Locality

Look to the future! We delved deep into the anticipated industry trends and predictions for 2024 at our Brand Culture #BISummit, hosted by Bob Evans Farms, Inc. in Ohio with Locality's Steven DeMain, Publishers Clearing House (PCH) Media's Edward Leahy, and Stingray Advertising's Bryan McGuirk, and their moderator, Bob Evans Farms, Inc.' very own Tony Fung. Together, they shared valuable insights and expert opinions on emerging technologies, shifting consumer behaviors, and innovative marketing strategies poised to shape the industry in the coming year. 📢 SUBSCRIBE to our YouTube Channel to get all the latest stage content, exclusive interviews, and latest insights! 🎥 https://lnkd.in/g_sTV57 #Marketing #Innovation #MarketingInnovation #Brand #BrandMarketing #BrandCulture #Culture #BobEvans #BobEvansFarms #Columbus #OhioCommunity #locality #PCHMedia #StingrayAdvertising #2024Trends #Trends #Predictions #2024Outlook

We're now in the midst of one of the most expensive and closely watched election cycles in recent history! 💰 👀 Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Enjoy our July 2024 edition of THE POLITICAL PULSE, featuring:   🇺🇸 Primary Battlegrounds - Ad Spending Intensifies In Remaining States with Primaries: Political ad spending is surging in key states like Arizona, Florida, Michigan, and Wisconsin as they prepare for intense primary election competition. With 18 state primaries remaining, strategic local ad placements and messaging are crucial. These states' diverse electorates and swing-state statuses make every local advertising dollar count.    🇺🇸 A Spending Shift Towards Senate Races and Ballot Initiatives: This election cycle sees a notable shift towards U.S. Senate races and ballot initiatives, with Senate spending and placements surpassing $1.1 billion to date.    🇺🇸 Senate Surge: A Closer Look: Political ad spending in ten key battleground states, including Arizona, Nevada, Michigan, Ohio, Pennsylvania, and Wisconsin, is reaching unprecedented levels. Both parties are heavily investing to sway voters and secure a Senate majority.   At Locality, we track every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local TV and streaming. Get in touch with Locality's streaming, broadcast, and political advertising experts near you >> https://bit.ly/3Uulo1Q   #WeAreLocality #PoliticalPulse #Election2024 #AdSpending #CampaignStrategy #PoliticalAdvertising #ElectionMarketing #Streaming #OTT #CTV #Broadcast #LocalAdvertisingMadeEasy

Are you attending Brand Innovators' Brand Culture Summit in Ohio this week? Join Steven DeMain, our EVP, Sales, along with fellow panelists Edward Leahy of Publishers Clearing House (PCH) Media and Bryan McGuirk of Stingray Advertising, at 3 pm on Wednesday for "2024 Industry Trends & Predictions." Moderated by host Bob Evans Farms, Inc.'s Tony Fung, the panel will cover essential strategies for marketers to navigate the evolving consumer landscape. Don't miss it! Looking for local advertising solutions? Get in touch with a Locality expert near you >> https://bit.ly/3Uulo1Q   #WeAreLocality #BrandInnovators #BrandCulture #Innovation #Trends #Predictions #LocalAdvertisingMadeEasy

Our incredible West Coast team had the pleasure of attending ThinkLA's 2024 Idea Awards, celebrating Southern California’s advertising, marketing, and media superstars. It was a fantastic evening filled with innovation, creativity, and inspiration.   A special shoutout to Brandis DeZon, Nicole Meyers, Tom M Williams, and Adam Brumbergs at Initiative. Here's to more groundbreaking ideas and achievements!    Locality's West Coast Team in attendance: Rebecca Wisniakowski, Judson Ferdon, Robin Wong, Darryl Hawes, Nancy Kim, Stephanie Rosen   #WeAreLocality #ThinkLA #IdeaAwards #Advertising #Marketing #Media #Innovation #Teamwork #LocalAdvertisingMadeEasy

This month, Locality LIVE featured an insightful conversation with Tosha Miller from the NYCBCC (New York City Black Chamber of Commerce). Tosha discussed the challenges Black-owned businesses face and the vital role of advertising in their growth. Held on the eve of Juneteenth, the event enriched our understanding of this important holiday and highlighted actionable steps we can take to support and advance Black-owned businesses. Special thanks to Micah Minter, our Publisher Partnerships Manager, and a key leader within our People of Color Employee Resource Group (ERG), for hosting the conversation and presenting on the history of Juneteenth. Stay tuned for more from Locality LIVE as we continue to celebrate local communities and the impact of advertising. #LocalityLIVE #BlackOwnedBusinesses #Juneteenth #Advertising #DiversityAndInclusion #CommunitySupport #WeAreLocality #LocalAdsMadeEasy

Last week, Locality marked its one-year anniversary with an exhilarating Spirit Week! 🎉 Team members across all of our 11 offices came together for a week filled with fun activities. Each day featured a distinctive theme, such as "Hometown Heroes" and "Dynamic Duos". Participation in these events earned employees tickets for a raffle held at the end of the week, with exciting prizes up for grabs.    The week not only strengthened our company culture but also sparked meaningful face-to-face conversations among colleagues.   Check out the article 👇 penned by our IRTS Foundation Summer Fellow intern, Claire Hensley, for more details on how #LifeAtLocality builds us community.   #WeAreLocality #Anniversary #SpiritWeek #LocalAdvertisingMadeEasy 

We're excited to share Ann Pero Hailer, Locality's President of Broadcast, was recently featured on MiO Marketplace's Face of Marketing podcast (FOM) with host Sean Halter and other industry leaders. Ann shared valuable insights on the importance of having a local marketing balance, "It’s about measuring outcomes locally and the balance between streaming and broadcast and what makes sense depending on the location, the customer, and the marketing message."   Tune in to gain a deeper understanding of effective marketing strategies in today's diverse media landscape >> https://spoti.fi/4bdoxsV   #WeAreLocality #Marketing #Streaming #Broadcast #Podcast #MiOMarketplace #LocalAdsMadeEasy

New episode of the Face of Marketing Podcast presented by MiO Marketplace is now live! https://lnkd.in/eadqiiDP Join host Sean Halter, along with special guests Ann Pero Hailer - President, Locality Broadcast, Chad Bailey - CMO, TAG - The Aspen Group, and Dea Lawrence - Chief Operating, Marketing Officer, Variety 🔥 Whether you're a big or small brand, learn why it's important to get L O C A L 🚀 Re-launch and discover how to adapt your brand 🧠 Is AI keeping you up at night? Find out more... Follow Face of Marketing podcast for more updates and latest news

Locality's Holly Lindvall, Shalyn O'Malley, and Cheryl Lowell attended the 49th Annual Gracie Awards Luncheon at Cipriani 42nd Street in NYC on Tuesday.   Special thanks to Catherine Badalamente, President & CEO of Graham Media Group, for inviting us to this inspiring event.   Hosted by the incredible Deborah Roberts of ABC News, the Luncheon celebrated excellence in media, highlighting the impactful contributions of women through powerful narratives and inspiring stories.   A heartfelt congratulations to all the honorees, especially sportscaster, Suzyn Waldman, for receiving the Lifetime Achievement Award.    The Gracie Awards, presented by the Alliance for Women in Media Foundation, continue to inspire and pave the way for future generations of women in media. We were honored to be a part of this momentous occasion.   #TheGracies #WomenInMedia #WeAreLocality #GrahamMediaGroup

Ready to master voter engagement in 2024? Join us in San Jose on June 24-25 for the American Association of Political Consultants (AAPC) California Regional Conference. Locality is proud to sponsor this premier event, uniting top political industry leaders. Meet our EVP, Director of Political Sales, Mica Hansen, and SVP of Agency Partnerships, Rebecca Wisniakowski, to explore Locality's cutting-edge local video solutions for political advertising across streaming and broadcast platforms. Attending? Let’s connect and discuss how we can help you engage voters in California! Looking for expert local political advertising solutions? Contact a Locality expert today >> https://bit.ly/3Uulo1Q #WeAreLocality #PoliticalMarketing #StreamingTV #OTT #CTV #BroadcastTV #AAPC2024 #LocalAdsMadeEasy