BREAKING: UM has just been named Ad Age’s A-List Media Agency of the Year! Ad Age credits us for our cutting-edge capabilities and innovations, major new business wins, and our commitment to DEI and to our ONE UM community. Congratulations to all our UMers across the US, and to our clients and partners, for making this incredible honor possible! And huge congrats to IPG Mediabrands on being named A-List Network of the Year – so much to celebrate! 🏆 #adage #alist
UM Worldwide
Advertising Services
New York, NY 126,066 followers
A people-first, intelligence-driven global network empowering brands to their full potential.
About us
Our people-first approach creates limitless possibilities, making everything we do intelligently driven, diversely courageous, business- and brand-obsessed, and dedicated to empowering brands to their full potential. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people serving a roster of global clients including American Express, General Mills, Emirates, Johnson & Johnson, Levi Strauss & Co, Dyson, Enterprise holdings, GrubHub, Upfield, Accenture. For more information, please visit https://www.umww.com/.
- Website
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http://www.umww.com
External link for UM Worldwide
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
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Primary
100 W 33rd Street
New York, NY 10001, US
Employees at UM Worldwide
Updates
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In the days leading up to #UMImpactDay, our annual day of giving back, our leaders from around the world are sharing their thoughts on this beloved tradition and providing insight into what their markets are planning for this year's volunteer activities. First up: Ben Seaton, CEO, UM Canada. #UMBetterWorld
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We are counting down the days to Impact Day, our most beloved annual tradition! Our theme this year is "ONE Day, ONE UM, ONE Better World" as UMers all over the globe volunteer together as a team, supporting organizations dedicated to our Impact Day pillars of equity, sustainability and wellness. #UMImpactDay #UMBetterWorld
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UM Worldwide reposted this
We're excited to welcome Louise Owen as UM's first Chief Performance Officer! Louise, previously Senior Director of Performance Marketing at Astound Digital, will lead all digital activities for UM clients. In this new role, she’ll bridge data, AI, and media performance between UM and KINESSO UK&I , driving innovative digital solutions. Kara Osborne Gladwell noted, “As we move from an era of data to an era of intelligence, having a deep understanding of data and tech – what works and what doesn’t – is paramount to our clients.” With her impressive background, Louise is the perfect fit for this role, and we can't wait to see the impact she'll bring to our UK and international clients. UM Worldwide Campaign UK
UM appoints first ever chief performance officer
campaignlive.co.uk
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UM Worldwide reposted this
Ready to navigate the disruptions of Q3 2024? Join She Runs It for an insightful event where industry experts tackle the chaos and bring order to today’s trends and transformations. Session 1: Marketing in the Maelstrom Discover how AI is redefining possibilities, and how brands and agencies are merging technology and storytelling. Moderated by Sara Badler, Chief Commercial Officer, Advertising, Morning Brew, with panelist Douglas Rozen, Chief Marketing Officer, Rokt. Session 2: The State of the Agency Dive into the minds of top agency leaders as they discuss strategic choices and the disruptors shaping the industry. Moderated by Lindsey Elfenbein, VP, Global Summits and Strategic Partnerships, Variety. More speakers to be announced! Don’t miss out on these valuable insights. Get your tickets now! https://lnkd.in/gc5yyNtA #SheRunsIt #MarketingTrends #AgencyLeadership #AI #Personalization #ContentCreation #DataDrivenMarketing XR Extreme Reach Paramount Advertising UM Worldwide
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UM Worldwide reposted this
We are thrilled to announce the promotion of Michael Mellington into the Head of Media Planning at UM! 👏🎉 With a dedication to the planning craft and commitment to client growth, he will now oversee the national planning team and media planning needs across UM. Join us in congratulating him as he steps into his new role.
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UM Worldwide reposted this
I recently took part in a fun chat with fellow industry leaders on the future of media. Thanks to Strategy/Media In Canada for the opportunity and to my colleagues for a great discussion! A few useful takeaways: 1. Brand marketing vs. performance marketing is a misnomer. It’s all marketing. Both approaches drive market impact. We need to change how we frame how we talk about the power drivers we use to build our businesses. Marketing is a not a see-saw. 2. AI will help us shine brightest when led by human intelligence. As we integrate AI, the big swing growth opportunities will come from critical thinking, from innovative leadership, and – often – from the unexpected. In short, it will come from the nuance, empathy, and creativity of human intelligence as the leading force. 3. When do best practices stop being best practices? AI will continue to play a powerful role driving huge gains in efficiency and optimization. But one risk is inadvertently creating a collective race towards the average. As everyone converges on the same “AI algorithms” or best practices – effectively sourcing from the same pool – there is a risk of generating the same rote solutions. 4. The looming battle for relevance and attention. With the annual volume of content that we generate doubling every two years and an individual’s fixed capacity to consume, people will increasingly have more choice, be more overwhelmed, and see their attention further fragmented. The result? Escalating costs to achieve the same reach and frequency metrics. We will need to continue to train our focus on delivering impact outcomes and leveraging key elements like relevance and attention to get there. As marketers, ensuring we’re making quality connections will become even more critical. Tracey Cooke Andrea Hunt Bob Park John R. Urania Agas Robert Jenkyn Sarah Thompson #FFWD5Years UM Canada UM Worldwide IPG Mediabrands Canada MediainCanada Strategy Online
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UM Worldwide reposted this
We are very proud of the continued partnership between our UM Australia team with UnLtd. , who led #adland to deliver $1.67M to promote youth mental health charity batyr's new campaign "Going Beyond Polite Responses". Way to go, team! Find out more about the campaign in B&T: https://bit.ly/4bzWvrV #pulseofUMAPAC #mentalhealth UM Worldwide IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG)
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UM Worldwide reposted this
We are so proud to share that Ruth Corrigan, our Head of Strategy at UM Worldwide, has been selected as a juror for Round One of this year's Effie Awards Ireland! Ruth will collaborate with other esteemed jurors to assess the effectiveness of media strategies and creativity across Ireland. This prestigious recognition is a testament to Ruth's exceptional talent and dedication. We are incredibly proud to have her represent UM and are confident she will excel in her role, bringing her extensive knowledge and expertise to the jurying process. We can't wait for her to share the insights and experience with us!
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UM Worldwide reposted this
"It's easy to get caught up in the hype of #AI. Now anyone can build their own #content in a matter of seconds. And what we're starting to see is a lot of very average content out there - a sea of sameness. We need to go back to the fundamentals of what consumer problems your brand is solving for." UM APAC regional managing partner Sarah Illingworth with Snigdha Nandan, Bharat Khatri and Ryan Pestano at #ATSS24 today. IPG Mediabrands Interpublic Group (IPG) UM Worldwide ExchangeWire #programmaticaudio