Tropicana Brands Group brings together an exciting, global portfolio of some of the world’s most iconic juice brands including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica.
Established in 2022 as a joint venture between PAI Partners and PepsiCo, the company aims to promote new growth for its business, opportunities for its people and accelerate a vision to quench the world’s thirst for more delight and nourishment.
With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise.
Guess the song! When asked about the #Punica re-launch, my vision was clear: to revive the best-tasting thirst quenching flavours of Punica using natural ingredients, reconnecting with our loyal fans, and captivating a new generation with innovative, contemporary offerings.
Today, I'm thrilled to announce that PUNICA 1 Liter is available in
#Germany at Rewe, Combi, Bela, Edeka Noord, and other retailers.
Additionally, we've just introduced a convenient 0.5-liter format for on-the-go shoppers through our distributors Columbus Drinks GmbH
We're committed to meeting the needs of PUNICA's customers and shoppers, always striving to deliver the best.
Tropicana Brands Group#PunicaOase
⭐ SPECIAL ANNOUNCEMENT ⭐
Elite athletes today are more than just competitors, they are leaders and changemakers in their own right, whose carefully curated brand collaborations have evolved into meaningful, long-lasting relationships. Today, tennis prodigy Coco Gauff has officially made her beverage pick with a first-of-its-kind, multi-year business venture with Naked Brand. 🎾🥝
Since breaking onto the global professional tennis scene in 2019 at just 15 years old, Coco has become a phenomenon, captivating fans with her incredible talent and down to earth authenticity. So, it’s no surprise fans keep a close eye on her behavior on and off the court, including her changeover snack, a homemade fruit salad, which sparked interest at the US Open in 2023. Now, Coco is leveling up her fruit game by joining Naked as Chief Smoothie Officer. A lifelong smoothie lover, Coco is putting her unmatched mark on the brand and future product development.
Coco is excited to double down on her love of fruit with an easy, on-the-go option on and off the court, and Naked delivers all the delicious flavors of real fruit in a grab-and-go format available at grocery and convenience retailers nationwide.
Congratulations to Coco and the Naked brand team on all of the work it took to make this partnership possible.
Learn More: https://bit.ly/4cy4XsyGlen Walter, Monica McGurk, Patrick Degnan, Tiffany Williams, Melinda Lee, Francisco Pavan, Jeff T., Kari McTaggart, Lauren Alexander, Rebecca Lade, MullenLowe U.S.
The joy of ice cream meets the joy of juice to deliver the ultimate nostalgic sweet treat. Just in time for the official first day of summer, June 20, Tropicana is partnering with award-winning bakery, Milk Bar, to introduce a new limited-time-only soft serve, Orange Squeeze, a nostalgic cream-meets-citrus flavor that's perfect for summer. 🍊🍦
Made with Tropicana® Pure Premium® from oranges handpicked at the pinnacle of ripeness and squeezed within 24 hours to create 100% orange juice, Orange Squeeze offers the burst of fresh-tasting flavor you expect from Tropicana, now in the soft serve format you love from Milk Bar. The combination of orange and vanilla will transport your taste buds to fond memories of classic childhood summer flavors, while offering a fresh-tasting twist.
Naked and its new agency FIG have centered the new campaign on a portmanteau of thirsty and hungry. The campaign has coined a new term—thungry—and used the portmanteau as a launch pad for three 30-second spots.
“When Thungry, Get Naked” aims to speak to Gen Z and younger millennials who are driving the functional food trend, which has seen “significant overall growth” in the past few years, according to Jeff T., vice president and general manager of Naked, part of Tropicana Brands Group.
Read more about the campaign here: https://adweek.it/3KpovTY
On a mission to reinvent snack time and fuel those who live life on their own terms, Naked Brand introduces "When Thungry, Get Naked," a new campaign that explores the mid-afternoon slump when it's difficult to differentiate between feeling hungry, thirsty, or two things at once. Naked coined the term "thungry" for the feeling of being simultaneously hungry and thirsty. 🍏🍹🍴
Congratulations to our entire Naked Brand team for their incredible work on this project.
Jeff Thompson, Francisco Pavan, Patrick Degnan, Tiffany Williams, Monica McGurk, FIG
🌟 Exciting Announcement! 🌟
I am thrilled to share that Jeff Lischett, Global CIO, Tropicana Brands Group has accepted his invitation to join the esteemed Chicago CIO Governing Body Advisory Board with Evanta, a Gartner Company! 👏👏👏
Jeff brings a wealth of experience and expertise to our board, having demonstrated exceptional leadership and strategic vision in his field.
As a strategic executive who cultivates purpose and enthusiasm for technology across the enterprise, his insights and contributions will undoubtedly enrich our community, driving impactful discussions and fostering innovation.
Please join me in extending a warm welcome to Jeff as he embarks on this journey with the Governing Body to shape the future of technology leadership in Chicago and beyond!
#TechnologyLeadership#ChicagoCIO#Evantacio#Gartner#Innovation”
🌟Meet Daniel Dzioubanov, Sr. Manager, Sales Strategy & Planning🌟
📍 Based in Toronto, Canada
Daniel is dedicated to shaping the future strategic agenda for our Chilled Juice & Drink Portfolio in Canada by driving exceptional performance and providing strategic selling leadership, scalable insights, and compliance tracking to the Customer Team. 💡
He champions the delivery of plan targets in alignment with the business's strategic direction and develops productive plans that integrate organizational and customer strategies into winning joint business plans. 🏆
TBG's unique blend of industry-leading expertise mixed with true entrepreneurial grit is something Daniel highly values. He finds TBG to be an exciting place to work thanks to the heritage of our prestige juice brands combined with a culture of innovation. ✨
Every day, Daniel approaches his work with an insatiable thirst for knowledge, embodying our ‘Grow’ value to inspire a culture of positivity and determination within the organization. His extensive experience in the beverage category fuels his excitement for the future of the juice industry, and he’s looking forward to what’s to come! 🍊 🥂
#TeamTBG#GritGrowGo#Innovation
We are excited to announce that Naked Juice brand is launching a new line of lower sugar smoothies - just in time for the busy, on-the-go summer season!🌞
Naked's Lower Sugar Smoothies are made with real fruit and include a blend of natural, upcycled citrus fibers to deliver a deliciously sweet taste, oh-so-smooth texture and the added benefit of 9 grams of fiber, including 6 grams of prebiotic fiber, per 15.2 fluid ounce bottle to support digestive health. 💛🍓
Naked Lower Sugar Smoothies are available at retailers nationwide including Albertsons, Walmart, Target and others in a 15.2 fluid ounce serving for $3.99 MSRP.
We are happy to announce the appointment of Olu Beck to our Tropicana Brands Group Board of Directors. In this role, Ms. Beck will primarily focus on guiding our company through its next phase of innovation and sustainable growth.
Ms. Beck is an accomplished consumer products executive with more than 25 years of leadership experience in the Consumer-Packaged Goods industry at consumer companies including Mars Inc., Johnson & Johnson Inc. and Wholesome! Inc. She brings a unique blend of innovation and strategic skills to TBG and she has a proven track record for unlocking growth and sustainable profitability for businesses. She lends her expertise to a variety of other boards, including Denny's Inc., Saputo Inc., and Freshpet Inc., and serves as a thought leader and industry speaker.
Please join us in welcoming Ms. Beck to our team!
Till pulp do you part! In honor of National OJ Day🍊on May 4, Tropicana introduces “Pulp Prenup,” a prenuptial document for you to sign and decide once and for all if your household is #TeamPulp, #TeamSomePulp or #TeamNoPulp. 📃🖋
Sign & enter for a chance to win here: bit.ly/4dmA4IZCramer-KrasseltMullenLowe U.S.