The Sawtooth Group
Advertising Services
Red Bank, NJ 2,483 followers
We make brands irresistible. Certified Women's Business Enterprise.
About us
Our business is communications. Our mission is creating positive impact. We believe that all brands have the power to be irresistible—and our job is to unlock that power by deeply connecting brands and their consumers through communications. Our proprietary, quantitative tool, I-Factor™ helps brands Unlock their Irresistibility. I-Factor™ works like this: we use our unique methodology to analyze the three components of your brand’s irresistibility. Then we assign your brand a quantifiable score. That score will give us deeper insight into your brand’s Irresistibility Factor™ and give true insights on how to increase it. I-Factor™ is revolutionary. It is intuitively led and scientifically grounded. So the study is rich in emotion and science, which is important since 95% of all purchase decisions occur on the subconscious level. The idea is to increase the number of people who “have to have” and “want to share” your brand exponentially.
- Website
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https://www.sawtoothgroup.com/
External link for The Sawtooth Group
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Red Bank, NJ
- Type
- Privately Held
- Founded
- 1988
- Specialties
- Consumer Products Marketing, Experiential Marketing, Digital Marketing, Brand Building, Social Media Marketing, Paid Media, Facebook and Instagram Ads, Food and Beverage Marketing, Better-for-You Marketing, Natural Products Advertising, CPG Brand Advice, and Marketing
Locations
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Primary
Get directions
200 Monmouth Street
Floor 4
Red Bank, NJ 07701, US
Employees at The Sawtooth Group
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Jamie Baldanza
Creator & Director for the award winning, docu-series "Wild Lands Wild Horses" at This Mustang Life Productions
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Alyson Goode
Sr. Account Executive at The Sawtooth Group
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michael yatsco
Marketing Trainer Consulting at The Sawtooth Group
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Alison Rago
Account Director at The Sawtooth Group
Updates
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Expo West never fails to ignite my passion for innovation and connection. I get to speak with impressive new founders and CEOs, reconnect with people I love in the CPG community, and uncover emerging trends. Last year the buzz was all about non-alcoholic beverages, dairy alternatives, and plant-based alternatives. But this time around, there were 4 categories that I personally found buzzworthy. 🍄Medicinal mushrooms including Reishi, Lions Mane, Chaga, Turkey Tail, and Cordyceps, have been in the spotlight for their scientifically proven health benefits. This is a category that I’ve always found fascinating given my passion for holistic wellness. They offer an incredible variety of benefits depending on the products. Some offer improved sleep quality( my personal favorite), immunity support, reduced inflammation, stress reduction, and support for brain health and cognitive function. My favorite medicinal mushroom brand: SHROOMWELL They make functional health products are created from the medicinal mushrooms they grow themselves in Estonia. 💪Gut Health. The importance of gut health is becoming increasingly evident. A healthy gut is obviously important for digestion and also for overall well-being and vitality. And there is a growing pile of evidence about how it also directly impacts mental health, immune function, inflammation, metabolism, skin health, and so much more. At Expo, numerous brands were all about gut-friendly products, many of which prominently featured the word “gut” in their brand name. Favorite gut health brand: GoodBelly They combine science and food to promote better digestion and quality of life. My favorite product of theirs is their prebiotic sparkling water, but they also make juice drinks, shots, fast melts, and supplements. 👶Baby food snacks. There was a big focus on nutritious snack options for children and babies. From gummies and fruit snacks to convenient bars and even delicious smoothies, there was something for every tiny taste bud. Favorite baby food snack brand: Amara Their smoothie melts were one of my favorite products I sampled. Amara is committed to nutrition with every bite with their super baby food and smoothie bite snack products. Their mango carrot smoothie bites were my favorite and I would eat them as a snack. This is my new favorite category given my love for animals (especially my own two dogs, who might as well be human)). The sentiment that “pets are the new kids” was more real than ever and really shined a light on the evolving relationship between humans and their pets. Favorite pet supplement brand: Ready Pet Go! Ready Pet Go sells high-quality chewable supplements for your dog’s whole health. Stay tuned as we take a deep dive into each of these exciting new trends in the coming weeks. And keep your eyes peeled for more insights coming your way!
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