With 18% share of spend on sales channels, marketplaces sit as the top route to market for today’s brand leaders based on budget allocation. But that’s not the full picture. With their meteoric rise, social commerce and D2C are trailing close behind. So, what does the 5-year forecast look like? Download our new report – “Marketplaces - The Good, The Bad and the Unfulfilled” – to hear what today’s marketing and commerce leaders have to say. Learn more: https://lnkd.in/gAFvwbAi #VMLCommerce #VMLEnterpriseSolutions #Marketplaces
VML COMMERCE
Advertising Services
New York, NY 105,320 followers
We Create Connected Brands to Drive Growth. #WeAreVML
About us
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
- Website
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https://www.vml.com/expertise/commerce
External link for VML COMMERCE
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Commerce, Experiential, Digital, Shopper Marketing, Creativity, and Data
Locations
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Primary
3WTC at 175 Greenwich Street
New York, NY 10007, US
Employees at VML COMMERCE
Updates
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#TheCommerceCut from Global Chief Commerce Officer Beth Ann Kaminkow is a bi-weekly newsletter featuring the top retail & creative commerce trends. This week, we check out the olympics of commerce, cost-conscious quality in new digital marketplaces & loyal fandoms. Read more: https://lnkd.in/gqvpzU53 #VMLCommerce #Retail #CreativeCommerce
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Thrilled to announce the official launch of H Mart’s new, more seamless online shopping experience for its consumers – powered by VML and VTEX. Leveraging store inventory to provide real-time inventory availability, and pick-up and packing options, we’re proud to be setting a new standard for online grocery for the largest Asian-American supermarket chain. Read more: https://lnkd.in/g3vQetM5 #VML #VMLCommerce #VMLEnterpriseSolutions
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Generative AI has the ability to bridge the gap between marketers and shoppers in several areas, including customer service, personalization, and more. Beth Ann Kaminkow, VML Global Chief Commerce Officer, joins the Behind the Numbers: Reimagining Retail podcast to talk about how marketers can be leveraging generative AI when it comes to retail. Listen to the episode: https://lnkd.in/g4k5aKyf #VMLCommerce #Retail #GenerativeAI #ArtificialIntelligence
Reimagining Retail: The Role of GenAI In Retail (Beyond Chatbots), Retailer Successes | Jul 10, 2024
https://www.youtube.com/
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Discover the story behind VML and Oreo’s incredible turnaround in this Effie Case Study. The campaign achieved 7.3% sales growth and gold Effies in multiple categories. Read more: https://bit.ly/3zAx5Ns #WeAreVML #EffieAwards #Oreo Mondelēz International
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VML COMMERCE reposted this
The final tally for Cannes Lions International Festival of Creativity is in, and VML couldn’t be prouder to be both the most-awarded network and office in the United States. Congrats to our teams and clients for creating boundary-pushing work that made this recognition possible. Read more: https://lnkd.in/eAxvYFjn #VMLCannes #CannesLions2024 #CannesLionsAwards
Final tally: The most awarded US agencies at Cannes Lions 2024
campaignlive.com
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Right now, we are in the middle of a new Gold Rush – Artificial Intelligence. Beth Ann Kaminkow, VML Global Chief Commerce Officer, showcases how marketers are racing to stake their claim via Forbes: https://lnkd.in/eQ5ucz4V #VMLCommerce #CreativeCommerce #AI #ArtificialIntelligence
Beyond The Gen AI Gold Rush: 3 Guiding Strategic Principles For Marketers
social-www.forbes.com
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The expanding choice of sales channels has brands leaning into marketplaces ever more. But how do they effectively deliver an optimized experience, when 47% of brand leaders agree that there are now too many channels to manage? And how about the future? Our brand leaders rank the biggest opportunity for growth over the next five years. What made the list and why? Our new marketplaces report, “Marketplaces – The Good, The Bad and the Unfulfilled", reveals all. Download here: https://lnkd.in/gAFvwbAi #VMLCommerce #VMLEnterpriseSolutions #Marketplaces
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VML COMMERCE reposted this
Welcome to MACH 3.0, a special report from VML produced for MACH THREE, the third annual MACH Alliance Conference. At this point, MACH is no longer just an IT differentiator. For organizations looking to thrive in the age of AI, it is now very much a business differentiator. Download the report: https://lnkd.in/gdXZq2HM #VMLEnterpriseSolutions #VML #VMLCommerce #MACH #MACHAlliance #MACHTHREE
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VML COMMERCE reposted this
A couple of weeks ago in New York, we partnered with Contentful to give a handful of #MACHTHREE attendees a sneak preview into our #ControllingContentChaos report, due out at the end of July. We hosted guests from across retail, financial services, biotech and our own clients from The Wendy's Company and Clarks. It was the perfect way to celebrate our Platinum Partnership with Contentful in a fantastic round table discussion on the content challenges created by today’s demands for personalization at scale across a multichannel digital ecosystem. Thanks to MACH Alliance for supporting the event and to Adam Wolf and Nelson Harris for guiding the conversation. #ThePowerofMACH #Partnership #Content #Omnichannel #PersonalizationatScale #ContentfulPlatinumPartner
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