“We need to get rid of 3rd Party 🍪’s sooner rather than later, embrace what Privacy Sandbox & new-age ID solutions provide to us, & move on to bigger & better things.” Welcome back to the U of Digital Newsletter! This week’s news, artfully compiled & curated to keep your industry expertise sharp. Click the 🔗 for the full 📰: https://lnkd.in/gFUGckiW ———————————— “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta #EducationIsFutureProof💡
U of Digital
Professional Training and Coaching
We educate teams on topics like #Programmatic, #AdTech, #ConnectedTV, #Identity, #CleanRooms, and much more...
About us
Our mission is to bring clarity to the complex and ever-evolving digital marketing ecosystem through engaging, ongoing education. We bring in experts from across the industry to educate individuals and teams on hot topics like programmatic, data privacy, identity, connected TV, clean rooms, and more. We believe that education should be multi-modal (online, in-person, video, audio, etc.), in order to meet the learner where they are, and that education should be an ongoing journey, not a singular event. We transform teams at companies like Google, Criteo, StackAdapt, TikTok, Indeed, Reddit, Quantcast, Lotame, GumGum, and more, so that they can create better outcomes for their own careers and their organizations. #KnowledgeIsPower #LearningIsFun
- Website
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http://www.Uof.Digital
External link for U of Digital
- Industry
- Professional Training and Coaching
- Company size
- 2-10 employees
- Headquarters
- San Francisco
- Type
- Privately Held
- Founded
- 2018
- Specialties
- adtech, programmatic, digital marketing, education, sales training, martech, technology, advertising, and digital advertising
Locations
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Primary
Get directions
San Francisco, US
Employees at U of Digital
Updates
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U of Digital reposted this
Question for #adtech & #martech buyers: If you're "shopping" for a new piece of tech (e.g. CDP, ID Solution, DSP, etc.) where do you go first to learn about it? (how it works, positioning, pros / cons, comps to other tech, use cases, etc.) Is it the company website, G2, schedule a call with a rep, something else? Where do you go second? What research tools do you find to be the most useful and why? Beth Kirsch Andrew Tweed Vinny Rinaldi Sam Faillace Therran Oliphant Michelle Butz Carly Costantino Michael Treon Justin Scarborough Amy Hu Lauri Vela Geoffrey Sanders Pauline Reader Lauren Chaplin Stephen Tompkins
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Keep your 👁️ on the prize & not on the 🍪’s demise. Shout-out to Adam Klee for including our own Shiv Gupta’s thoughts in his AdExchanger Opinion piece titled “If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter.” “Rather than preparing for a single technical change, like the loss of the cookie, it’s best to prepare for a broader industry shift toward greater consumer awareness & autonomy.” - Adam Klee “Now, more than ever, you need a strategy,” - Shiv Gupta ________________________ Want more knowledge on Identity & Identity Strategy? Get U of Digital’s deck “Calling BS on Identity” from Shiv’s presentation at the 2023 AdMonsters Ops 100% FREE here: https://lnkd.in/gp83-VuX ________________________ #StrategyIsKey 💡
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U of Digital reposted this
Ad Tech: WE SOLVED THE COOKIELESS FUTURE, LOOK HOW AWESOME OUR FUTUREPROOF ID SOLUTION IS, HERE'S THE DATA! Also Ad Tech: PRIVACY SANDBOX ISN'T READY, WE'RE ALL EFFED IF THEY DEPRECATE COOKIES, HERE'S THE DATA! Which one is it?
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U of Digital reposted this
Alright, ad tech aficionados and curious onlookers, gather 'round because you're in for a treat. If you think the world of digital ads is all jargon and cookie crumbs, Myles Younger of U of Digital is about to blow your mind. Picture a guy who starts his day with an everything bagel, because why settle for anything less when you can have it all? Myles takes that same philosophy and smashes through the digital fog like a tech-savvy Hulk. From his days at Media.Monks to diving into the shark-infested waters of U of Digital, Myles has been on a relentless quest for ad tech mastery. Imagine a journey where every twist and turn is more unexpected than a Kardashian’s next headline. This isn’t just a career—it’s a digital odyssey, and Myles navigates it with the finesse of a samurai slicing through the industry's BS. He starts his mornings in a bacon-sizzling zen state before diving headfirst into the chaos of digital demands. By the time his computer screen lights up, he’s ready to turn data into gold and anxiety into innovation. Myles doesn't just play the game; he rewrites the rules and then dares the rest of us to keep up. So, if you're ready to ditch the fluff and get a front-row seat to the real deal, dive into this article. It's part masterclass, part stand-up special, and all genius. Trust me, you’ll come out the other side seeing ad tech in a whole new light. Click the link, sit back, and enjoy the ride. #adtech #marketing #media https://lnkd.in/gNQjbj_N
The AdTech Adventurer: Myles Younger’s Recipe for Success - ADOTAT with Pesach Lattin !
https://www.adotat.com
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Shiv Gupta’s thoughts on the current M&A activity featured in Morning Brew! ☕️👇🏽 “Traditional SSPs…they see the writing on the wall. They’re getting out or they’re just dying off.” - Shiv Gupta Full Article 🔗 Here: https://lnkd.in/g6At8UYD #EducationIsFutureproof💡 *Big 👏🏽 to Ryan Barwick for the great piece!
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“Indiana Jones, but with fewer 🐍’s and more algorithms.” Our friend Pesach Lattin interviewed U of Digital’s Head of Innovations & Insights, Myles Younger, on the most recent ADOTAT YouTube episode. Pesach gets over an full hour of digital marketing insights out of Myles and manages to cover everything #adtech; watch up! #KnowledgeIsRevenue 💡
Did you know this about Myles Younger of U of Digital? The man’s career is like a Quentin Tarantino movie—unexpected twists, high-octane action, and absolutely no boring bits. From his humble beginnings in B2B marketing to founding his own ad tech startup, Myles has been the digital world’s equivalent of a Swiss Army knife—versatile, sharp, and indispensable. Picture Indiana Jones, but with fewer snakes and more algorithms. This week on The ADOTAT Show, we’re diving deep into the ad tech trenches with Myles Younger, the digital wizard who can turn a mess of metrics into a marketing masterpiece. Myles is the guy who can make sense of ad tech chaos faster than a barista can whip up a triple-shot, soy, no-foam latte. Whether it's decoding the latest digital trends or dissecting the industry's most complex challenges, Myles brings a blend of sharp insights and laugh-out-loud humor that’s more refreshing than a Portland summer day. So, ad tech junkies, what are you waiting for? Tune in to The ADOTAT Show and catch Myles Younger as he turns the confusing into the comprehensible, with a side of wit that's spicier than a jalapeño bagel. Trust me, you don’t want to miss this episode—it's like the Super Bowl of digital marketing insights, but with better commentary. Watch now and stay ahead of the curve. https://lnkd.in/gwPgsU9D --------------- Hey, it’s Pesach Lattin here with a colossal thank you to our episode’s rockstar sponsors. First up, Troutman Amin LLP – these aren’t just lawyers; they’re the adtech world’s legal ninjas. TCPA got you tangled? These guys will slice through the red tape faster than you can say “class action.” They’re like the Avengers of compliance, always saving the day with style. Eric J. Troutman And let’s not forget Origin. No, not your next sci-fi binge, but the creative sorcerers of CTV. These folks are the Van Goghs of CTV, painting masterpieces with your ads. If you’re not partnering with them, you might as well be sending smoke signals. They’re taking TV advertising from black-and-white to 4K HDR brilliance. Fred Godfrey 📺 Stephen Strong Big shoutout to Troutman Amin LLP and Origin for powering the ADOTAT Show. Now, stop what you’re doing and watch the latest episode. It’s more entertaining than that streaming show you’ve been secretly watching at work.
Myles Younger: Navigating Ad Tech Trends: Programmatic Advertising, AI-Driven Personalization
https://www.youtube.com/
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🪨Even Sisyphus wouldn’t envy Google right now… Welcome back to the U of Digital Newsletter! This week’s news, artfully compiled & curated to keep your industry expertise sharp. Click the 🔗 for the full 📰: https://lnkd.in/gFUGckiW ———————————— “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta #EducationIsFutureProof💡
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U of Digital reposted this
Head of Innovation & Insights at U of Digital | Ad Tech Veteran | B2B Products, Partnerships, and Marketing
"That's how America works." 🇺🇸💪 Shiv Gupta on Michael Shields Next In Media pod. How does that statement relate to adtech? Listen and find out: https://lnkd.in/gJH2AX47
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It’s been a great PR week for TTD and Yahoo! *in opposite world.😭 Welcome back to the U of Digital Newsletter! This week’s news, artfully compiled & curated to keep your industry expertise sharp. Click the 🔗 for the full 📰. https://lnkd.in/eqBbCbre ———————————— “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta #KnowledgeIsRevenue💡
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