Webinars are boring. 𝐻𝑜𝑡 𝑡𝑎𝑘𝑒𝑠 𝑎𝑟𝑒 𝑛𝑜𝑡. 😈 Who better to deep-dive 🏊♂️ into our 𝟐𝟎𝟐𝟒 𝐁𝟐𝐁 𝐁𝐮𝐲𝐢𝐧𝐠 𝐃𝐢𝐬𝐜𝐨𝐧𝐧𝐞𝐜𝐭 data than the #B2B thought leaders featured in it? Their expertise will provide 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 #𝐆𝐓𝐌 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐭𝐞𝐚𝐦𝐬 𝐭𝐨 𝐚𝐝𝐚𝐩𝐭 to evolving buying behaviors and win. Join us for any of our upcoming #LinkedIn live sessions, linked in the comments below! #MarketingHotTake #HotTakes #B2BBuying #DisconnectReport
TrustRadius
Information Services
Austin, TX 11,188 followers
Software reviews you can trust. #TruthSells
About us
TrustRadius delivers the most credible technology decisioning platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.
- Website
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http://www.trustradius.com
External link for TrustRadius
- Industry
- Information Services
- Company size
- 51-200 employees
- Headquarters
- Austin, TX
- Type
- Privately Held
- Founded
- 2012
Locations
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Primary
7300 Ranch Road 2222
Building III Suite
Austin, TX 78730, US
Employees at TrustRadius
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Vinay Bhagat
Founder & CEO, TrustRadius
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Thomas Ball
Co-Founder & Managing Director @ Next Coast Ventures
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Scott Miller
Venture Partner at Next Coast Ventures | Company Builder | B2B SaaS | Marketplaces | Information Services
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Kate Seale
Customer Success Leader | Problem Solver | Relationship Builder
Updates
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🤓 Let's talk creating brand loyalty and affinity. Sam Jacobs, Founder and CEO of Pavilion, has some 🤩 really great points here, in that it doesn't always happen through means that have a clear ROI. Earlier in the discussion, he mentioned the importance of 🪣 bucketing marketing budget for non-measurable activities like content, visual aspects, and even user conferences, which is where this snippet picks up and ✈️ takes off. Learn how GTM leaders can 🔀 adapt to the year of the brand crisis by watching the full interview with Sam, Kathleen Booth, and Allyson Havener: https://bit.ly/3zyK5mR #YearOfTheBrandCrisis #BrandLoyalty #BrandAffinity #BrandAwareness #ROI #MarketingBudget
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Two 😎 very cool things about user reviews: 1) According to our research, buyers continue to favor resources, like user reviews, that allow them to answer ROI and use case-specific questions. Reviews are in the top three consulted resources for buyers (49%). 👏 2) Vendors can use reviews for customer and product management. Taking the time to read product feedback and understand how you can make things better for users can create a stronger client relationship—and offering! 👏 Check out more customer stories to see how others are leveraging user reviews: https://bit.ly/466tUcw #CustomerStories #UserReviews #Reviews #UseCases #ROI
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Want to hear something 🤯 cray-cray? Our B2B Buying Disconnect data showed that when it comes to pricing, making 💰 "calculating ROI easier" rose a staggering 16% on enterprise buyers' wish lists, placing it in the top two things buyers wished were different about tech buying. Here's Evan Huck, CEO of UserEvidence with his 💡 Trusted Insight on the matter—also found in the report. 🔍 Discover more of what buyers want. Read the full report: https://bit.ly/3RRL9bM #YearOfTheBrandCrisis #ROI #B2BTech #BuyingJourney #CutThroughTheNoise
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⏰ The Pavilion GTM Awards nomination deadline is THIS FRIDAY! Find out more about the awards, winner announcements, and more from Kathleen Booth, SVP of Marketing & Growth at Pavilion in this snippet. We're looking for the best in B2B tech: 🌟 CEO/Founder of the Year 🌟 Startup CEO/Founder of the Year 🌟 CMO of the Year 🌟 Startup CMO of the Year 🌟 CRO of the Year 🌟 Startup CRO of the Year 🌟 CCO of the Year 🌟 Startup CCO of the Year 🌟 Rev Ops Leader of the Year 🌟 Fractional/Advisor of the Year Submit your nominations today at www.thegtmawards.com #GTMAwards #CEO #Founder #CMO #CRO #CCO #RevOps #FractionalAdvisor
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📢 Exciting news! 📢 We've extended the Tech Cares submission deadline to July 22! That means you have 📅 ONE more week to submit your nomination for a Tech Cares award. Remember, we're looking for B2B tech companies (with a presence on TrustRadius), who go above and beyond every day work to also put a focus on: 🌍 Environmental Sustainability 🙋♂️ Volunteerism 🫶 Diversity, Equity, and Inclusion programs (DEI) 💰 Generous Donations 🏙️ Community Impact 🤩 Employee Well-Being and Development 🦸♀️ Support for Women in Tech 🧑💻 Support for in-office and remote employees Learn more: https://bit.ly/3W634Oj *If you have any questions about the submission process or aren't sure if you qualify, don't hesitate to reach out to us or your CSM! #TechCares #B2Btech #EnvironmentalSustainability #Volunteerism #DiversityEquityInclusion #DEI #Donations #Community #EmployeeWellBeing #WomenInTech #RemoteWorkers
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We asked vendors to ✏️ grade themselves on their GTM performance in our B2B Buying Disconnect research. Want to know what they said? 🍎 The most common grades vendors gave themselves were a B and B+ (40%, collectively). Most vendors (80%) gave themselves a B- or above. 🤔 So, where did they feel they were struggling? Looks like sales and marketing effectiveness (24%) was the biggest struggle. The compelling positioning and messaging may be challenging teams because it’s not speaking to the brand, but the product—something we found is hurting brands this year. 👀 Read the report to learn what's working and what's not for B2B tech buyers and your GTM strategies: https://bit.ly/3RRL9bM #YearOfTheBrandCrisis #GTM #GTMStrategies #B2B #B2BMarketing
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📣 #ShoutOutSunday to Check Point Software and their secure email gateway solution, Avanan, a Check Point Company! This user said, "Best email and data security software ever developed." 🎉 Check Point's Avanan connects security technologies to enterprise cloud applications in order to improve protection of sensitive corporate data and IP—and they have an impressive 8.9 out of 10 trScore on TrustRadius, along with 171 reviews and ratings. 👏 👀 Check 'em out: https://bit.ly/4eY3tKd #CustomerVoice #SecureEmailGateway
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When you're researching a new product for your job, do you find yourself asking, 'what's real, what's fake'? There's so much noise out there that's it's often hard to tell what you can believe. 🫠 🤩 Eric Eden hosts the Remarkable Marketing Podcast, and invited Allyson Havener, our SVP of Marketing and Community to come talk about this important topic. Listen in to their conversation on, 🎙️ Secrets to Building and Protecting Your Online Reputation in an Era of Misinformation, to learn how to thrive in today's competitive landscape. Check it out: https://lnkd.in/gTBC-Z89 #YearOfTheBrandCrisis #OnlineReputation #Misinformation #CustomerVoice
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Want to learn a 🧑💻 hack for submitting a nomination for the 2024 GTM Awards brought to you by Pavilion and yours truly, faster? 🤩 Kathleen Booth, SVP of Marketing & Growth at Pavilion, takes you through the submission page and where to find all of the questions so you know what to expect, and can even fill out your answers in advance. 👏 Don't miss out on recognizing the best in B2B tech– nominate your outstanding peers by July 19th in these categories: 💡 CEO/Founder of the Year 💡 Startup CEO/Founder of the Year 💡 CMO of the Year 💡 Startup CMO of the Year 💡 CRO of the Year 💡 Startup CRO of the Year 💡 CCO of the Year 💡 Startup CCO of the Year 💡 Rev Ops Leader of the Year 💡 Fractional/Advisor of the Year Submit your nominations now at www.thegtmawards.com! (Since this is a replay, we'll share the link in the comments that Kathleen mentioned in this snippet. 🤗)