Zuora

Happy customers are good for business. Do you know your customers enough to keep them coming back? Ask 4 questions to unlock the insights💡 you need to keep your customers: 1. Who is your target customer is? (What are their needs, preferences and behaviors) 2. Why do they choose you? (What's your unique value prop?) 3. What are they willing and not willing to pay for 4. Are you using this data to inform the experience you create? Learn more in the comments.

Rolling out a new GenAI feature? Here are some key things to consider for pricing and packaging success: 💡 Only a small fraction of SaaS companies are monetizing successfully 💡 Packaging is critical to prioritize before finalizing pricing 💡 Most common packaging models currently including single tier, good-better-best and à la carte. Check out our deep-dive into how to package GenAI features in the comments.

We’ve partnered with EBANX to help companies process local payments in 15 countries across Latin America and Africa. This partnership helps businesses increase their approval rates, conversion rates, and even consumer reach - all without the need of having a local entity in these regions. Learn more about the partnership in the comments.

To keep up with the rapid pace of change, your accounting team will need greater levels of automation and more agile technology. Get a complete roadmap for researching and selecting the right revenue automation software for your company. https://bit.ly/3veW2fB

Simplifying subscription payments can be a game-changer for your business. Here's how payment orchestration can transform your operations: 1. Centralized Management: Eliminate the hassle of managing multiple payment providers with a unified platform. 2. Improved Financial Reporting: Gain better data accuracy and enhanced reporting capabilities for deeper financial insights. 3. Enhanced Customer Experience: Provide smoother, more reliable payment experiences to boost customer satisfaction. Learn more about optimizing your payment orchestration here: https://bit.ly/4bxWHI2

There's no code to crack to find the perfect price or one-size-fits-all answer. Here are some ugly truths about SaaS pricing you may not have considered: 1️⃣ A current macro environment SaaS hasn't really seen 2️⃣ Most features PMs think are monetizable....aren't 3️⃣ There's no such thing as a "simple" price change Dive into these common pitfalls below.

Subscribed Live last week was filled with: 💡 Great insights 🍩 Delicious donuts and maybe even some coffee 😄 Great networking 🐶 And puppies! We can't wait to hit the road this fall with events in London and Paris. See you there!

The publishing industry has shifted from a supply-driven to a demand-driven market which requires a new approach to customer engagement and retention. To remain competitive, media companies must focus on personalization and relevancy. How do media companies maintain staying power and have the agility to meet ever-evolving consumer demand? Embrace AI. Learn more in the comments.

Olympic athlete, Matthew Mitcham OAM OLY stopped by our London office earlier this week to share how he became the first ever openly gay Olympic Champion and created a peak performance environment against all odds. #PrideMonth

Is TIME just a publisher or something more? Our own Felix Danczak explored this topic as well as the impact of TIME's paywall removal a year ago with Mark Stenberg of ADWEEK: https://bit.ly/3VIDz4r