STAPHAUS

We're #hiring a new Director of Marketing Analytics & Performance! If you know anyone who might be a fit, please send them our way!

In its simplest version, a trade program is a standardized discount or discount structure that manufacturers or distributors offer design professionals. On the other hand, the fully loaded, most extra version of trade programs can offer all sorts of perks and conveniences that make it easy to specify and buy products directly. Most furniture and design companies lie somewhere in between. But why invest in crafting a trade program? Isn’t it just enough to offer trade discounts? The answers are 1) because it pays off, and 2) no, not anymore. Read the full insight 🔽 . . . #A&Dmarketing #furnituremarketing #growthmarketing #trademarketing

A McKinsey report recently revealed that a whopping 71% of consumers expect businesses to provide personalized experiences. In the furniture industry, this translates to campaigns that resonate with the needs and characteristics of different audiences. Read the full insight 👇 . . . #furnituremarketing #ecommerce #d2c #growthmarketing #furnituredesign

In the fast-paced world of design, where trends evolve swiftly and consumers demand constant newness, the power of compelling content marketing cannot be overstated. In our article, we delve into what pieces of content can actually have an impact on your business with an analytical approach, instead of simply creating for the sake of it. Read our insight 🔽 . . . #staphaus #furnituremarketing #ecommerce #growthmarketing #furnituredesign

Don't let your investment go to waste: here's how to leverage trade shows for year-round success ✅ #salonedelmobile #salone2024 #milandesignweek #furniture #furnituremarketing #staphaus #digitalmarketing

In a market inundated with claims of eco-friendliness and green initiatives, how does one truly discern the authentic from the facade? How can companies tell if obtaining sustainable accreditations is a net positive on their business? Let's delve into the sustainable practices within the furniture industry and uncover what moves the needle and what is mere greenwashing 🌿 . . . #staphaus #digitalmarketing #digitalagency #furnituremarketing #ecommmarketing #sem #growthmarketing #furnituredesign

Mistaking marketing and PR as two different names for the same thing can be harmful to initiatives in both. PR earns media coverage and builds brand awareness, while performance marketing focuses on driving sales and/or lead generation. Whether you are sharing a media mention as an ad or working to secure quality links within online PR placements, there are numerous ways to integrate digital marketing and PR. Even though they have different deliverables, key metrics, and outcomes, they serve as great support to one another. #staphaus #digitalmarketing #furniture #design #growthmarketing

Bridging the digital and physical divide: customers want the ease and convenience of online shopping, but they also crave the physical experience of sitting on a sofa or feeling the quality of a material. Regardless of whether a customer begins their journey online or in-store, it's important to ensure a cohesive experience across both channels. This means having a strong omnichannel presence that allows customers to easily transition between online and offline touchpoints. #furniture #furnituremarketing #staphaus #digitalmarketing

The way in which trade professionals and consumers find, research, and shop for products is remarkably similar, and it all happens in one place: online. #staphaus #digitalmarketing #furniture #design #growthmarketing

We're in our busiest year yet, and having fun at it! Here's a little pat on the back to ourselves 😊 . . . #digitalmarketing #ecommmarketing #growthmarketing