🚨 EXTREME EXCITEMENT ALERT 🚨 During your lifetime, if even ONE dream journal entry becomes real, you're lucky. We got lucky. But we never expected "friendly semi-voyeuristic sentient vitamin bottle mascot" to be the one. Meet HABBIE, your new wellness bestie — made with our dear friends at ZURU. We can't wait to see what's in store for HABBIE as we send him out into the world to change the vitamin category forever 🥹 🤓 CASE STUDY →→→ https://lnkd.in/ePfQEDYu 🤗 the most incredible client partners Ally Wiley Fiona Kerr Monique Robins Paige Harris Joshua Nightingale 🥰 h/t our favorites ASK US FOR IDEAS Charlotte Rand 🧸 and special thanks to Furry Puppet Studio for bringing HABBIE's physical form to life! so so so much more to come 💖
This January
Advertising Services
Washington, DC 1,441 followers
THIS JANUARY is an independent, integrated creative agency building tomorrow's brands. Formerly known as January Third.
About us
THIS JANUARY® is an independent creative agency built for next year. We create culturally relevant stories that resonate with real people across modern mediums — from OOH to TikTok. +++ We grew up in the world of big, holding-company-owned advertising agencies. Places with offices in most time zones. Shops where a twenty-five-person meeting was most meetings. From the outside, there was a lot to admire about those agencies. The offices looked like you would imagine. There were grand, imposing conference rooms. There were encouraging murals on every floor. On the inside, though, the toll of the last three decades was unmistakable. By the time we arrived, every big three or four letter agency was owned by something still bigger — something far, far away. CPAs wandered the halls with grim expressions. Those holding-company-owned agencies were a fascinating paradox: they were enormous and always under resourced. They were obscenely expensive and forever broke. They were supposed to be shapers of culture and yet they felt fixed in amber in 1990-something. We saw what we did not want to be. This January is a modern advertising agency. We were founded on a simple conviction, firmly held: an independent, senior team makes better work. At our agency, the creative partners that founded the company work on projects — not pitches. We are obsessed with craft. It animates us, inspires us and keeps us up at night. We’re equally fixated on delivering the highest level of execution without outsourcing every frame to a London-based VFX shop or a Hollywood director between movies. We can do more with modest budgets. The world is full of the bland, boring and shoddily produced. We’re certain that interesting has better ROI. And we want to make it together.
- Website
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http://thisjanuary.com
External link for This January
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Washington, DC
- Type
- Privately Held
- Founded
- 2020
- Specialties
- advertising, brand strategy, design, film production, media planning, media buying, marketing, creative development, brand positioning, social and digital, experiential , web development, design systems, sonic branding, and content production
Locations
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Primary
Get directions
Washington, DC 20001, US
Employees at This January
Updates
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Watch out corporate America! We're growing. Fast. Warn your accountants. Alert the NASDAQ. Call the SEC. Tell them This January is now **TWENTY** people. They'll say they won't know what you're talking about. They're liars. They're jealous. Introducing the TJ Class of 2024; a creative force so intense, we have to put (mandated) workplace safety posters. Let's meet some! ⬇️ Mac Schwerin (ACD / Copy) joins us from RG/A and thinks Italian food is better in Japan than, wait for it, in Italy. 🍝 Parvina Gilliam (ACD / Art) brings 11 years of creative awesomeness and, apparently, owns 80 house plants. The greenest red flag ever. 🌱 Evan Ross (Media Director) comes over from Purple Strategies. He's lived in 3/4 of DC's quadrants and 4/4 quadrants of our hearts. ❤️ Camille Dykes (Sr. Account Manager) worked with Google and YouTube before joining TJ. She hails from Minneapolis - she loves a lake but won't touch a fish, so don't ask her 🐟
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You think you get us — there's a hill and a mall; a statue and a monument and like 200 more monuments. But really, that's *Washington.* DC, on the other hand, is home to more than you know. Hop into our time machine as we venture back to 2022 when we launched Destination DC. https://lnkd.in/eXhpBEtx
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So cool to have AIGA DC and The White House over last week to chat all things design 💖
Visual Information at the Congressional Research Service / Library of Congress • AIGA DC Board • Championing effective and accessible design
Thanks to everyone who attended our fireside chat with Meena Yi and Abbey Pitzer from The White House! It was a treat to learn about their creative journey into the world of public service and to get a peek behind the curtain of the most famous address in America. Those who know about my passion for politics and the presidency can surely imagine how thrilled I was to have the opportunity to run this AIGA DC event. A huge shoutout to This January, Samuel Adaramola, M.S. from Fufu and Grits, and Peruvian Brothers for their support in making this event happen!
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Here in America, we have nothing in common, save for uttering the words "we've never been more divided" at some point since 2016. Blech. But in Australia, they have lamb — tasty, local, generation-gap-shattering lamb. From The Monkeys, check out one of our faves:
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Look, maybe Disney's not doing *great*. Maybe ABC never recovered from the strikes. Maybe the Magical Kingdom isn't what it was pre-pandy. Maybe they let Madame Web happen. But Bob, if you're listening, and we know you aren't, do NOT let the HoloTiles die. The XR applications are obvious. The AI implications are... weird. Combine this feat of Imagineering with generative video and you got yourself something special... or an ad for Dramamine.
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JOBS ALERT! 🚨 *Senior Editor / Animator* We're looking for a seasoned post professional who can take a project from footage on a hard drive to broadcast-ready, colored and mixed spot. Our ideal candidate has worked in TVC-grade workflows for 5-8 years. You're familiar with prepping files for a color house; you're comfortable hitting render specs for the myriad platforms that a modern ad has to run on. You love making OMFs. You also have deep, hands-on AE experience which allows for animating excellent art cards and some light VFX. If you are or know this person, send your work to careers@thisjanuary.com.
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Before we get to the awards we won (8 of them!) at last week's AAF DC - American Advertising Federation DC Chapter, we wanted to share our little love letter to the minor madness that sits behind each ad worth watching.