We admit: asking “dumb questions” can be tough. Many people often hold back from asking them out of fear of embarrassment. But as awkward as they may be to ask, if you’re not verbalizing your dumb questions, you could be missing out on major opportunities to learn and grow personally and professionally.
Take it from Under Armour CEO Stephanie Linnartz. Stephanie spent 25 years at Marriott, ultimately rising to president, before she took the role with the performance apparel giant.
In this episode of #ThisIsWorking, Stephanie sits down with LinkedIn editor in chief Daniel Roth to talk about her journey to the C-suite, and how asking dumb questions was pivotal to her smooth transition into retail.
“I did a lot of listening and learning,” Stephanie said. “I read every single thing I possibly could about the company and the stakeholders, every analyst report, and that helped prepare me. So I walked in with some base level of knowledge about the strengths and the opportunities for the company before, before I began.”
What skills do you think make an effective CEO? Are you afraid to ask “dumb questions”? Let us know in the comments.
[Auto-Generated Captions]
Being a CEO is a tough job. The spotlight is on you and every company decision
becomes your decision. I often talk to executives about how they handle
sitting in the hot seat, but rarely about how they prepare to take on that responsibility. (upbeat music) Today, Under Armour Chief
Executive Stephanie Linnartz is lifting the curtain for us. Stephanie stepped into the
role just under six months ago and had to fill a huge
skills gap to do so. Her entire life has
revolved around hospitality. Stephanie's family owned
and still owns a hotel and well-known bar in Washington, D.C. and she spent 25 years rising to the top of Marriott International. In her last role, she was
President of the company, overseeing 8,200 properties in 138 countries and territories. Then, she decided to take a massive leap into the world of sportswear. Nowhere on her profile
would you clearly read, "This is a person to lead Under Armour," a behemoth of a company that was going through years of sluggish performance. Here's how Stephanie Linnartz prepared for her first CEO role. (upbeat music) I think we hear a lot about new CEOs and what they've gone through, but what's the prep like to become CEO? What did you do? How did you prepare for this role? - I was entering a new industry, so I did do a lot of
listening and learning. So, I did read every single
thing I possibly could about the company and the stakeholders, read every analyst report, and that helped prepare me. So, I walked in with some
base level of knowledge about the strengths and the opportunities for the company before I began. But I do think some of the
greatest learnings I got, in that run up to starting my job, were spending time in the
stores talking to the teammates. So, I was kind of like undercover boss before I was the boss. - (chuckles)Right. Yeah. - And I would just go in
and ask the dumb questions. "Why do you do this?" "What's selling?" "Why is this over here? What- ?" You know. And I gained so much insight about things that we could do better in terms of merchandising the stores or things that were resonating with customers and things that weren't. (upbeat music) - Out of a sea of information must come decision-making. In the case of Under Armour, it was in desperate need
of immediate action. Its shares had dropped more
than 40% in the last five years, losing its reputation as the
innovative sports company that had heavyweights like
Nike and Adidas shaking. In planning Under Armour's revival, Stephanie developed a strategy called "Protect This House 3", named after one of the company's most
popular marketing campaigns. Stephanie outlined a new set of priorities to reinvigorate the brand and she took a page out
of her Marriott playbook, where she had grown its
Bonvoy loyalty program to become one of the most
popular reward programs in the industry. Now, Under Armour has one, too, which offers customers opportunities like early access to products and meet and greets
with celebrity athletes. (upbeat music) You picked three big
priorities for the company. I'm sure there's a million projects that people were trying to sell you on or talk to you about
- Yeah. - that they're so proud of and they want to be your priority. How did you get to the point of saying, "These are going to be
our three priorities"? What's the way that a company or a leader needs to prioritize? - I mean, this is going to sound simple, sounds easy, does hard, is I really think it's
about focus, execution, and accountability. - And so when I came into
this role in Under Armour, I thought, "Well, we need to focus more. We can't do everything. We don't have endless money, we don't have endless people. We need to focus on a
smaller set of priorities and then we need to execute against them." And so that's how I really- When I came into the company, there was 35 major efforts and projects and I narrowed that down to
three major buckets of work and nine projects. So, it's better to do a
few things really well or a smaller number of things really well than try to boil the ocean. - And so, have you had
to eliminate projects and how do you deliver to people the news that their projects are not going to be what gets prioritized
under your leadership? - Well, the way, I mean, and I had to do this at
Marriott too, of course. You can't do everything. Nobody can. And I think people
actually want you to say, "We're going to focus on fewer things" and "we're going to cut this
project or this product, not forever, but for now," right? You can say, "We're going
to put that," you know, "on the back burner. But right now, and I've laid out a three-year plan,
but for this timeframe, that's just not going to be
the top thing that we work on." - They're just looking
for some kind of guidance. - Yeah. - They want to believe
they're in the right hands. I think people really want that. (bright music) - Stephanie has embraced guidance and mentorship throughout her career, but she takes a special
interest in advocating for women and considers it an obligation
to tell real stories about her experience as a working mother. She says she's always
honest in telling women that work-life balance is
not always a possibility. What she does say is,
"Focus on the long term." When I asked you about a
quote you gave to your alumni, the alumni magazine at your college, you're talking about your
decision to go to the school and you said your dad gave you some advice where he said, "Holy Cross will not prepare
you for your first job but it'll prepare you for your last job." Can you talk about what he
meant by that as a leader? - Well, Holy Cross in
Worcester, Massachusetts is a Jesuit Liberal Arts college. And what my dad was saying to me is, "You're going to learn things about history and philosophy and religion and how to be a good person,
how to be a good leader." In the case of Holy Cross, it's all about servant leadership. And what my dad was saying to me is, "You know, you can learn
about accounting and tech and all that kind of stuff on the job after you graduate, but some of these fundamentals about what it means to
care about other people is something you'll take with you forever and particularly later in
your life when you're a leader and people are depending on you and when you're a parent for that matter." Right? So, I think he was encouraging me to think about the long term when
I was selecting where I was going to go to college, and that's what he meant, that Holy Cross would prepare me, not for my first job right out of college, but for my last job. - It's just so different
than how I think people think about school today. This idea of building up skills. You got the hard skills, so that you can get the first job and continue building the hard skills so you get to the next job. But what you're talking about here is sort of building a framework that will enable you to just be a leader and to think about that.
- But I think it is about the, I think it's about the learning how to think critically, thinking how to make, learning how to make decisions, to have a framework by which you can digest
a lot of information and distill what's most important. But it's the softer skills that are even more important
in today's day and age, with so much technology
and so much information. - What do you tell people
when they come to you and say, "I want to have a career like yours"? What's the advice that you give? - Decide what you want, think about what you need to do. Nothing replaces
preparation and hard work. And then go for it and take some risk. I've always been a
believer that the rewards that come from risk-taking are tremendous and I'd always prefer that than regret. - Hmm. And you spent 25 years at Marriott, so do you believe in taking
risks with your career, too, jumping companies? Or would you tell people, "Find a place, invest in
this one particular company"? - Taking a risk can be
mean within the company that you work for, taking a risk in a different
job within the same company, or take a different position
in a different country. Or it can mean, literally, in my case, leaving an industry that
I'd spent my entire life in and going into an entirely new industry. And I often thought when I
decided to take a new job or even when I decided to leave Marriott, I always thought about
how bad could it be? Right? I think that risks and
what comes from them are much better than feeling
regret for not trying. - Right. - You spent a lot of time mentoring and especially mentoring women. Is there anything in particular that resonated particularly
well with young moms, maybe, or young women? - Well, I would always
say, "You can do anything but you can't do everything." (chuckles) - Mm hmm.
- Right? And not all at once. So, it's okay to say, "No"
or "Not right now", you know? You know, "I might take that on at
a different time," right? I mean, I've had a lot of
different opportunities come my way to join a board, to join an organization,
or to speak at something, and sometimes I would have to say, "No, I just can't do that right now." - Not right now. - Not right now. - So, here's what jumped out at me. The skills that make you
a CEO are the same skills that are needed to succeed
in any job or even your life. Her idea of "not yet" can help you politely let a colleague down or keep your head in the game when you're faced with a hard decision. Asking dumb questions not only helps you understand nuances of any job, but it serves as an ego check. Your education journey is never ending. So, it's clear how a
hospitality professional like Stephanie can smoothly transition into the CEO job of a
completely different industry. I'd love to know from you, what skills do you think
make for an effective CEO? Let me know in the comments. You can dive deeper into this topic on the "This Is Working" podcast or by subscribing to my newsletter. (upbeat music)
"Likes" get comments-only accepting invitations to those with 500+ connections-Mutual value needs to be present for all connections-both of us must Benefit from this Connection
I have found that Questions(Information) are frowned upon in many companies-questions though get to the point of the matter(at times), questions revel many variables of a company and its organic Personality, most will Not ask questions(they are afraid to show Ignorance)-that is a shame because questions show acute Interest, questions show that we want to "learn" about the company, questions show we "care" and want to know more, questions may show how the company is organized from a decision making standpoint-Ask questions Repeatedly and with passion-You will be a unicorn that stands out at any company
Business Consultant - DEI consultant and taskforce lead - Menopause Mentor, assisting with workplace adjustments and policies - Speaker - Mentor - Coach - Anti racism consultant - Work in progress philanthropist
LinkedIn News in my opinion there are no "dumb questions"!
We learn by doing and having questions answered.
If you don't know, you don't know, there should be no embarassment whatsoever in wanting to understand something, it should be embraced.
People often shy away from asking questions because they don't want to appear "dumb".
How are people supposed to develop and progress if they don't feel safe asking questions?
I ask questions all of the time, I don't know everything and don't profess too either. I am constantly learning and that's crucial for me. I have a curious brain. Is that bad? Does it make me dumb?
If other people view questions as dumb, that's their perogative but it shouldn't stop others wanting clarification on something.
The narrative needs to be changed on this, as when teams/people are well informed it will lead to a more knowledgable, efficient, understanding workforce.
I would say 90% of the time, when I was hesitant to ask a question for any reason, I regretted it soon after when it was quickly revealed to not be a "rookie mistake" but a genuine issue that someone else either had already faced or was going to face eventually. It's led to documentation improvements, critical fixes, and more. The other 10% of the time, a few people chuckled at the guy that misunderstood what a no-op command was and everyone moved on with their day.
I think it's a good point and generally speaking it leads to either the company adapting to resolve your question, or learning how to avoid the issue yourself once and for all.
I have said this many times to people I have helped mentor.
“There is no such thing as a dumb question. I am the expert in my field of operation, that why I am here. I have 40 years, with lots of hands on knowledge you will never find in books. For those 2 reasons you need to pick my mind to avoid dumb errors. Dumb questions avoid dumb errors”
Insightful interview … 3 takeaways think are applicable to all great CEOs:
1) Walking the shop or shop floor & asking simple questions, “What’s selling?” “Why this way?” = such a smart way to skip the deck, get right to the end goal & reverse engineer continuous improvement.
2) “Not yet” = sage construct. Demonstrates maturity for younger execs. signaling they’re playing the long game. For older execs., signals they’ve still got game.
3) Above all, and have never heard this, the notion of preparing for your last job vs. first is personally & professionally inspiring. Logging off to go tell my own kids ….
No, I am a Business Analyst and as such I am NOT afraid to ask questions, even those deemed as “Dumb Questions”. At times the questions you ask Many times your
I was getting radiation for cancer. After many treatments set up with a female, then changed
to a male. They had to set up 3 deflector plates in the machine to change the direction of the lazer beam. As the guy was leaving to go outside and press the button for the 3rd time, I said, excuse me, this may be a dumb question, but should you not be placing a 3rd plate before to pressing the button again. His answers was “ Oh shit “ as his knees buckled as he put his hands over his face. He added the 3rd plate and never said a word.
At my next treatment it was the lady again, and I asked her what would happen if she did not use the 3 rd plate before hitting the button? She replied, “ It would probably have severely damaged your spine, and you may not have been able to walk, why do you ask?” So your dumb question may not be as dumb as you thought. As it turned out the machine would not have fired without the plate being there, at least that was what I was told, but I don’t think so!
As a Technical Trainer I get asked questions all of the time. That's part of my job.
There are dumb ones! I think dumb questions need to be defined though. A dumb question is when you know the answer before you even ask it but you are either trying to get over on the company/person or you are trying to be cute.
What I really see is people in charge not wanting to answer questions. In part because if they answer them wrong or don't know the answer themselves, they don't want to be labeled as "The Dumb Boss."
Some of the time it's legal issues. People don't want to be sued, be held accountable, or lose their job because of an incorrect answer.
What I see is a lot of Bosses using the "Dumb Question Approach," for all questions, to discourage employee's from asking any question.
I think people who are in the know need to take a look at themselves and see if they are using the "Dumb Question Approach." Are you discouraging legitimate questions for fear you look dumb if you don't answer correctly or know an answer. 🤔
We admit: asking “dumb questions” can be tough. Many people often hold back from asking them out of fear of embarrassment. But as awkward as they may be to ask, if you’re not verbalizing your dumb questions, you could be missing out on major opportunities to learn and grow personally and professionally.
Take it from Under Armour CEO Stephanie Linnartz. Stephanie spent 25 years at Marriott, ultimately rising to president, before she took the role with the performance apparel giant.
In this episode of #ThisIsWorking, Stephanie sits down with LinkedIn editor in chief Daniel Roth to talk about her journey to the C-suite, and how asking dumb questions was pivotal to her smooth transition into retail.
“I did a lot of listening and learning,” Stephanie said. “I read every single thing I possibly could about the company and the stakeholders, every analyst report, and that helped prepare me. So I walked in with some base level of knowledge about the strengths and the opportunities for the company before, before I began.”
What skills do you think make an effective CEO? Are you afraid to ask “dumb questions”? Let us know in the comments.
Absolutely asking dumb questions is helpful on any path you take in life. Asking dumb questions shows that you’re willing to risk being vulnerable and also that you have the confidence to follow your instincts. Many of my mentors & managers in my chosen fields of Human Resources and then Psychotherapy encouraged me to follow my instincts & usually positivity resulted.
We admit: asking “dumb questions” can be tough. Many people often hold back from asking them out of fear of embarrassment. But as awkward as they may be to ask, if you’re not verbalizing your dumb questions, you could be missing out on major opportunities to learn and grow personally and professionally.
Take it from Under Armour CEO Stephanie Linnartz. Stephanie spent 25 years at Marriott, ultimately rising to president, before she took the role with the performance apparel giant.
In this episode of #ThisIsWorking, Stephanie sits down with LinkedIn editor in chief Daniel Roth to talk about her journey to the C-suite, and how asking dumb questions was pivotal to her smooth transition into retail.
“I did a lot of listening and learning,” Stephanie said. “I read every single thing I possibly could about the company and the stakeholders, every analyst report, and that helped prepare me. So I walked in with some base level of knowledge about the strengths and the opportunities for the company before, before I began.”
What skills do you think make an effective CEO? Are you afraid to ask “dumb questions”? Let us know in the comments.
Founder & CEO @ Nova Chief of Staff | Acclaimed Fortune 40 CoS to President | First-of-its-kind Chief of Staff Certification Course | C-Suite Leadership Speaker | Building Confidence Around the Globe 🌎
Question: what is the best path for an aspiring Chief of Staff?
My answer: There are thousands.
In this blog post for Nova Chief of Staff, I break down how being a Buyer at Nordstrom prepared me.
"Buying at Nordstrom was a competitive environment. Growing up in sports, that was comfortable to me. Imagine 40 female buying assistants on one floor, half of us working closely together, idolizing the iconic female leaders in our company, and ONE buying job opening that we've all been eyeing. Who's "ready" for a promotion? Who's proved themselves? Who can handle the pressure? Me! Me! Me! I lived for those promotions. And I moved quickly through the ranks. "
This article dives into many facets of my experience with Nordstrom including early leadership, the buyer/buy planner dynamic, the parallels between my roles there and Chief of Staff work, and more.
I hope that by outlining my experience in another role as it relates to preparing me for the Chief of Staff position, you can see how a background of varied experience is of high value and relatable.
There are *many* paths toward success as a Chief of Staff.
✨
In the comments: did you find this post helpful? Tell us about your path to CoS.
#chiefofstaff#nordstrom#executiveassistant#generalist#leadership
I want to share an "AHA!" moment I had last year.
As retail leaders, we balance a lot of different things every day. We actively sell on the sales floor, we plan, schedule, power out merch, work on visual, we teach, train, coach and delegate priorities.
One thing I never prioritized was networking. I always used to wonder how I would fit it into my schedule. I had so much on my plate already - how the heck was I going to network?!?!
Then I think back to every single time I needed an external candidate for a leadership role. Every single time, I had to start from scratch. I had to walk my mall, I had to connect with my LinkedIn network, I had to send messages that never saw a response.
Can you see where I'm going with this? haha
If you are tired of starting from scratch every single time, it is time to prioritize networking. Networking isn't this big scary thing. It is talking to your barista when you are waiting for your coffee, it is connecting with the sales associate at your favorite stores, it is asking other managers in your mall how business is and if they are seeing the same challenges you are. Networking is simply building relationships.
And guess what? It is really easy to fill vacant leadership roles when you've already built strong connections over time instead of only when you needed something.
So, take the time to chat up the person at Starbucks, to connect with the sales associates at Aerie, to brainstorm with the other managers in your mall. After all, working in retail is all about PEOPLE anyway.
#bathandbodyworks#ginghampride#ginghamnation#recruiting#networking
It’s been nearly 23 years since I last advertised a role. It was for a Financial Director, for a well known newspaper group and I advertised it in the Financial Times. Last year, the candidate I placed in that role retired after 23 years with the same company and he sent me the clipping of the advert!
I know it’s frustrating for some candidates when they see a position that has been filled and cannot understand why they were not approached for the role. Very often thinking ‘I would have been perfect’.
As an executive search firm, we very rarely advertise. However we have decided on this occasion to run this one. If you are a GM of a mid-sized (70m+) sporting or consumer goods company and are looking for a new challenge then follow the link I have put in the comments. Don’t ask me why it has to be in the comments!
While I have your attention please please please spend some time on your resume. I have seen far too many bad ones over the years. Be aware I do not use Ai to read CV’s so writing “pick me I’m the best candidate for this job” won’t help you!
I saw the below recently and apologies, I can’t remember who wrote it but it’s a useful guide
1. Key Achievements
↪ Include a sub-header under each role.
↪ Use 3-5 bullet points to highlight major accomplishments.
↪ Focus on results and impact like YOY revenue growth and special projects.
↪ Showcase your proudest moments and the outcomes.
2. Responsibilities
↪ Be concise; emphasise achievements and results over daily tasks.
↪ Senior roles require fewer details in this section.
3. Formatting
↪ Use bullet points for clarity and easy reading.
↪ Keep your CV to two pages.
↪ For older roles (10+ years) list only dates, company, and role title.
↪ Ensure balanced margins and legible font size (minimum size 10).
4. Dates
↪ Clearly mention the month and year for each position.
5. Profile
↪ Spend time crafting your profile.
↪ Blend your personality with professionalism.
↪ Highlight skills, experience, and leadership qualities.
6. Interests
↪ Include this section for additional insight into your personality.
↪ Offers conversation starters for interviews.
I know it is a challenging market out there so if you’re searching for a role do your research, contact internal talent teams/CEO’s and chief people officers. Write “short“ relevant cover letters and stay positive.
Good luck
John
#outdoorindustry#sportinggoods#cvtipshttps://lnkd.in/ev3mGJc4
Fusion Associates is excited to announce that we have been retained by an iconic sporting goods brand to find their next GM EMEA.
This role demands strategic oversight of sales, marketing, and cross-functional teams, driving forward their mission and core values. Ideal candidates will bring a robust background in sporting goods or consumer brands, exceptional communication skills, and a passion for active lifestyles. With a focus on operational excellence and strategic partnerships, this position is pivotal in the company's continued success and expansion.
🔗 Link in comments below.
#OutdoorIndustry#SportingGoods#GM
Guiding brands and businesses with 15 years of passion and expertise, from crafting engaging narratives to engineering seamless systems, all driven by authenticity and innovation
"The path to authenticity is paved with one day of ignoring what the internet says and doing your own thing at a time." - Shauna K. Recently I was honored to speak at the PepsiCo / Frito-Lay Multicultural Regional Conference located at the Baltimore Marriott Waterfront Hotel, and this was the crux of the message based on my Big Brand Theory™ Framework: be you, out loud, all the time using your personal brand as a guide, and watch what you are able to attract. More opportunities, more promotions, more clients, more sales, more contracts, more inspo for your side hustle. How? Because there are already beautiful and wonderful things assigned to you. All you have to do is know how to show up authentically and watch what changes. Wherever you are in your Visionary journey, personal branding holds an answer to a question you may not even know to ask. If you want to know more about the talk at PepsiCo and download the workbook from the talk, go to my profile and check out the article on personal branding. #visionary#personalbranding#personaldevelopment#personalbrandingexpert#authenticity#coach#consultant#publicspeaker#branding
I recently had the opportunity to visit our QVC US headquarters, where I spent valuable time with leaders from across our global business. 🌎💼✈️
During the week we delved into strategic discussions, exchanged insights, and explored innovative approaches to drive our organization forward.
Here are some key takeaways:
1. Collaboration Knows No Boundaries: Meeting face-to-face with colleagues reinforced the power of collaboration. We shared diverse perspectives, challenged assumptions, and co-created solutions that will shape our future endeavors.
2. Investing in Relationships: Beyond meetings and presentations, we connected on a personal level. These interactions fostered trust, strengthened bonds, and laid the foundation for lasting partnerships.
3. Learning from the Best: Our leaders generously shared their wisdom, drawing from years of experience. Whether it was a casual chat or a workshop, I absorbed valuable lessons that will inform my professional journey and learning together was fun!
4. Navigating Uncertainty: The ever-evolving business landscape demands adaptability. Our discussions centered around agility, resilience, and anticipating market shifts. Together, we explored strategies to thrive in an unpredictable world.
5. Inspiration Everywhere: From the bustling city streets to the serene office corridors, inspiration was abundant. I returned home full of fresh ideas and energy 🚀
#lovemyjob#weareQVC
Most Influential People of African Descent [Global 100 under 40] | Int’l Best-Selling Author | Senior Lecturer of Professional Practice | Global Business Consultant| Co-Founder, MindLynks
🌟 Tuesday Talks
💼 Setbacks could become Comebacks…
✅ It all depends on how ‘Pro-act’ to circumstances.
💯 Have an amazing Tuesday
✍🏾 Would like to hear your thoughts - Put one or two of yours in the comments section…
VC - All rights reserved to the respective owners.
✅ If you liked this, kindly follow me and hit the notification button 🔔for more.
#brand#brands#branding#fmcg#succcess#workspace#corporateworld#worklife#tuesdaytalk#buisness#retail
As we usher in the New Year, we're thrilled to acknowledge two exceptional work anniversaries that hold a special place in the heart of Casual Precision. January marks an impressive 5 years since our first employees, Daniel Aiello, and Ron Laessig, joined our dynamic team in 2018.
🌟 Daniel's 5-Year Milestone:
Dan, your dedication and work ethic are unmatched! Over 5 years, you've played a key role in growing our performance division, from the entry-level grunt work to executive-level planning and optimizing of massive campaigns. Your leadership drives our success, cheers to more years of achievement!
Ron's 5-Year Journey:
Ron, as we mark 5 years together, your impact on shaping and expanding our performance side is truly commendable. Starting as CP's second client and evolving into our VP of Sales, your savvy way of attracting clients has been instrumental in our biz dev success. You've really shaped the way our performance department has grown.
👏 Join us in giving Daniel and Ron a round of applause for their dedication and contributions to Casual Precision! Cheers to more success in 2024 and beyond.
#CasualPrecision#AdvertisingExcellence#CreativeMinds#StrategicMarketing#DigitalAdvertising#ClientSuccess#MarketingStrategy#BrandEngagement#AdvertisingAgency#Careers#Markets#SocialNetworking#DirectResponse#Innovation#Management#Marketing#Sales#Strategy#Business#Networking#Inspiration#DigitalMarketingTips#DataDriven#WorkAnniversary
"Likes" get comments-only accepting invitations to those with 500+ connections-Mutual value needs to be present for all connections-both of us must Benefit from this Connection
11moI have found that Questions(Information) are frowned upon in many companies-questions though get to the point of the matter(at times), questions revel many variables of a company and its organic Personality, most will Not ask questions(they are afraid to show Ignorance)-that is a shame because questions show acute Interest, questions show that we want to "learn" about the company, questions show we "care" and want to know more, questions may show how the company is organized from a decision making standpoint-Ask questions Repeatedly and with passion-You will be a unicorn that stands out at any company