Amazon's move into the B2B space has forced traditional B2B distributors to rapidly adapt their strategies in order to stay competitive. Read our latest article to see Amazon's impact on distributors and the 5 ways distributors can continue to be successful. Check out the full article for a deeper dive: https://lnkd.in/gPsF2e3N
About us
Wasserman Digital is a department of Wasserman, a leading global, end-to-end marketing and management business serving talent, brands and properties. We have deep expertise in the strategy, planning, designing, development and management of websites, e-commerce sites, and related systems. We help our B2B and B2C clients increase revenues and reduce costs through a proprietary set of systems, tools, methodologies and expertise, using BigCommerce, Shopify Plus and Adobe Commerce. Our clients include companies working in medical devices, healthcare, health and wellness, retail, distribution and manufacturing, as well as advertising agencies and 3PL providers that outsource their digital design & technology needs. Our core competencies stem from our very deep experience in and knowledge of digital and commerce, business strategy, and the interconnectedness of online business systems. Our team members have been working on websites and e-Commerce for 20 years. We have a deep and talented team of designers, developers, project managers and strategists with members of our team working globally. We engage in projects that have multiple levels of complexity. Our engagements typically fall under one of the following categories: - Digital experience creation - Marketing campaign and media support - Websites, microsites and landing page development - Custom application development - Customer experience (CX) - Conversion rate optimization (CRO) For more information please contact us at https://digital.teamwass.com
- Website
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https://digital.teamwass.com/
External link for Wasserman Digital
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Boston, MA
- Type
- Privately Held
- Specialties
- Website Design: E-Commerce, Website Development: E-Commerce, CMS, E-Commerce, SEO - Commerce-focused, Multi-channel commerce, International E-Commerce, E-Commerce Merchandising, E-Commerce Strategy, Magento, Magento2, Magento, Demandware / Salesforce Commerce, Shopify, Nexternal, ASP.Net Storefront, Integration, E-commerce Conversion Marketing, and BigCommerce
Locations
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Primary
Get directions
54 Canal Street
4th Floor
Boston, MA 02114, US
Employees at Wasserman Digital
Updates
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It’s inevitable that challenges will arise with an eCommerce replatforming project, but there are also ways to avoid these risks. Our team has done hundreds of replatforming projects, so we know what pitfalls to avoid. Check out our top 4 risks to avoid while replatforming your site: https://lnkd.in/giPbjXHT
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Reach out if you're going to OR next week!
The Wasserman Digital team will be teaming up with Action Sports division to attend Outdoor Retailer (https://lnkd.in/e2KgEK2K) next week, June 17-19th. We're excited to take on Salt Lake City to meet retailers, partners, and more! If you want to connect at the conference, comment or reach out to Grace Kennedy.
Home (Main)
https://outdoorretailer.com
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The Wasserman Digital team will be teaming up with Action Sports division to attend Outdoor Retailer (https://lnkd.in/e2KgEK2K) next week, June 17-19th. We're excited to take on Salt Lake City to meet retailers, partners, and more! If you want to connect at the conference, comment or reach out to Grace Kennedy.
Home (Main)
https://outdoorretailer.com
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Join our VP Graham Lubie, BigCommerce, and Klevu on June 18th for a free webinar on transforming Kaiser Willys Auto Supply's site. Learn more on how Wasserman Digital provided solutions to increase their conversion rates. Registration in the link below!
On June 18 join BigCommerce, Klevu & Wasserman Digital for a free webinar to learn how leading car parts merchant, Kaiser Willys Auto Supply, transformed their website search and boosted conversions. Learn about their challenges and the solutions they implemented, leading to a 9.92% conversion rate increase. Register here → https://bit.ly/3yLByN0
Under the Hood of Success: Unveiling Kaiser Willys' Search Transformation - BWG Strategy
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Our VP, Graham Lubie, shares more of his insights on achieving eCommerce maturity. Read the full article here: https://lnkd.in/gU8fqAkx
After working with a lot of manufacturers on their B2B eCommerce programs over the last decade, I have seen a really wide range of capabilities. Some companies are early in their journey and have simple online catalogs, while others have very complex B2B tools and capabilities. At each stage, there are different levers that can be used to improve and grow. To help our clients figure-out which levers to pull and how to build best in class eCommerce capabilities, we start with an eCommerce Maturity assessment. Here’s a summary breakdown of the six stages: Stage 1 - Initial Presence: Basic website showcasing products and product information. Still reliant on traditional sales channels and backoffice order entry. Stage 2 - Transactional Capability: Basic online ordering and payment options, limited integration with back-office systems. Stage 3 - Enhanced User Experience: Site has rich product content, advanced search, product customization, and self-service tools. Some use of detailed data analytics for insights. Stage 4 - Integrated Systems: Seamlessly connections between eCommerce platforms and internal systems (like ERP and CRM) for real-time data sharing and personalized customer experiences. Stage 5 - Omni-channel Strategy: A unified experience across web, mobile, social media, and physical stores. Use sophisticated data analytics and tools for targeted marketing. Stage 6 - Innovation and Leadership: Lead the industry by adopting cutting-edge tech and continuously innovate products and customer engagement strategies. Evolving through the stages of eCommerce maturity takes time and focus. At Wasserman Digital, we help companies assess their eCommerce maturity levels and put plans in place to incrementally improve their capabilities. You can read more about our eCommerce Maturity model on the Wasserman Digital website. See the comments for a link. Ready to take your eCommerce game to the next level? Let’s connect! #eCommerce #Manufacturing #DigitalTransformation #Innovation #WassermanDigital
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🚀 Manufacturers, it's time to level up your eCommerce game! Wasserman Digital's latest insights outline a clear path to eCommerce maturity, helping you boost digital capabilities, customer engagement, and revenue in 6 steps. Evaluate your current level and take actionable steps towards eCommerce excellence. Read more here: https://lnkd.in/gU8fqAkx #eCommerce #Manufacturing #DigitalTransformation #BusinessGrowth
eCommerce Maturity: The Path to Profit for Manufacturers - Wasserman Digital | Digital Experience and e-Commerce Experts | Formerly Accorin
https://digital.teamwass.com
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Wasserman Digital reposted this
Senior Vice President | Independent Board Member | Proven SaaS Leader | Expert in Global Marketing, Product Management & Sales, GTM Strategy & Scaling Startups | IPO & SPAC Success | Keynote Speaker
Welcome to BigCommerce J.G. Finneran Associates, Inc.! They successfully migrated from Magento to BigCommerce #B2B Edition with the expertise of BigCommerce partner Wasserman Digital. Drivers for Migration: ✅ Reduce Maintenance Costs ✅ Simplify Platform Management ✅ Allocate Growth Resources BigCommerce B2B Platform Evaluation and Selection ✅ Robust B2B Features ✅ Lower Ownership Costs ✅ Easy-to-Use Interface Results and Benefits ✅ Enhanced B2B Functionality ✅ Streamlined User Experience ✅ Preserved SEO Value Check out the case study 👉 https://lnkd.in/gDwUVZPS #BigCommerce #B2B #DigitalTransformation #teamWass #thinkbig
The Modern Manufacturer: JG Finneran's Successful Migration from Magento to BigCommerce B2B Edition - Wasserman Digital | Digital Experience and e-Commerce Experts | Formerly Accorin
https://digital.teamwass.com
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Wasserman Digital reposted this
Senior Vice President | Independent Board Member | Proven SaaS Leader | Expert in Global Marketing, Product Management & Sales, GTM Strategy & Scaling Startups | IPO & SPAC Success | Keynote Speaker
Welcome to BigCommerce J.G. Finneran Associates, Inc.! They successfully migrated from Magento to BigCommerce #B2B Edition with the expertise of BigCommerce partner Wasserman Digital. Drivers for Migration: ✅ Reduce Maintenance Costs ✅ Simplify Platform Management ✅ Allocate Growth Resources BigCommerce B2B Platform Evaluation and Selection ✅ Robust B2B Features ✅ Lower Ownership Costs ✅ Easy-to-Use Interface Results and Benefits ✅ Enhanced B2B Functionality ✅ Streamlined User Experience ✅ Preserved SEO Value Check out the case study 👉 https://lnkd.in/gDwUVZPS #BigCommerce #B2B #DigitalTransformation #teamWass #thinkbig
The Modern Manufacturer: JG Finneran's Successful Migration from Magento to BigCommerce B2B Edition - Wasserman Digital | Digital Experience and e-Commerce Experts | Formerly Accorin
https://digital.teamwass.com
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🚀 Exciting news! J.G. Finneran Associates, Inc. successfully migrated from Magento to BigCommerce B2B Edition with the expertise of Wasserman Digital. This transition streamlined operations, reduced costs, and enhanced the user experience. Check out how this move set them up for future growth and success in our case study: https://lnkd.in/gDwUVZPS #eCommerce #BigCommerce #DigitalTransformation #B2B #SuccessStory
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