Targeted Victory is a digital first agency built for the mobile age. The intersection of politics and business is in our DNA. We bring the best of campaigns and a right-of-center perspective to solve marketing challenges. Our field teams can deploy anywhere in the country within 48 hours — scaling from the neighborhood level all the way to a complete national rollout. We produce content the way people want to consume it. Our teams of designers specialize in mobile first, short-form video creative. We have collectively raised our clients more than $1.45 billion in online fundraising, managed over $330 million in digital advertising, delivered over 13 billion emails and nearly 3 billion texts on behalf of our clients, recruited 20 million advocates, and produce over 10,000 unique creatives each month. Targeted Victory is the proud recipient of the 2022 Washington Post Top Workplaces award, 2022 Reed Award for Best Employer, 2021 Campaign Tech Award for Best Employer, and the 2021 Reed Award for Best Employer: Work-From-Home Transition. Targeted Victory is also a proud member of Stagwell Global, a team of 2,500+ best-in-class marketing experts that were born and bred in the digital first era.
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What an amazing way to kick off my #ScreenWars book tour! Back to where it all started in 2009 at Targeted Victory. I am extremely grateful to Zac Moffatt and his incredible team for the opportunity. More dates are coming soon!!! http://ScreenWars.com
This month’s Senior Team Spotlight featured Tad Rupp, a partner and 11-year veteran of TV, who leads our outside groups team. Before joining TV, Tad worked for the Romney campaign and served as a legislative director and acting chief of staff on Capitol Hill.
Congratulations to our very own Rebecca Schieber Brown on being named to the American Association of Political Consultants' 40 Under 40 List!
We’re proud to announce Matt Gorman has been promoted to Executive Vice President. Gorman will lead the firm’s strategic communications vertical, as part of our growing public affairs practice. He served as senior advisor for Senator Tim Scott’s presidential campaign.
EVP Sean Groman told us about his journey from Gainesville to Fox News and, eventually, Targeted Victory, during our March Senior Team Spotlight. Before joining TV, Sean spent 15 years at Fox News Channel, leading Fox and Friends as an executive producer. Sean also produced President Trump’s 1st Oval Office interview, coverage of the 2011 Royal Wedding, and Fox and Friends' programming at 9 Super Bowls.
Our latest Senior Team Spotlight featured Executive Vice President Josh Arnold! Josh helps lead our cryptocurrency and emerging technology team within our Public Affairs practice. Josh talked about how he got to TV, including his time on Capitol Hill and at The Heritage Foundation. Thanks Josh!
Our very own Ryan Meerstein joined the Next in Media podcast this week to talk all things digital marketing and Election 2024! Take a listen! https://lnkd.in/eSaVWr77
We kicked off our Senior Team Spotlight this week featuring our Chief Strategy Officer, Angie Teates! These sessions are designed to hear how members of our team got to where they are and how we can all work together to deliver for our clients. Angie outlined how she's constantly working to optimize our results and transform the fundraising experience with the right tools and insights.
Today's divisive political climate is fraught with reputational risk for companies. Matt Gorman sat down with Fox Business Network to discuss how corporate leaders should approach political debates, all while staying true to their values and knowing their customers. https://lnkd.in/dssNG629
Proud to have our Vice President Matt Gorman join DPAA at CES to discuss 2024 and the future of political ads
The latter half of sessions yesterday at #CES2024 featured some interesting discussions from high-level professionals, the first of which focused on political advertising. Speakers included: Matt Gorman, VP at Targeted Victory: “With the over-saturation of ads, the biggest risk nowadays is not having your message heard at all. #DOOH gets your messaging noticed!” Pia Carusone, President at SKDK: “In our industry, there’s an overall skepticism of OOH. We could all do a better job of packaging that up for advertisers, we need to use data to put a finer point on the effectiveness and authenticity of #OOH integrated in a broader campaign” #CES #Advertising