ZeroTo1 🚀

ZeroTo1 🚀

Advertising Services

Orange, California 4,066 followers

A creative performance agency built to guide brands from idea to exit, from Zero to 1.

About us

ZeroTo1 is a full service performance marketing agency for startups, scale-ups and public companies like Instacart, Lowe's, Huel, Landing and Sakara. We help category-leading and disruptive brands achieve their desired outcomes, whether through an IPO or acquisition, through the following: Facebook & TikTok ad creative: UGC, IGC, statics and motion graphics ROI-focused influencer marketing Paid media Affiliate marketing DM us if you want to take your performance marketing from ZT1.

Website
http://zeroto1.co
Industry
Advertising Services
Company size
11-50 employees
Headquarters
Orange, California
Type
Partnership
Founded
2020

Locations

Employees at ZeroTo1 🚀

Updates

  • View organization page for ZeroTo1 🚀 , graphic

    4,066 followers

    View profile for Riley Cronin 🚀, graphic

    President & Co-Founder @ ZeroTo1 | (previously) Founding Team @ Shipt | DM me for more info on TikTok Shop, ROI Influencer campaigns, and UGC ads that convert

    Why you should work with ZeroTo1 to build a profitable influencer-affiliate community Part #17 It's because we've failed before 😲 Here are the lessons we learned from the first community we built for Omaze 18 months ago. And how we solve for these program killers before engaging with any client to make sure we are set up for success. Here is an overview of the anti-case study if you don't have 20+ minutes to hear me ramble: Program killers 1. Friction (link generation, content review, legal and more) 2. No customer participation 3. No value trade upfront outside of offering commission Lessons The tech stack mission critical. Make sure your platform can do all of these things well: - Discovery - CRM with email sequences and automations - Seemless link generation - Reporting Simplicity Matters Take a test, learn, and Iterate approach - a/b test subject lines, messaging, offers Community > Transactional  - if you're just looking for transactions, take stab at an affiliate program. - In order to unlock significant revenue from influencers they need to feel like they are important and belong to something bigger Main takeaway: We look for and make sure that these things are easily solved for aren't going to be hurdle in our audit and exploratory phase to ensure that we are both set up for success. Drop a comment of the biggest lesson you've learned from a "failure." Happy Friday Y'all!

    Partnering with Zero to One: Reason #17

    Partnering with Zero to One: Reason #17

    https://www.loom.com

  • ZeroTo1 🚀 reposted this

    View profile for Madison Smetana 🚀, graphic

    Director of UGC (Organic & Paid) @ ZeroTo1 | Founder of The Beach Picnic Co. | UGC Creator | TikTok Shop Partner, Influencer and Performance Creative Agency

    Attention DTC brands: rising costs of paid acquisition are a challenge that we all face. That's why ZeroTo1 🚀 collaborated with 10+ e-commerce experts to develop a comprehensive playbook aimed at reducing your CAC by exploring acquisition channels. Some of those expert partners include Social Snowball ☃️ , Insense | TikTok & Meta Partner, Triple Whale, Brij , FERMÀT and many more 😊 It's packed with practical strategies and insights on how brands can expand beyond traditional paid advertising methods. It’s time to take control of your CAC. 🔗 Get your free copy (link in comments below) 🔗

  • ZeroTo1 🚀 reposted this

    View profile for Micah Whitehead 🚀, graphic

    CMO & Co-Founder @ ZeroTo1 | Previously founding team @ Shipt (startup-up/acquired by Target) | Host of the ZeroTo1 podcast | DM me for more info on UGC Ads that convert, Performance Influencer and Influencer Affiliate.

    We're hiring for another TikTok Shop Account Manager at ZeroTo1 🚀! Know anyone who might be interested? Thank you 🙏

  • ZeroTo1 🚀 reposted this

    View profile for Connor Rodriguez, graphic

    Director @ ZeroTo1 (Founding Team) | TikTok Shop Partner, Influencer and Performance Creative Agency

    DTC Brands are you looking to lower your CAC?? We've got something for you. I'm stoked to share that the Beyond Paid Ads playbook is LIVE! This 80-page PDF is loaded with actionable insights from expert DTC marketers at ZeroTo1 🚀 , Social Snowball ☃️, KnoCommerce, Insense | TikTok & Meta Partner and more. Dig in and learn tactical strategies for: - leveraging influencers as affiliates - using paid ads for email/SMS list lead-gen - acquiring new customers with TikTok shop - optimizing organic social media for customer acquisition - & more 10/10 I'd recommend downloading ASAP 🔥🔥🔥 (link in comments)

  • View organization page for ZeroTo1 🚀 , graphic

    4,066 followers

    📣 DTC brands operating a TikTok Shop 📣 This webinar recording is for you! Our CMO Micah Whitehead 🚀 shares effective tactics and strategies for scaling your shop with affiliates and shop/spark ads. This approach helped us grow a supplement brand from zero to over $230k GMV in less than 90 days, placing it among the top 20th shops in their category.

  • ZeroTo1 🚀 reposted this

    View profile for Connor Rodriguez, graphic

    Director @ ZeroTo1 (Founding Team) | TikTok Shop Partner, Influencer and Performance Creative Agency

    Brands that will dominate the rest of 2024 will... 👇   Activate the creator in their top customers.   And   Build communities of influencers (nano, micro, mid-tier & macro) that drive profitable REVENUE through organic content.   How do I know?    Some of the top brands have already figured it out and are ahead of the curve.   Why is this important now?   Customers and influencers are looking to align with brands that are community-led.    And brands are in desperate need of another acquisition channel with a higher ROI other than paid social strategies.   Brands understand the benefit of an owned channel vs rent to own.    Creative is the key to scaling on paid social, and it’s not cheap by any means... CACs continue to rise.   Customers and influencers have the potential to generate a substantial amount of revenue through organic content and word-of-mouth referrals. Brands that invest heavily in influencer as a channel will develop a consistent stream of high-performing organic ads that can be whitelisted or used as a spark to further support paid social efforts. Decreasing ad production costs significantly. And being able to do this at scale is where brands truly win. 100s and 1,000s of influencers and customers promoting your brand with zero paid placement fees. That's where the flywheel kicks in.   Some tools make this frictionless and possible to truly scale up your team's efforts… A list of our favorite tools we use to support our clients (in no specific order)👇   TikTok Shop Motion (Creative Analytics) Superfiliate Levanta Social Snowball ☃️ Gatsby Manychat Foreplay.co Aspire Front CreatorIQ MightyScout impact.com SARAL - The Influencer OS Instantly.ai Insense | TikTok & Meta Partner

  • ZeroTo1 🚀 reposted this

    View profile for Connor Rodriguez, graphic

    Director @ ZeroTo1 (Founding Team) | TikTok Shop Partner, Influencer and Performance Creative Agency

    Exciting new role we're hiring for 📣 We are looking for a TikTok Shop Account Manager to join our team at ZeroTo1 🚀 ▶ You will act as the liaison between our clients and internal teams ▶ Manage accounts and project management and ensure our clients' success ▶ The ideal candidate is client-facing, has strong project management skills, and thrives in a fast-paced environment ▶ You are looking to push yourself and grow personally and professionally ▶ You will report to our Influencer Marketing Director and have coordinators supporting you Check out the full job description below 👇 👇 👇

  • ZeroTo1 🚀 reposted this

    View profile for Connor Rodriguez, graphic

    Director @ ZeroTo1 (Founding Team) | TikTok Shop Partner, Influencer and Performance Creative Agency

    A recent testimonial from one of our clients The Jel Sert Company "ZeroTo1 has been a phenomenal partner for Jel Sert. They go above and beyond, even participating in our board meetings and sales meetings, truly integrating with our team. Their strategic support and end-to-end management of our TikTok Shop and Amazon influencer programs have driven impressive results and positive signal for growth.” This is a testament to our team's ability to drive growth while also functioning as a strategic partner For those not familiar with ZeroTo1 🚀 We're an influencer, growth and performance creative agency built to scale category-leading and disruptive brands We accelerate performance marketing programs to discover brand's unique growth levers We profitably scale marketing programs on Meta, Shopify, TikTok Shop, and Amazon Our agency has been operating for under 4 years, we have over 20 members and we're rapidly growing In the past 9 months we've significantly scaled our ARR and are continuing to allocate senior-level resources to support our clients and our next growth phase We view social commerce as one of the biggest opportunities in today's market And we are uniquely positioned to establish ourselves as a leading agency partner for ecom and tech brands Stoked for what the future holds 😎 LFG

  • ZeroTo1 🚀 reposted this

    View profile for Connor Rodriguez, graphic

    Director @ ZeroTo1 (Founding Team) | TikTok Shop Partner, Influencer and Performance Creative Agency

    At ZeroTo1 🚀 our core strength is driving revenue through influencers on social media. Here's a daily Slack screenshot showing revenue across Amazon and TikTok Shop programs for one of our CPG clients. In just under 9k orders, we've driven $91,500 in total revenue. Our program management efforts include: • Recruiting hundreds of “on-brand” influencers each month • Influencers producing high-performing content on a daily/weekly/monthly basis • Generating consistent revenue and earned media value (EMV) • Developing a pipeline of content that supports both paid and organic efforts • Building a roster of ambassadors for more strategic collaborations And we’ve only just launched their TikTok Shop — we’re looking to match or exceed what we've achieved on Amazon over the past 90 days with their new TTS program. We’re bullish about the future of social commerce and the significant role we are positioned to play in it. Awesome work Zt1 Team 👏👏👏

    • No alternative text description for this image
  • ZeroTo1 🚀 reposted this

    View profile for Connor Rodriguez, graphic

    Director @ ZeroTo1 (Founding Team) | TikTok Shop Partner, Influencer and Performance Creative Agency

    Brands that will dominate the rest of 2024 will... 👇   Activate the creator in their top customers.   And   Build communities of influencers (nano, micro, mid-tier & macro) that drive profitable REVENUE through organic content.   How do I know?    Some of the top brands have already figured it out and are ahead of the curve.   Why is this important now?   Customers and influencers are looking to align with brands that are community-led.    And brands are in desperate need of another acquisition channel with a higher ROI other than paid social strategies.   Brands understand the benefit of an owned channel vs rent to own.    Creative is the key to scaling on paid social, and it’s not cheap by any means... CACs continue to rise.   Customers and influencers have the potential to generate a substantial amount of revenue through organic content and word-of-mouth referrals. Brands that invest heavily in influencer as a channel will develop a consistent stream of high-performing organic ads that can be whitelisted or used as a spark to further support paid social efforts. Decreasing ad production costs significantly. And being able to do this at scale is where brands truly win. 100s and 1,000s of influencers and customers promoting your brand with zero paid placement fees. That's where the flywheel kicks in.   Some tools make this frictionless and possible to truly scale up your team's efforts… A list of our favorite tools we use to support our clients (in no specific order)👇   TikTok Shop Motion (Creative Analytics) Superfiliate Levanta Social Snowball ☃️ Gatsby Manychat Foreplay.co Aspire Front CreatorIQ MightyScout impact.com SARAL - The Influencer OS Instantly.ai Insense | TikTok & Meta Partner

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