Structured

12 profitable pieces of marketing advice: From a $200M+ Marketer.

This is GENIUS! Failing to prepare, is preparing to fail. His water bottle he had on the field with him, listed out every potential penalty taker and which way to to go based on historic shots. England won the game 👏 We can apply this to new business pitches as Carrie Rose mentions, knowing your client and the people in the room. Something I always do when I go into a pitch is know who I’m up there with. Proper preparation and planning prevent poor performance. Remember that! What other hacks do you use when preparing for pitches? Credit: Carrie Rose (go follow her)

Brands: Capturing emails through various subscription forms + setting up and optimizing your welcome series for non-buyers is a great way to drive revenue for your store. Bookmark this!

My agency sends 1,000+ emails per month for our clients. Every email we send has to pass a checklist to ensure it performs well. Here's the 9-item checklist we use to create high-converting emails:

Here are my 7 steps for writing high-converting landing page copy: Bookmark this

Calling all corporates, suits and desk jockeys... You must engage with emotion, no matter your industry as my friend Marek Bukowski says: Insurance = Sells peace of mind, not policies. Accounting and Tax = Sells clarity, not calculations. Legal and Compliance = Sells confidence, not clauses. Supply Chain and Logistics = Sells reliability, not routes. Waste Management = Sells cleanliness, not collection. Manufacturing = Sells progress, not parts. Utilities = Sells comfort, not commodities. Data Entry and Administration = Sells organisation, not operations. Why let the big brands have all the fun? 😎 Credit: Marek Bukowski ( go follow him )

Is there an AI bubble? The surge of AI startups is incredible - a new one seems to emerge every week. Even well-established companies are jumping on the bandwagon, trying to integrate AI and LLMs into their operations, sometimes in ways that don't even align with their core business. Just take a look at Wendy's and Sweetgreen. Occasionally, I come across a startup that uses these cutting-edge technologies to address genuine, everyday challenges. These companies might not always be the sexiest or the most revolutionary, but they're tackling real issues that people encounter. Recently, I discovered StyleAI and their tool, Seona. Seona is designed to boost a website's SEO in a practical and impactful way. It takes a website URL and automatically generates blog posts and makes code changes to help the site rank higher for keywords that potential customers are searching for. SEO can be incredibly complex, with its metatags, meta-descriptions, and heading hierarchy. Most small businesses don't have the budget to pay a digital marketing agency $2000 a month. It's refreshing to see AI being used to solve real problems like this. Witness how this technology can make a tangible difference for your own business: https://usestyle.ai #StyleAIPartner

Before you begin writing copy for your next email or landing page, it’s super important you answer these 8 questions. Doing so can make or break your results. And bookmark this resource to refer back to it before writing your next round of copy.

Not many people realize that consistency is a marketing strategy too. Credit: Samar Owais

The number 1 rule you need to follow when writing your copy is to… Assume you already got the sale. Example: Replace "if" for "when" in your copy. Instead of saying: - If you buy X, we'll give you Y for free. Say: - When you buy X, you'll get Y for free!" It’s as simple as that. If you found this helpful, please: ✅️ Like and Comment on this post, so that the algorithm will push it to more people. Thank you!