Thomas Grünberg’s Post

'United in the heart of Europe' was the official motto of this year's UEFA EURO 2024 in my home country Germany. Despite some up and downs on the pitch for some nations - it was amazing to be the host. I met so many great fan groups from all parts of Europe and everyone I talked to was super friendly, respectful and full of joy. Hope this will have a lasting moment in everyone's memory. I wish society would always treat each other like in the past 4 weeks in Germany. Everyone can make a difference. Thank you Philipp Lahm DFB

Deinfluencing is having a comeback! What does that mean for your brand?  This trend is encouraging consumers to take control of their purchasing decisions – as users are getting fed up with a constant barrage of social media posts promoting new purchases. Our team at Brandwatch spotted this trend on the rise by using the Brandwatch Consumer Research tool. You can see on the graph below how the trend has changed over time. The trend peaked in 2023 on TikTok, where people started calling out products that didn’t meet their expectations. A single post deinfluencing one of your products could lead to millions of negative impressions about your brand. So what can brands do? I’ve added a link to our bulletin in the comment section below where you can dive into some tips on tackling this trend. What do you think of deinfluencing?  

🇪🇺 This is me 2 weeks ago in Croatia 🇭🇷 - a country I was able to travel to without showing any passport, using the same currency € and mobile data contract as I use back home in Germany. 🇩🇪 🇪🇺 While I benefit daily from the small things mentioned above, the goal of the EU is to keep peace within its 27 member states, security, justice and stability. Things that were not a given for hundreds of years on our continent and unfortunately are in danger recently. As a young professional, born behind a wall in East-Germany, and now working in an international environment, voting in the upcoming EU Parliament elections is inevitable as I want to shape my generation's peaceful and sustainable future. And so can 373 million fellow EU-citizens with me this weekend. For stronger connections. For more togetherness 🤝 🇪🇺 #UseYourVote #EUelections2024 European Parliament

🎙️ Tune in later today, as our experts Jillian Sayuri Falconi & Ksenia Newton will give some hands-on pro tips on how to evolve your social media strategy and advance your programs to the next level. Register for free here: https://lnkd.in/eDW7akXX

🚨 Job alert - We are hiring for a talented email marketer. Exciting times to join our dynamic Growth team here at Brandwatch & Cision. https://lnkd.in/dfwMgkfN

🎧 Tune in to our webinar next week to explore the secret behind successful social media campaigns curated by our expert speakers: Milena Toro, Creative Strategist at IBM, and Brandon Smithwrick, Head of Content at Kickstarter. Sign up here: https://lnkd.in/e8CcZUFr

💡Did you know that customers who have an emotional connection with a brand have a 3x higher lifetime value and are more likely to recommend the company, at a staggering rate of 71% compared to the average of 45%? (according to a survey by Motista). In November, Brandwatch held a Marketing Virtual Summit, where Ross Middleham shared his views  in a session on creating social media content. We asked him: “How do you find and create content that resonates with your audience?” His answer to the above question made me ponder about how emotions often play a pivotal role in shaping perceptions and influencing decision-making processes and how marketing is no longer about the stuff you make, but about the stories you tell. Does Ross’s perspective resonate with you? I’d love to know in the comments below. If you enjoyed the clip, do watch the full session here:  https://lnkd.in/dS3-h56W

Anyone has an OMR Festival promo code? 😂 Happy to take a sales call... Tag your favourite vendor below 👇

🇩🇪 Die Reaktionen aus dem Netz waren (fast) zu erwarten. Mentions aus dem Social Web aus den letzten 3 Tagen mit Brandwatch Consumer Research. Es wird sich zeigen, wie sich das Trikot tatsächlich verkauft. Und wie wir im Sommer abschneiden ... 🏆