvertising #ceonetwork #ceo #smallbusinesssuccess

Despite its pretty severe mishaps, #Google is now increasingly showing AI Overview for search queries. 🔍 Here are some tips on how you can optimize your content to increase your chances of showing up in AI Overview. ✅ Create well-researched, high-quality content: Ensure your content is informative and engaging. Even the bots like high-quality content! ✅ Get your content structure right: Use clear headings, subheadings, and bullet points to make your content easy for AI to understand. (Basic on-page SEO stuff, really. :) ✅ Talk like a human being: Use natural language when you're answering the questions your target audience is likely to ask. In other words, speak like a person. ✅ The bots also like data: Back up your claims with data and statistics when possible. That means throwing in some numbers and charts! By following these tips, you can increase your chances of having your content featured in #AIOverview. 📈

If you're stuck on how to write all the content you need to talk to your ideal customer or client, try this simple prompt for whatever AI platform you're currently using: (side note, I've been using the premium version of Google Gemini...and it's been performing VERY well) "In a minute I am going to ask you to write some copy for my business. This will include blog content, Instagram posts, and sales emails. Before we begin, I want you to fully understand my business and customers." Using best practices from the 5 most popular marketers in the world, ask me 20 questions about my business, customers, audience, and anything else you need in order to complete the tasks to the best of your ability" Try this with free and paid versions of your favorite AI platform, and take note of the differences in what you get back. As usual this is just the foundational prompt that will enable you to further refine what you want the platform to produce, but...I guarantee it will shave a LOT of time of the copy creation process! Let me know in the comments how it works for you...

With the number of Gen AI users surging from 7.8 million in 2022 to 100.1 million in 2024, ensuring brand safety and content authenticity has never been more critical. The #C2PA is setting new standards in the age of generative AI by providing a framework for verifying the origins of digital media, enhancing transparency, and protecting brands from the risks associated with AI-generated content. Publicis Groupe’s Ray Lansigan and Adam Buhler explain how C2PA adoption can strengthen your marketing strategies: https://lnkd.in/guazvA3V? #ContentCredentials #ContentAuthenticity #GenAI #Marketing #BrandSafety