The Guitar Center Company

Dreams do come true! Just ask Terry Rochester, a 61-year-old seasoned drummer from South Carolina who struck gold in a Guitar Center sweepstakes.  Terry won an all-expenses-paid trip to sunny Oxnard, CA, where he enjoyed an exclusive behind-the-scenes tour of the Drum Workshop, Inc. (DW Drums) and selected his own free custom snare drum. The prize package also included a surprise dinner with celebrity drummer Gregg Bissonette, leaving Terry completely stunned. This awesome experience was another testament to the power of music to positively impact and uplift lives. Check out Terry with Gregg from a trip of a lifetime! #LifeAtGCC

Forget Lollapalooza....the best ticket in town was Guitar-A-Palooza! The Guitar Center Company recently celebrated our 2023 Mic Drop Award Winners and all our Support Center Associates at Guitar-A-Palooza, our rockin’ version of a company picnic. Associates and their families were treated to a delicious BBQ lunch, carnival games, music, prizes, and more! The real highlight of the day was the award ceremony recognizing our 2023 Mic Drop Winners for going above and beyond and making a real impact on our Company. These incredible Associates won a trip to Southern California so we could celebrate their achievements.   Don’t just take our word for it, watch the Guitar-A-Palooza highlight reel! #LifeAtGCC 

Welcome Adolfo Rodriguez, our new EVP and Chief Technology & Information Officer for the Guitar Center Company!    With over 25 years of experience in technology transformation, emphasizing Fortune 500 retail enterprises, he most recently worked at Advance Auto Parts, where he drove innovative technology change across all functions, including eCommerce, stores, merchandising, inventory, pricing, and supply chain. His impressive background also includes tenures at Citrix and two decades at IBM. With such a distinguished career and a proven track record of driving excellence, Adolfo’s leadership will propel us to new heights. In his words: “A few years ago, someone asked me what my 'dream job' would be, and my answer was to lead technology at Guitar Center. As a musician for 15 years, this opportunity creates a perfect intersection between my personal and professional passions. I look forward to delivering more transformative and valuable solutions.” Let’s make some music! #LifeAtGCC  

As we gather to celebrate the 4th of July, we reflect on the values that make this day so significant. Independence, freedom, and the pursuit of happiness are at the heart of what we honor today. These principles have not only shaped our nation but also our journey as a Company.  The Guitar Center Company wishes everyone a happy 4th of July filled with fun, joy, and of course, music. #LifeAtGCC #IndependenceDay

As Pride Month ends, we're reflecting on the vibrant and inclusive celebrations we've had at the Guitar Center Company. Our teams came together to honor and support the LGBTQ+ community through a series of exciting events and initiatives. Check out the video of our Associates coming together to show their Pride!!   #LifeAtGCC #Pride #TogetherWeAreAllIn

We are pleased to announce the promotions of the following Associates from AVDG - GC Pro whose hard work and commitment to excellence continue to move the business forward. Congratulations to: Camber Zamperini, Senior Director of Operations for Business Solutions, Jason Caldarera, Director of Sales, Erica Salazar, Artist Relations Development Manager, Eric Woodrow, GC Pro Office Manager.

This past weekend, at our Hollywood location, music lovers packed the house to take notes as platinum-selling singer/songwriter and lead guitarist, Orianthi led an educational event to highlight Gibson, Inc. in celebration of Acoustic Instrument Month. She shared her insider scoop on how Gibson Acoustics elevate all aspects of the creative process from songwriting to playing live. Check out the livestream recap here: https://lnkd.in/gR5U5X8d #LifeatGCC #GuitarCenter 

Join us in welcoming Luis Chacon, our new Director of Search SEM! He is thrilled to join the Guitar Center Company, blending his passion for the digital landscape with his creative drive.    He is excited to grow with and mentor his team of SEM rock stars!     Welcome, Luis!    #LifeAtGCC

Join us in welcoming Shaun Gilfoy, CFI, our new Director of Asset Protection & Safety! With an exceptional track record in risk and loss mitigation, Shaun brings over 30 years of experience in retail security and loss prevention.     As he shared with us, “I have an immense appreciation for those who create and produce music, so to be able to join an incredible organization like the Guitar Center Company is a dream come true!”    Welcome, Shaun!    #LifeAtGCC 

Please join us in congratulating Gregory Glaser on his promotion to Vice President of Artist Relations, GC Pro. Greg is a sales professional who goes above and beyond every day and has risen through the ranks at the Guitar Center Company over the past 18 years. “Greg has consistently excelled as the top sales Account Manager YOY at GC Pro. His dynamic leadership and commitment to excellence have driven strategic objectives and exceeded performance targets.”   - Curtis Heath, President, AVDG - GC Pro   Congratulations to Greg on this well-deserved promotion! #LifeAtGCC #GCPro